The first step to selling any product or service online is learning to communicate the value of your offering through an engaging story, writes Brandon Vallorani. Try to set some sort of limitation through a short-term sale or by providing a remarkable offer that can push someone from mulling over a sale to becoming a customer.
The recent inflation decrease in the US could hint at current economic weaknesses, writes Binyamin Appelbaum. Federal Reserve Chair Janet Yellen said that while she believes inflation will bounce back, the Fed will have to consider changing its plans for interest rate increases if inflation does not rebound.
At many startups, growth is a scientific process that relies on data-based insights rather than gut instinct. Here is a comprehensive guide based around these principles, touching on topics such as when to focus on growth, how to build out your team and what to do in the first year.
A customer-relations management system such as SalesForce or Base can help you track customers as they move along the sales funnel and ultimately build better relationships, writes Pratik Dholakiya. Task management software can keep your team organized and use the data you've acquired to determine how many leads you need or where your sales funnel may be in need of improvement.
The simplest solution to not having enough time to prospect is to block off time early in the day for that activity, writes Bill Farquharson. Use outgoing voicemail messages and other communication to ensure that you aren't interrupted during your prospecting.
The US economy could grow at a rate of over 2% per year, but policy changes are needed in order to stimulate such growth, said Allianz chief economic advisor Mohamed El-Erian. In addition to deregulation, the US needs "tax reform, infrastructure and then we need to focus also on labor retraining, retooling and education," El-Erian said.
It's essential for first-time users of a customer-relations management platform to choose a vendor that will offer support while prioritizing ease of use, writes Gabrielle Pickard-Whitehead. Perform a full needs analysis before making a purchase, and select a program that can adapt as your business grows.
You can't better align your sales and marketing teams just by buying new technology that integrates the departments' data, writes Malinda Wilkinson. Instead, take steps that include pushing marketing leads to customer-relations management, syncing activities between the departments' data platforms and allowing sales to put leads back into marketing campaigns for additional nurturing.
After Dogfish Head Craft Brewery produced a hit beer with its 60 Minute IPA, founder Sam Calagione resisted the temptation to scale up production and sales. Instead, he focused on creating a diverse range of smaller products as part of his push to position his brewery as an innovator.
Text Request's Kenneth Burke explains how the business-to-business texting software business was able to boost its organic traffic quickly over five months. Making technical upgrades to the website, creating valuable content and revamping existing content were key components of the strategy.
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