Small Business
Top stories summarized by our editors
4/24/2018

Although currently high global oil prices may see even more spikes in the future, the impact on the US economy will be mixed due to the country's status as the world's top oil producer. While higher prices at the pump may affect consumer spending, price increases also help support US economic growth, writes Brenda Shaffer.

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The Hill
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US, Brenda Shaffer
4/24/2018

They key to onboarding new sales representatives efficiently is a repeatable training program empowered by sales enablement, according to Tushar Makhija of Helpshift. Sales enablement also gives reps a helpful guide to make the most of their interactions with prospects, said Automatic Payroll Systems' Christian Valiulis.

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Forbes
4/24/2018

Sales leaders can't provide representatives with scripting or processes to navigate through the finish line of each sale, writes David Brock. Instead, the "last mile" tends to require skills such as curiosity and problem-solving as sales reps adjust to the specific needs of particular customers, Brock writes.

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David Brock
4/24/2018

Influencer marketing that includes new content creation can be very effective if done properly, writes Brittany Richter. However, brands must avoid rushing to influencers with ideas before they've properly considered the audience they're trying to influence and what their quantifiable goals are.

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Adweek
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Brittany Richter
4/24/2018

Salesforce's acquisition of CloudCraze will provide users with a combination of business-to-business and business-to-consumer resources, according to President and Chief Customer Officer Ray Grady. "We have this great piece of technology right now, it improves our relevancy with brands and retailers, now we're going to take that ability of commerce and bring a solution to map to the rest of our customer base," Grady said.

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Salesforce, Ray Grady, CloudCraze
4/24/2018

Kanbanchi provides project-management and task-management software that integrates with Google Apps and allows for real-time collaboration among team members. Other useful Google apps include Streak CRM for Gmail, which can be used to manage deals or customer information directly from Gmail.

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IT PRO (London)
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Google, Gmail, Kanbachi
4/24/2018

The US communications skills labor market has a gap, LinkedIn CEO Jeff Weiner says. Become a better communicator by staying confident, paying attention to nonverbal cues, and striving for clear and concise messages, writes Scott Mautz.

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Inc. online
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Jeff Weiner, LinkedIn, Scott Mautz
4/24/2018

The value of transparency within a business is widely acknowledged, but complications arise when leaders put the strategy into practice. BodeTree CEO Chris Myers shares three lessons on the nuances of transparency, including the value of waiting a little before sharing news.

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Forbes
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Chris Myers, BodeTree
4/24/2018

A provision in the new tax law allows a 20% tax deduction for pass-through businesses. However, there are restrictions on who can take the deduction, as this video explains.

4/24/2018

Several features could aid your Facebook marketing efforts. Julia Bramble explores tools to help with tasks such as boosting engagement, adding royalty-free music to videos and improving ad campaigns.

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Social Media Examiner
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Facebook