Customer experience is crucial to success, and tools are available to help with measurement. However, Katharine Paljug writes that it's important to begin by considering five things, such as the fact that experience and opinion are different.
With the help of her parents, Joslyn Varona started and has since expanded Gym Kidz to give children a place to learn and practice gymnastics. Looking back, Varona advises aspiring small-business owners to avoid fretting about the little things.
Performing market analysis can help you clarify your target audience as you seek to attract new customers. It's also critical to build a strong connection with existing customers and to provide stellar service, writes Mike Kappel, CEO of Patriot Software.
Being willing to take calculated risks, adapting as situations change and staying focused on the big picture can help you succeed as a leader, experts say. "When you're a CEO, you can no longer be in the weeds," said Halelly Azulay, founder of TalentGrow.
There is no way to know for certain how potential customers will react to your product until your startup is in the market, writes Chander Chawla. This widespread uncertainty has several implications for startup founders, among them that it is more valuable to create a learning plan than a formal business plan, he notes.
Faraday Future has started construction at its California facility with an eye on beginning to manufacture production versions of its luxury electric vehicle by the end of 2018, according to a new video. The company struggled financially last year and underwent acrimonious splits with executives but eventually received an investment that could be worth up to $1.5 billion.
Pizza Hut will offer 50 pairs of Pie Tops, sneakers which allow users to order pizza with the press of a button, for sale through retail site HBX. Pizza Hut decided to make the shoes available for purchase after receiving a positive response to the original Pie Tops last year, said Zipporah Allen, the company's chief marketing officer.
Companies are dealing with a tight labor market by increasing efforts to hire older workers, who provide experience, stability and a wealth of knowledge in the workplace. Perks used to recruit older workers include flexible schedules, exercise classes, increased matches for 401(k) plans, and information on Social Security and financial wellness in retirement.
Sales managers must make sure to explain the reasoning and details behind any changes to help their teams make a smooth transition to a new process or system, writes David Brock. In addition, sales managers should model the new attitudes and behaviors called for in companywide changes to encourage adoption by employees.