Sales of sparkling water are expected to rise by over 20% this year, said Gary Hemphill of the Beverage Marketing Corporation, buoyed by consumer health concerns and fresh marketing campaigns, as well as support by groups such as the ABA, which promotes variety among beverages. "We are providing such a range of choices and information so that people can decide what is best for them for that day," said ABA's Lauren Kane.
Hershey's new ready-to-eat popcorn brand, Popwell, is hitting shelves, coming to market just 10 months after the firm first conceptualized the better-for-you snack line. "We knew that if we wanted to truly be a snacking company, we also had to live entrepreneurially, which means not only looking at things through a different lens, but also doing things differently," said Hershey's Zach Decker.
An increase in e-commerce sales and a social media fan base of 300 million are among the achievements Nestle credits to "Nestle 3.0," a push to encourage product innovation and instill social and digital fluency across the global organization. The initiative is based on a three-pronged approach, including working with startups, employing digital training and creating customized e-commerce experiences for consumers.
Major players like PepsiCo have entered the kombucha market, strengthening retailers' faith in the category and benefiting kombucha manufacturers of all sizes, says Revive Kombucha cofounder Sean Lovett. Now that retailers are more amenable to stocking kombucha lines, producers of the beverage must work to educate consumers on its functional benefits, Lovett says.
West African chocolate confectionery sales have grown consistently during the last five years, according to data from Euromonitor International. "Standard brands such as Snickers, KitKat and Bounty dominate chocolate confectionery sales in Nigeria ... a few premium bands, such as Ferrero Rocher, are popular among middle- to upper-income consumers," Euromonitor noted.
Nestle's KitKat Gateau Mignon will be sold starting July 25 at Tokyo's KitKat Chocolatory store to align with its grand reopening following recent renovations. The store will also launch KitKat Chocolatory Parfait and KitKats that can be customized with personal messages for the store's reopening.
Wellness products company Nature's Bounty is changing hands to KKR by the end of the year, pending governmental approval. "We are delighted to move forward with KKR and excited to pursue the significant growth opportunities ahead in a dynamic and expanding global wellness industry," Nature's Bounty CEO Steve Cahillane said.
Fekkai Brands will release a prestige hair care line called The One by Frederic Fekkai next month. The products will launch at the brand's seven salons, at about 690 Ulta Beauty locations and on Ulta's website.
Reise, a Taiwanese hair and skin care brand, showcased its rice bran formulations and packaging recently. The products are organic and designed to include anti-aging properties.
Grocer Earth Fare has seen a rise in sales after partnering with Daisy Intelligence a year ago to use artificial-intelligence technology to pinpoint which items to promote and when. "Most of our team is finding they are spending less time trying to find the right data and understand it, and more time addressing the more critical elements of their jobs," said Earth Fare Chief Financial Officer Scott Little.
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