Mars Wrigley is creating new ways to sell candy after conducting research that found customers view the candy aisle as "disorganized, hard to shop and underwhelming," said Vice President of US Category Leadership Tiffany Menyhart. To boost sales, Mars Wrigley recommends employing multiple candy displays throughout stores, updating shelving strategies and positioning candy as a treat rather than a snack.
Chef'd discontinued operations this week following "setbacks in financing," said CEO Kyle Ransford in an email to employees. The firm had forged partnerships with Campbell Soup and Smithfield Foods, and its meal kits were on shelves at such retailers as Costco, Hy-Vee and Walgreens.
As it becomes harder to stand out as a brand in sports stadiums across the country, Coca-Cola is utilizing digital technology to help boost the user experience. The company has partnered with MVP Interactive to launch such tools as augmented and virtual reality activations during sporting events to interact more closely with fans.
Sales of nonalcoholic beverages in convenience stores rose 4.2% in the second quarter of this year, according to data from Wells Fargo. Standout performers included Diet Coke, Monster Energy and ready-to-drink coffees from McCafe and Dunkin' Donuts, the report said.
The rise of social media has driven a stronger interest in foods and beverages with vibrant colors, a trend noted by analysts from Innova Market Insights at the recent Institute of Food Technologists' annual meeting and expo. Other hot trends include coffee and tea flavors in snack foods, products made using natural processing techniques and environmentally friendly packaging, they said.
Private-label cat and dog food and treats accounted for 11% of all supermarket, mass merchandiser and drug outlet sales in the US last year, based on research from the Private Label Manufacturers Association and Nielsen. Other private-label pet products, such as rawhide chews and cat litter, also saw robust sales in 2017, the report said.
Coca-Cola Bottling Co. Consolidated will merge the operations of its Bristol, Tenn., plant into those of its facility in Johnson City, Tenn. The company says the move, which is expected to be completed by the end of October, will help streamline operations and increase distribution efficiency within the territory served by the Johnson City plant.
Kill Cliff is adding a new variant known as Ignite to its lineup of energy drinks and rolling out fresh packaging at the same time. The updated look is expected to help communicate "the brand and product benefits across all three beverage lines," the company said.
Mondelez International has launched new Sour Patch Kids Fire and Sour Patch Kids Freeze soft candy mixes. The new mixes are available in 7.2-ounce bags.
Former Mondelez International North American Confections President Valerie Oswalt has been appointed CEO of Century Snacks. "Valerie is a dynamic leader with a unique background that spans marketing, sales, operations and finance," said Insignia Capital Group CEO and Century Snacks Chairman David Lowe.