Big Little Fudge's Littlers Fudge Bites, which are individually wrapped to maintain freshness for up to nine months, are among the new products debuting at the 2017 Sweets & Snacks Expo. Other new products include Cordoba Foods' N'Dulce snack cups, which combine a dulce de leche dip with breadsticks in a grab-and-go package.
Palm Done Right can provide confectionery firms with an alternative certification for organic palm oil sourcing that goes beyond RSPO standards, according to developer Natural Habitats. Palm Done Right segregates and tracks its palm, which is certified organic.
Kinnerton Confectionery has made automation investments that allow the company to reduce label and packaging errors. The new system uses 2D barcode scanning to verify date codes and packaging, stopping the line automatically if an error is detected.
Bayer-owned sunscreen brand Coppertone is hoping to get more people to protect themselves against the sun through several efforts including the #ProtectMy campaign, "Because Protection Matters" marketing initiative, in-store product demonstrations and a partnership with the Skin Cancer Foundation. "To encourage sunscreen use not only at the beach or pool, but also during daily outdoor activities like hiking and bicycling, Coppertone has focused on creating innovative new products that feel better on your skin, and with packaging that is convenient and easy to use," Marketing Director Lisa Perez said.
Estee Lauder's MAC Cosmetics brand debuted its latest limited-edition makeup collection at a fashion show in Seoul, South Korea, hosted by Steve J & Yoni P, as part of a partnership with the women's fashion designer. The makeup line will roll out online on May 29 and will reach Korean store shelves by June 2, with international expansion to follow.
Coca-Cola has long been associated with inclusivity as part of its brand messaging, which stems from the firm's belief that companies need to stand for something. "Andy Warhol said it well: The great thing about Coke is that everyone can afford one," said CEO James Quincey. "That is part of the Coke brand."
The Hershey Co. is seeing success after partnering with Microsoft to develop an artificial intelligence solution to a longstanding production variability issue that impacted product weights. The confectioner's production machines are now able to auto-adjust factors such as temperature and pressure up to 240 times a day to make sure that the product that goes into the package is the correct, advertised weight.
Cornell University's on-site dairy brand will develop a flavor inspired by ice cream lover and former Vice President Joe Biden. Cornell Dairy will have the university's students vote on the flavor's name, with nominees that include "Bits n' Biden" and "Uncle Joe's Chocolate Chip."
Instagram is giving brands triple the amount of engagement of Facebook, and celebrities are getting 3.6 times more engagement, per SocialBakers. The research analyzed hundreds of millions of posts to both platforms.