Google is letting advertisers buy linear TV ads programmatically via DoubleClick Bid Manager, which will help bridge the gap between digital and traditional television advertising. "For example, an advertiser will be able to measure the lift when someone searches for their brand on Google or YouTube after seeing their TV ad," Google's Rany Ng wrote in a blog post.
The cable industry supports 2.9 million jobs, contributing $421 billion to the economy, per an NCTA: The Internet & Television Association study. "Whether it's building the powerful broadband networks that are transforming our lives or creating the award-winning TV that is entertaining us, this industry continues to be one of the most significant contributors to our nation's economy," said President and CEO Michael Powell.
The Huffington Post has rebranded as HuffPost with a revamped website and a new logo. The update includes more native-content opportunities for advertisers, and video ads will be more prominent across the site, especially on the home page.
Carlsberg has signed a five-year deal with Live Nation to sponsor multiple UK music festivals. "Our partnership with Live Nation is another step towards revitalizing the Carlsberg brand in the UK," said Liam Newton, Carlsberg's vice president of marketing.
Beginning in May, Apple will be slashing the commissions it pays on apps and in-app purchases to 2.5% from the previous 7%. However, Apple said, "all other content types (music, movies, books, and TV) will remain at the current 7% commission rate in all markets."
The PR nightmare United Airlines faced after the forcible ejection of a passenger from one of its flights has highlighted the fall of customer service in air travel, writes Redscout's Oz Woloshyn. Airlines need to be transparent about pricing and policies, utilize context to find passengers willing to be bumped and embrace those individuals as heroes in order to create a more positive experience, he writes.
Facebook is paying publishers monthly for produced video content, with Facebook Live allowed to account for only half of the minimum, sources say. Produced videos must last at least 90 seconds, while live videos must last at least six minutes, and publishers receive 55% of advertising revenue, according to reports.
Mastercard will test biometric cards in South Africa, using fingerprints for security and identification. The cards can be used with mobile devices as well as EMV terminals.
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