Bloomingdale's is rolling out a "Heart of N.Y." push that features famous residents of the city including Sarah Jessica Parker, Alan Cumming and Christy Turlington Burns. The campaign includes outdoor ads, wrapped buses, print advertising and a dedicated site that includes videos of featured stars talking about fashion.
General Electric is taking a U-turn on its comprehensive digital strategy by slashing GE Digital's budget by a quarter, accounting for around $400 million of spend, as the company is struggling to keep up with its digital transformation ambitions, writes Steve Lohr. GE Digital's William Ruh says cuts in spending are not a result of the company backtracking on digital, but instead a "pivot" to tailoring its Predix software to existing industrial customers, instead of creating all-purpose solutions.
Put some thought into what you'll wear on the first day, and be punctual, says CEO Liz Wessel. Let your new colleagues know you're the new guy or gal, and try to meet as many people as you can, says management professor Keith Rollag.
PwC audited Facebook's privacy practices for two years ending in February 2017, during the time of the Cambridge Analytica data breach, and provided a report to the Federal Trade Commission in April last year that states, "Facebook's privacy controls were operating with sufficient effectiveness to provide reasonable assurance to protect the privacy of covered information." Neither the FTC nor PwC has commented on the report.
Snapchat has boosted its ad products for direct-response advertisers, and it's emphasizing geofilters and videos, which can drive goals such as sales and downloads. Brands such as Skyscanner and eBay are testing ways that Snapchat can be used to drive both sales and app installs.
The news that two private-equity groups planned to acquire Hearthside Food Solutions was this week's most-read food and beverage story. Nestle's decision to move the Gerber headquarters to Virginia also caught readers' attention this week, as did news that Campbell Soup ranked first in a poll of the US' most reputable brands.
CVS Pharmacy has unveiled a campaign called "Beauty in Real Life," which uses unaltered photos that include a CVS-branded mark to authenticate that "a person's shape, size, proportion, skin or eye color, wrinkles or any other individual characteristics" haven't been modified. The push is running across social, TV, digital and out-of-home and showcases women using beauty products in everyday life.
Droga5's new campaign for Under Armour enlists the help of Dwayne "The Rock" Johnson to usher in an upcoming generation of fitness gurus and athletes including NBA point guard Dennis Smith Jr. and "American Ninja Warrior" star Jessie Graff. "Will Finds a Way," tells the stories of each athlete and how their determination to succeed has enabled them to overcome personal obstacles.
Thom Gruhler explores five trends that will affect marketing significantly, including the need for marketers to clean up data so they can harness insights instantly to create a better consumer experience. Marketers should also experiment with artificial intelligence to get closer to consumers via chatbots or other experiences, and they should tell authentic stories that resonate with their audiences, he writes.
AT&T CEO Randall Stephenson took the stand Thursday to stress the importance of vertical integration and targeted advertising "to keep up in the tech era," Chloe Aiello writes. Stephenson said that the antitrust claims used to block AT&T's acquisition of Time Warner are "absurd," and he echoed Time Warner CEO Jeff Bewkes' testimony, saying that the merger is needed to keep up with tech giants such as Facebook and Google.
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