VML created a campaign for the UN timed with World Humanitarian Day that used Facebook's new Camera Effects Studio feature to enable humanitarian workers and civilians to live-stream their stories from war zones. Footage that taps augmented reality from the "Not a Target" campaign is also being displayed on digital billboards in Times Square and on TV and digital.
Droga5 has been named ESPN's new creative and strategic shop for SportsCenter and the entire brand, following the network's split from its 25-year-long relationship with agency Wieden+Kennedy in January. ESPN invested around $26.3 million in measured media last year, per Kantar Media.
CNN on Monday launched a short daily news show made exclusively for Snapchat that's designed to bring in millennial viewers. "The Update" is scheduled to air daily at 6 PM and will replace CNN's "edition" found on Snapchat Discover.
Larry Culpepper is making his fourth college football season appearance this year in a Dr Pepper spot that will air on television and online. The 30-second ad shows Culpepper putting together a team of fans that includes legendary football star Doug Flutie.
Starbucks is hoping to inspire conversations with veterans in a country where under 1% of the population has experienced military service. The campaign, which bolsters the company's commitment to the 10,000 military veterans and spouses it has hired, features ad spots and a website of conversation starters to help people get to know veterans and their families.
A majority of millennials use more than one app to stream music and for messaging, marking a sharp distinction with older generations that tend to rely on just one per task, according to a Nielsen study.
Reebok sold out its line of "Nevertheless, she persisted" T-shirts in six hours with a real-time marketing effort. The company's PR and social media teams advertised the line on social media, linking to a blog that explained the message and its purpose in an authentic way.
Google unveiled its new Android operating system, Android Oreo, with a 40-second spot featuring robots transfixed by the solar eclipse, before what appeared to be the moon hurtles down toward earth and is revealed as an Oreo cookie. Google and Oreo are continuing the campaign with an Android Oreo superhero and limited-edition cookies that have a green filling and are carved with the Android logo.
Designers looking for fresh user experience ideas should head over to Instagram, Jake Rocheleau suggests, pointing out that it's important to know who to follow and what hashtags are relevant. He recommends 12 UX accounts that designers -- experienced and novice alike -- can look to for inspiration.
Apps accounted for more than three-quarters of mobile ads served in the Asia-Pacific region in H1, according to Vpon research. In some countries like Indonesia, Thailand and Malaysia, the mobile app ad-delivery numbers were even higher.
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