Pepsi is launching a limited-edition drink called Pepsi Fire that's flavored with cinnamon and features Snapcodes on the bottles and cans. Consumers can scan the codes to access sponsored lenses, exclusive geofilters and a mobile game, "Pepsi Summer Quest," on Snapchat.
Elizabeth Moss will star in and executive produce upcoming BBC miniseries "Fever." Annapurna TV will produce the series, which is based on Mary Beth Keane's novel and tells the story of the first known healthy carrier of typhoid fever.
Droga5's new digital push for MailChimp shows how the brand can beat the black hole of advertising by giving marketers better automation tools and return on investment, as well as helping them to find the right consumers on Instagram and Facebook. One humorous spot features talking a black hole menacingly describing how he's there to make marketers feel uncertain, before inadvertently giving away the fact that MailChimp can make him disappear.
Google is rolling out a tool called Google Attribution that lets advertisers track consumers across devices and the company's properties, including websites, search and video. Google has also upgraded store visits, which measures how many consumers view digital ads and then physically visit a store, by adding data from YouTube.
Amazon has added live-TV channels to its Prime Video service in the UK for an additional fee. The channels includes Discovery and Eurosport, with the number of partners expected to grow in the future, says Managing Director Alex Green.
It's reported that 90% of consumers are aware of Proactiv, but CEO Jay Sung says brand recognition still requires effort to attract new customers. The strategy is an old and new mix of marketing, with Sung stating, "Going forward, I would say we're going to do roughly one-third branding ads with more of a storyline and about two-thirds of our traditional 'Here's a reason to buy now' ads."
Budweiser is saluting the troops this summer with limited-edition camouflage bottles that include expressions of gratitude and lyrics from "The Star Spangled Banner." The company is also reviving its "America"-themed packaging, and will donate a portion of the income from these cans and bottles to Folds of Honor, a scholarship fund for military families.
Starbucks' fan-designed cups are an excellent example of a successfully deployed user-generated content campaign. The program not only increased social media engagement, it also brought a different, creative-focused audience to the brand while boosting conversion rates.
Google is bringing location extensions, which trace the offline effect of digital ad exposures, to YouTube. Ads on the video platform will soon include address or map location data, hours, photos, call buttons and other tracking data.
Grey New York's latest push for Gillette's "Go Ask Dad" Father's Day campaign spotlights how 84% of sons would rather ask their smartphone for advice than their dad. A spot shows real-life sons asking a virtual assistant for advice on shaving, love and self-confidence before being stunned by the fact that it was their dads providing the answers all along.
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