Goodby Silverstein & Partners' new campaign for nonprofit Common Sense Media stars Will Ferrell humorously sending a serious message -- that an obsession with smartphones can adversely affect family relationships -- and urges people to sign up to #DeviceFreeDinner. One spot shows Ferrell's family talking about how much they miss him, while he sits obliviously at the dinner table with them and gets excited about a new cat filter.
MLB Network is touting the Major League Baseball playoffs with its third #WeKnowPostseason social campaign, this time using archived footage featuring players such as John Smoltz, Kevin Millar, Pedro Martinez and Sean Casey. Campaign video views have topped 800,000 so far, and the social pushes in 2015 and 2016 garnered 1.7 million views, MLB Network reports.
Twitter has launched a service for advertisers called #Fuel to help them create six-second video spots designed specifically for the platform. The new team is comprised of brand strategists forming "an agile, rapid-response hub that responds quickly to creative briefs," Twitter says, and brands such as Macy's and Converse have already trialed the service.
Facebook is introducing ads to Messenger's Instant Games in rewarded video and interstitial formats via its Audience Network. The company is testing the ads with select developers and is also trialing in-game purchases.
Amazon has reportedly been selling a premium product page service to brands for $500,000 a year, allowing the brands to enhance their pages on the platform with interactive multimedia and widescreen video. An Amazon page for the Bose Revolve speaker incorporates the new elements, including an interactive product comparison guide.
Over-the-top skinny bundles from companies such as DISH Network, Hulu and Sony have low subscriber and penetration numbers, making them a "big yawn, a big nothing" thus far, said media analyst Jessica Reif Cohen. While some have a chance of seeing growth in the future, the unified content of traditional cable gives it an edge, Reif Cohen said at a recent industry event.
Absolut Vodka has teamed up with UK singer Rita Ora on the "Open Mic Project," which is urging consumers to share personal stories of how they've felt accepted despite their background, religion, race or other factors. Ora will use the stories to write a song that will be launched during the Grammy Awards, and a YouTube spot starring the singer explaining the initiative has garnered more than 1 million views.
AMC has announced the launch of the AMC VR app, which features virtual reality content related to some of its shows. The app -- which is available for Android, iOS, Google Daydream and Gear VR -- will promote this weekend's premiere of "The Walking Dead" with a scene available in 360-degree video.
Absolut is staging an out-of-home campaign in select neighborhoods throughout New York City. Mara Washington, director of Absolut brand activation for parent company Pernod Ricard, characterizes the campaign as hyperlocal and reflective of the "rich history of acceptance and inclusion" that is a hallmark of both the city and the vodka.
Foursquare is reporting that foot traffic to independent coffee shops has increased 5% year over year. San Francisco-based Philz saw the largest gain at 11% since May 2016, and Foursquare notes that chains with strong food and coffee pairings are seeing the greatest customer loyalty.
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