Google is letting advertisers buy linear TV ads programmatically via DoubleClick Bid Manager, which will help bridge the gap between digital and traditional television advertising. "For example, an advertiser will be able to measure the lift when someone searches for their brand on Google or YouTube after seeing their TV ad," Google's Rany Ng wrote in a blog post.
The PR nightmare United Airlines faced after the forcible ejection of a passenger from one of its flights has highlighted the fall of customer service in air travel, writes Redscout's Oz Woloshyn. Airlines need to be transparent about pricing and policies, utilize context to find passengers willing to be bumped and embrace those individuals as heroes in order to create a more positive experience, he writes.
Snapchat is allowing third-party partners such as VaynerMedia, Amobee and TubeMogul to sell sponsored Geofilters to advertisers. The platform has also developed tools to enhance monitoring via an analytics dashboard and to ease purchasing across various locations with different timescales.
BBDO has tapped Mark Wahlberg to tout AT&T's Unlimited Plus streaming plan. A 90-second ad features Wahlberg sauntering through film sets, interacting with stars from TV shows and emphasizing how everyone today wants internet and entertainment on demand.
Serena Williams tries to play with a wooden tennis racket in a mcgarrybowen ad for Intel, while Jim Parsons explains that her poor performance with the racket is like trying to work with an outdated computer instead of the brand's newest processor. The push is running on TV, social and digital.
Pereira & O'Dell created a $4.5 million national campaign for Rover.com, a dog-sitting and care brand, that is running across cable and network TV, digital, out-of-home and social -- including the brand's YouTube channel. Spots pitch the brand as the "The Dog People," highlighting its 100,000+ dog-loving members.
VaynerMedia's Gary Vaynerchuk catapulted the social shop to success by focusing on social platforms and GIFs when founding the company in 2009. The company has evolved from microcontent to storytelling and is now a full-service agency competing with companies such as Deutsch and Droga5.
Walrus has been selected as the creative, media and public relations agency of record for organic baby food brand Sprout Foods, replacing incumbents Revolution Digital, Cohn & Wolfe and MBI. It's the first time Walrus has offered a full-service model to a client, an approach it plans to offer to other prospective clients.
The New York Times has unveiled the next installment in its "The Truth Is Hard To Find" campaign with TV and digital spots, and accompanying print ads, that highlight the challenging journeys undertaken by its award-winning journalists to get to the bottom of a story. One ad called "War and Terrorism" shows photographer Bryan Denton following the Islamic State group in Mosul, Iraq, while "Refugees and Immigration" spotlights the plight of refugees in Lesbos, Greece.
McDonald's allegedly used the creative work of street graffiti artists without permission, and the transgression prompted an angry open letter from MullenLowe Boston President Geoff Cottrill. "Here's some free advice from a former CMO, a current president of an agency, and a former consumer of yours ... use your global position, your vast resources, to contribute to culture," he writes.
- Page 1