Berlei's campaign for October's International Breast Cancer Awareness Month from J. Walter Thompson features brand ambassador Serena Williams singing a version of "I Touch Myself" by The Divinyls, whose singer Chrissy Amphlett died in 2013 from breast cancer. An 80-second music spot will run across social, with a shorter version for TV, and the push also includes digital, print, out-of-home and a dedicated site.
The Martin Agency's latest "All Together Better" spot for Land O'Lakes showcases the collaborative legacy of the brand's farming co-operative, which dates to 1921. "If 1,791 farmers with different backgrounds, opinions and beliefs can come together to make one perfect stick of butter, just imagine what 325 million of us can do if we work together," the ad says.
Sony's PlayStation took a 32.5% share of TV ad impressions within the mobile and video gaming industry between August 16 and September 15, per iSpot.tv and GamesBeat. PlayStation's "Marvel's Spider-Man: Gameplay Launch Trailer" garnered the most impressions at 543.2 million.
Cosmopolitan has partnered with Macy's to introduce an augmented reality experience to its October edition that enables readers to virtually try beauty looks. A QR code signposts readers to a destination that employs YouCam Makeup technology to allow them to virtually try on cosmetics and directly buy products.
Ford is touting its F-150 pickup with a 30-second ad from GTB and Big Block that's voiced by Denis Leary and features a Great Dane. "Big Dog" reinforces the reasons why the vehicle is the leader of the pack when it comes to the competition.
The Advertiser Protection Bureau of the American Association of Advertising Agencies has released two Advertising Assurance publications -- a Brand Suitability Framework and a Brand Safety Floor. The former rates brand safety risks across 13 categories and the latter outlines "the type of content that no advertiser should be in for any reason at any time," said the 4A's Louis Jones.
Venables Bell & Partners' new spot for the PlayStation Store brings back the brand's enigmatic storekeeper, who wanders through a seemingly unending store that reflects a host of video game worlds and is occupied by their characters. The ad encourages viewers to unleash their imaginations and ends with the storekeeper presiding over a stadium in "FIFA 19."
Judy Shapiro writes about how the "mad women" of advertising are finally translating their anger about sexist working practices into tangible projects that affect real change, including Time's Up Advertising and female-led agencies such as Worn. "It's time to bring the era of Mad Men to a close and let Mad Women take on some of the challenges in our business," she writes.
Amtrak has chosen a Y&R-led WPP team as its agency of record, replacing incumbent FCB New York. The company invested almost $11 million in measured marketing in 2017 and slightly more than $10.5 million in the first half of this year, per Kantar Media.
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