Droga5's latest spots for Pizza Hut's "Everyman" campaign feature Kristen Wiig playing each character in the ads with deadpan humor, including a mechanic, a businesswoman, a high school cheerleader and a gym junkie. All have the same thing in common -- a love of Pizza Hut.
BBDO New York's new spot for Procter & Gamble features African-American moms giving their children practical advice about what they have to do to survive as a black person in America. The children are told how to have pride in themselves despite racist encounters they may experience.
Alphabet, Google's parent company, experienced a 21% revenue jump in the second quarter to hit $26 billion. The results show that the YouTube brand safety controversy did little damage, and the company announced that the television is YouTube's fastest-growing screen and that ad profits are benefiting from a boom in mobile search.
Unity has unveiled Virtual Room, a virtual reality ad format that will be released later in the year and will appear across a range of VR apps. The Interactive Advertising Bureau has teamed with Unity to develop guidelines for the ads, and the IAB's Eric John says, "Our hope is that VR creates new opportunities that don't replicate advertising the way that mobile originally did with repurposed 30-second TV spots."
You can quickly improve your resume by highlighting important projects you've worked on or honors that you've achieved, writes Benjamin Snyder. Make sure to include a URL for your LinkedIn profile and include keywords that are relevant to the position you're applying for, Snyder writes.
Agencies need creatives who think differently, who feel like outsiders, see the world from a new perspective and who come up with heartfelt ideas, writes CHI & Partners' Yan Elliott. "And to all the weird fishes, don't for a second think you're too weird -- you are needed, you are loved. You are, in fact, essential," he writes.
If your small, independent shop starts to grow, ensure you hang on to your unique culture by making existing staff feel valued, working with clients who match your values and carefully selecting talent that can drive growth, writes Crossmedia's Ray Valcich. Seek advice from other small shops that have scaled, be constantly open to new talent, and make time every week for staff to come together and relax.
Havas Media has been appointed as Michelin's worldwide media agency of record, replacing MEC following a competitive review. The $100 million global account will be led by the agency's headquarters in Paris, with US business managed by its Chicago office.
Apple's exclusive YouTube spot for the iPhone 7 stars Dwayne Johnson enlisting the help of Siri to get through a hectic day. "The Rock X Siri: Dominate the Day" sees Johnson managing to squeeze a few extra activities into his already ridiculously busy schedule, such as flying a passenger jet to Rome and touching up the ceiling of the Sistine Chapel.
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