McCann NY has put the Chick-fil-A cows' barn on Homestay as the animals have retreated to a safe place due to National Burger Day on Sunday. The barn sleeps six and comes with two free meals a day from the brand, and its first guests have been sharing their experiences on social media.
Ogilvy Africa put a Southern White Rhino called Sudan on Tinder for Kenya's Ol Pejeta Conservancy to raise funds for IVF and other fertility treatments that could help to save the critically endangered species. The global campaign, which also included digital video, print and radio, went viral and was co-written by Ogilvy's Chris Wall, who died this month.
Huge has launched a global campaign for Malibu rum called "101 Days of #BecauseSummer," which includes new content every day in the form of videos and digital activations. The push gives ideas designed to inspire millennials to be free-spirited and try something new each day.
Above+Beyond has created a humorous push called "Moments" for Amazon Music Unlimited in the US and UK, which features video and radio executions that match songs to funny scenarios. One spot has a cat knocking over toiletries in a bathroom accompanied by the Sex Pistols' "Anarchy in the UK."
The era of "fake news" has led to an increasingly skeptical audience, which is why advertisers must tap into a mechanism consumers trust -- reviews and recommendations from peers, writes Trustpilot's Peter Muhlmann. Create places where consumers can leave reviews, engage regularly on social and digital forums, and respond publicly to people who have shared a negative brand experience.
One-off project work is destroying creatives' ability to
build innovative, long-term campaigns designed to discover and convey interesting insights and truths about brands, write Karen Jacobs of Greatest Common Factory and John Trahar. "Interesting is a trajectory, not a lightning bolt, and it flows from conscious, constant creative investment," they write.
Energy BBDO has reportedly been selected as ZTE's new US creative shop following a review. The appointment comes two months after the Chinese brand paid out approximately $900 million for breaching US laws by illegally distributing US technology to Iran.
Snapchat is reportedly giving advertisers discount coupons, bonuses and media credits for inventory bought in the second quarter, with special emphasis on ads bought through its self-serve platform. Agency executives say the offers seem to be timed to end around the close of second-quarter earnings for parent company Snap.
An anonymous veteran agency employee talks about the culture of overworking in advertising, how this leads to job hopping and why flexible working exists only on paper. "[T]hey aren't seen as people who will rise to the top," the employee says of parents who leave at a reasonable hour.
BETC's latest for Evian's "Live Young" campaign features the brand's babies wearing adult-sized clothes and is connected with Snapcodes on 300 million bottles that consumers can scan to access a Snapchat filter. The push also runs across social, billboards and events, includes a clothing collaboration with Rad.co., and stars brand ambassadors such as Madison Keys and Maria Sharapova.
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