Brands including Under Armour, Netflix, LinkedIn, Adidas and Hilton have unknowingly been running ads on YouTube channels that support Nazis, white nationalists, conspiracy theories and other offensive content. Under Armour has suspended its YouTube ads as a result, with a spokesperson saying, "We have strong values-led guidelines in place and are working with YouTube to understand how this could have slipped through the guardrails."
Havas New York's new campaign for TD Ameritrade features the first ad placed in blockchain technology, which allows consumers to view ASCII art via a landing page. "Greetings from the Blockchain" will also be promoted via social to drive traffic to the page.
Wieden+Kennedy Portland's latest campaign for KFC sees George Hamilton make a comeback as Extra Crispy Colonel Sanders. A humorous 30-second ad features Hamilton floating on the "K.F.Sea" and singing a song that pokes fun at the brand's brash advertising strategy.
Executives often stall in their careers at a level or two below the C-suite, author Cassandra Frangos writes. Competition at this level is often fierce, and many executives opt to join smaller firms in order reach the C-suite.
72andSunny's new campaign for Seventh Generation stars Maya Rudolph in a series of spots that focus on vegetable-based cleaning puns. In one ad, Rudolph is joined by the West Los Angeles Children's Choir to sing about biological ingredients.
Ford, one of WPP's largest clients, is reviewing its worldwide creative business and inviting other agencies to pitch for undisclosed portions of the account. The automaker invested $1.2 billion in US advertising in 2017, per Kantar Media.
Y&R has unveiled a new font called the Feminist Letters, which comprises hand-drawn letters designed to draw attention to specific issues such as a "K" in the shape of a bikini top that stands for "keep your hands off." A dedicated website is encouraging women to use the font to tweet their local elected representatives.
The resignation of CEO Martin Sorrell from WPP has ignited speculation both about the future of the company and the resilience of the holding company model. MDC Partners' Scott Kauffman said Sorrell "built the modern model of how the industry is structured today" but that his departure will "breed some new energy and modern thinking into the traditional structure of our industry."
Agencies can boost diversity by being aware of their unconscious bias of selecting talent that thinks the same, by actively encouraging people to challenge the status quo and by promoting a more fluid environment, writes Grey Group's Howard Roberts. "Diversity is one of the top psychological and sociological drivers of creative thinking. Period," he writes.
Bloomingdale's is rolling out a "Heart of N.Y." push that features famous residents of the city including Sarah Jessica Parker, Alan Cumming and Christy Turlington Burns. The campaign includes outdoor ads, wrapped buses, print advertising and a dedicated site that includes videos of featured stars talking about fashion.
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