Kodak has unveiled a multimillion-dollar campaign from Chapter titled "Moments" in collaboration with Magnum photographer Martin Parr to capture the special connections and lives of eight sets of friends and families. A Facebook Messenger bot, Moments Assistant, lets users share and print special memories from inside the app, and the push also includes TV spots, digital video, interactive website features and in-store kiosks.
Mekanism's latest spot for the "It's On Us" public service campaign for the Biden Foundation features an emotional plea from former Vice President Joe Biden asking students to fight against the attempt by the US Department of Education to roll back the Title IX protections put in place by the Obama administration. The ad showcases the progress made by the campaign in addressing sexual discrimination and violence in the past three years, and Biden urges students to "demand that your school continue to make progress."
Nielsen is offering advertisers the potential to buy TV audiences in similar ways to digital, moving beyond traditional demographics to more specific targeting such as those looking to purchase their first car. Nielsen is teaming with ad tech firm Clypd to deliver defined audience segments across over 60 networks, such as Discovery.
KBS and UNICEF sponsored a push that drove 27 empty yellow school buses across New York City to spotlight that 27 million school-aged children globally are receiving no education due to living in war-torn countries. Banners decorated the vehicles with messages such as "Avoiding land mines shouldn't be an extracurricular activity."
Google has updated DoubleClick Bid Manager to address advertisers' transparency and fraud concerns by giving extra information about and automated refunds related to invalid traffic, and it is pushing for wider adoption of the Interactive Advertising Bureau's ads.txt tool. DoubleClick Bid Manager will only purchase inventory from sellers authorized by a publisher's ads.txt file.
Facebook is rolling out Custom Audiences for advertisers that enable them to automatically target users based on whether they have visited a brand's physical location, phoned their call center or made an in-store purchase in the previous month. The new targeting can be applied across Facebook, Instagram and Audience Network.
While it's important to emphasize relevant skills on your resume, it's better to leave basic computer skills and languages that you haven't studied in years off, writes Emily Moore. Be careful about listing soft skills, too, as it's best to cite specific accomplishments instead of being vague about skills such as "leadership" or "multitasking."
Kapowza's new spot for the Creig Northrop Team of Long & Foster Real Estate tells the story of a couple who mark their life's special moments with gifts in small blue boxes -- including a traditional engagement ring, the key to their new house and a pacifier to announce a pregnancy. The ad's tagline is "We sell houses. You make them homes."
Six creative directors share their thoughts on 6-second ads, including BBDO New York's Greg Hahn, who says they could either prompt more interesting creative or become the equivalent of "video graffiti." Wunderman's Lincoln Bjorkman says, "You can connect with your audience. You just have to be, well, creative. And super sharp."
72andSunny has published a diversity playbook on its site, sharing its own success stories and learning from its offices in North America, which will be expanded with insights from overseas units such as Sydney, Amsterdam and Singapore. "If we're truly going to make an impact, we're going to have to collectively embrace the sharing of ideas," the playbook states.
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