Wongdoody's campaign for nonprofit MomsRising is drawing attention to the need for stronger work-related protections for breastfeeding moms with #IPumpedHere. The push encourages mothers to use the hashtag to share stories on social media of the absurd places they've been forced to pump breast milk.
Fifty-eight percent of consumers don't like brands to take a political stance, according to a survey from the 4A's and SSRS, yet 67% of agency executives feel that changing values in the country are making brands take more of an interest in values-driven marketing. The 4A's Chief Marketing Officer Alison Fahey noted that few consumers make purchases based on positive messaging, saying that "[c]onsumers are not looking to brands to take a position on political or social issues."
The Jackson Hole Travel & Tourism Board has selected Colle+McVoy as its agency of record and has tasked the agency with managing creative, strategic planning, media, design, social, influencer marketing and nondigital buying. A national, multichannel campaign will launch this winter to tout Jackson Hole's distinctive landscape and attractions.
Pepsi is launching a limited-edition drink called Pepsi Fire that's flavored with cinnamon and features Snapcodes on the bottles and cans. Consumers can scan the codes to access sponsored lenses, exclusive geofilters and a mobile game, "Pepsi Summer Quest," on Snapchat.
Droga5's new digital push for MailChimp shows how the brand can beat the black hole of advertising by giving marketers better automation tools and return on investment, as well as helping them to find the right consumers on Instagram and Facebook. One humorous spot features talking a black hole menacingly describing how he's there to make marketers feel uncertain, before inadvertently giving away the fact that MailChimp can make him disappear.
Google is rolling out a tool called Google Attribution that lets advertisers track consumers across devices and the company's properties, including websites, search and video. Google has also upgraded store visits, which measures how many consumers view digital ads and then physically visit a store, by adding data from YouTube.
It's reported that 90% of consumers are aware of Proactiv, but CEO Jay Sung says brand recognition still requires effort to attract new customers. The strategy is an old and new mix of marketing, with Sung stating, "Going forward, I would say we're going to do roughly one-third branding ads with more of a storyline and about two-thirds of our traditional 'Here's a reason to buy now' ads."
Grey New York's latest push for Gillette's "Go Ask Dad" Father's Day campaign spotlights how 84% of sons would rather ask their smartphone for advice than their dad. A spot shows real-life sons asking a virtual assistant for advice on shaving, love and self-confidence before being stunned by the fact that it was their dads providing the answers all along.
Pinterest has appointed Giant Spoon as its first US media agency of record as it seeks to boost relationships with advertisers and touts its value as "a visual search engine," agency co-founder Marc Simons said. The first campaign is expected this summer.