Artificial intelligence is a powerful tool to enhance research, enabling marketers to glean insights at scale from qualitative data that shows how consumers are actually thinking and feeling about certain topics or products, writes Andrew Konya. "Winners will be those who can understand customers and react to that understanding the fastest, and early adopters of tools and paradigms that enable this will realize a decisive market advantage," he writes.
CP&B's new two-minute spot for Hotels.com features brand ambassador Captain Obvious becoming Chaplain Obvious to perform a wedding ceremony for a couple who work in the travel sector. The ad is running across YouTube and Instagram and invites Twitter users to share something unusual they've witnessed at a wedding using #ChaplainObvious to win a Hotels.com gift card worth $2,500.
Mekanism's vibrant two-minute spot for Method is set to The Proclaimers' "I'm Gonna' Be (500 Miles)" with the lyrics changed to reflect the joyous satisfaction gained by cleaning to improve environments for ourselves and the people we love. The push is running across social, connected TV, digital video, cinema and out-of-home.
Research from Foursquare and Carat is debunking misconceptions marketers have about Generation Z, including a so-called obsession with healthy and organic foods and a preference for shopping online. The study found that this demographic is more likely to frequent burger joints and fast-food restaurants than other age groups, they like to combine in-store with online shopping, and they are more likely to engage in cultural activities such as attending the opera, going to a bookstore and visiting an art museum.
This year's Emmy nominations are showcasing a group of diverse female performers that defy stereotypes of women on screen, including Regina King for her work in "Seven Seconds," a Netflix series about police brutality. Other nominees include Tracee Ellis Ross who was nominated for "Black-ish" in a season that saw her character battling postpartum depression and Pamela Adlon for her work portraying a single mom in "Better Things."
The importance of the Hispanic vote will continue to rise as the group increases in numbers. Traditionally, Hispanic voters have leaned Democratic, but a deeper understanding of the nuances of modern US Hispanics is needed for candidates to win future votes, Chance Seales writes.
SmartBrief Creative Director Miri Kramer discusses the benefits of infographics, including their ability to concisely convey important information that's easily shareable on social. She provides tips on how to create the best infographics, including using multiple, reputable data sources and creating a powerful visual story that's instantly understandable.
LinkedIn and other social networks have become far more important than resumes for landing a job, Kathryn Vasel writes. Resumes have become less than 10% of the hiring process, says Macy Andrews, senior director of HR at Cisco.
Rokkan's humorous new push for Hum by Verizon features a series of digital spots in which actors dramatize customer reviews that span scenarios such as dead car batteries and breakdowns. The ads include the tagline "Hum takes the drama out of driving."
Connected TV advertising spend will hit $8.2 billion in 2018 from $4.7 billion last year, and increase to $20.1 billion in 2020, Tru Optik reports. Additionally, third-party data is used by 97% of advertisers who invest in targeted connected TV ads.