Advertising
Top stories summarized by our editors
2/22/2018

Comedian Kevin Hart has signed a yearlong brand representative deal with Mtn Dew Kickstart that ties into his comedy tour and includes an advertising push spanning TV, events, digital and social media. The brand is running a social competition for fans to win the chance to sit courtside with Hart at the NBA playoffs, and fans can use #CourtSidekickContest across Twitter, Facebook and Instagram to be entered.

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Kevin Hart, NBA, Twitter, Facebook, Instagram
2/22/2018

Honda teamed up with Forza Motorsport to tout its 2018 Civic Type R by pitting race car driver Graham Rahal in the real world against professional gamer Peter Jeakins in a mixed-reality racing battle. A video of the event is running across Facebook, YouTube and Instagram.

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Honda, Forza Motorsport, Facebook, YouTube
2/22/2018

McCann's public service campaign for Feeding America relays stories of hunger through familiar nursery rhymes, such as "Old Mother Hubbard" being read as a working mother adds water to the last of the milk for her son. The push is running across TV, print, radio and digital in partnership with the Ad Council.

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McCann, Ad Council
2/22/2018

Carmichael Lynch's "Runnin' With Sasquatch" campaign for Jack Link's has been rolled out as the account goes under review, with a series of spots that humorously show various outdoor activities that can either be undertaken with a wild Sasquatch approach or in a less adventurous, more human way. The TV spots are airing on networks such as ESPN and the Discovery Channel with support from social media and paid digital.

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Adweek
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Carmichael Lynch, Jack Link
2/22/2018

Leo Burnett Chicago's new spot for Samsung's "Do What You Can't" campaign shows people defying convention and the odds to live out their passions and achieve their goals. The ad is set to "All the Things That I've Done" by The Killers and ends with an amputee using a Samsung VR headset to learn to walk again.

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Ad Age
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Samsung, Leo Burnett
2/22/2018

Sixty-seven percent of North American agencies say they overservice 50% of their clients, and just over 48% say missed deadlines are usually caused by clients, per Function Point and the Agency Management Institute. Over 40% of respondents said that productivity isn't tracked efficiently, and nearly 69% say communication breakdowns are common due to briefs that are incomplete or inaccurate with too many requests for last-minute changes.

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Adweek
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Agency Management Institute
2/22/2018

The esports market will reach $905 million this year, up 38% from $655 million in 2017, Newzoo estimates. The spike in revenue is being driven by brand investment, which is expected to rise 48% year-over-year.

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Forbes
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eSports, Newzoo
2/22/2018

Asking questions about the company and role is a great way to demonstrate your passion for the job at the interview stage, writes Dominic Umbro. But, avoid asking about promotions, as doing so can leave a bad impression with the recruiter.

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Business Insider
2/22/2018

Wolfgang, Los Angeles, has been chosen by TRUECar to manage a rebranding push for the auto-buying platform. Wolfgang, which was founded last year by three former David&Goliath executives, also won agency of record for Halo Top in January.

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Adweek
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TrueCar
2/22/2018

Nine female leaders of New York agencies discuss strategies to empower women in the workplace, including being advocates for those who have the skills but not the confidence, and how employing more women will boost agency performance. "Improving the representation of women in all aspects of the business of advertising will improve our potential for greater insight, storytelling, connection and effectiveness," says Grey New York CEO Debby Reiner.

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The Drum (Scotland)
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Grey