Beginning in May, Apple will be slashing the commissions it pays on apps and in-app purchases to 2.5% from the previous 7%. However, Apple said, "all other content types (music, movies, books, and TV) will remain at the current 7% commission rate in all markets."
Facebook is paying publishers monthly for produced video content, with Facebook Live allowed to account for only half of the minimum, sources say. Produced videos must last at least 90 seconds, while live videos must last at least six minutes, and publishers receive 55% of advertising revenue, according to reports.
Mastercard will test biometric cards in South Africa, using fingerprints for security and identification. The cards can be used with mobile devices as well as EMV terminals.
Snapchat is allowing third-party partners such as VaynerMedia, Amobee and TubeMogul to sell sponsored Geofilters to advertisers. The platform has also developed tools to enhance monitoring via an analytics dashboard and to ease purchasing across various locations with different timescales.
Augmented-reality advertising revenue is expected to hit $13 billion in 2022, up from $68 million in 2016, per Tractica. The company's report estimates that 1.8 billion consumers will be active monthly users of mobile AR by 2022, an increase from 343 million last year.
Twitter's Anthony Noto discusses Twitter's NewFronts debut this year. He also talks about a focus on premium content, Twitter's partnership with the NFL, taking the company's live-streaming strategy overseas and how user growth is on the right trajectory.
LinkedIn has revealed that it now has 500 million users across 200 countries. The platform has also unveiled Matched Audiences to help advertisers integrate their own customer data to target users.
Mobile cost-per-clicks increased 40% year over year in the first quarter, their highest-ever growth, iProspect reports. Mobile click share accounted for 59% of total paid search traffic, and mobile impressions increased 56%.
Consumer preferences on how they can take advantage of loyalty programs have undergone a major shift. Last year, nearly half mentioned texting, but this year the preferences range widely, with only 1 in 5 still citing SMS, and other sources, mainly digital, gaining ground, according to eMarketer.
The ever-changing ways in which people interact with computers is taking another turn with a switch to the ear rather than the eye, says Paul Cutsinger, the code chief for Amazon's Alexa home assistant. He says artificial intelligence will lead to the development of "ambient computing," allowing for rich and textured interactions more like natural conversations.
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