As experiential marketing featuring live events increases in popularity, brands need to make sure they make the most of their events to achieve viral success, writes Mary Long. Use the experience at the event in promotions, focus on live performances, and allow fans to interact and engage with the brand, Long writes.
Camera surveillance is the key to Amazon's cashier-free Go stores, 3,000 of which are planned nationwide. Customers enter only with the use of an app, after which cameras and sensors track them as they gather products without the need to produce a credit card or any other customary form of payment.
An announcement could come in October that Toyota Motor will add Android Auto to its vehicles after years of unwillingness to adopt the Google infotainment software because of safety and security concerns. Toyota's alliance with Android Auto would come after its compatibility with Apple's CarPlay in January.
Instagram now lets users include GIFs in direct messages through a composer bar button that accesses Giphy's library and shows trending GIFs. The platform has also rolled out a video-tagging function and reportedly is working on a hashtag selector tool and a feature in which posts can targeted by location.
Brands such as Dick's Sporting Goods and Nike have benefited from taking a stand on social issues such as gun violence and racism, and even negative social commentary can be good for brand development, as it galvanizes loyal fans and increases awareness, per research from Y&R's BAVSocial. "Nike and Dick's have garnered significant support because their beliefs and how they communicate them align with their brand promise," said Y&R and BAV Group's Kyle Boots.
Facebook has said it will now automatically add apps to its review process instead of waiting for developers to enroll. The new review process modifies the amount of data that apps can access and penalizes companies that do not comply.
Chase Home Lending is turning to Pinterest to stimulate consumer thinking about home improvement. Chase Dream Boards are targeted via user data gathered by Pinterest, providing tips and visuals based on a questionnaire each user answers about his or her project, including style, budget and financing.
YouCam Makeup is bringing its augmented reality makeup try-on technology to "Cosmopolitan" in a new partnership. The magazine's October issue will feature a beauty look created by editors with Juicy Couture products that readers can try on virtually.
These days, the onus is on marketers to create print advertising that not only stands out in a catalogue or mailbox, but can compete with digital, social and mobile marketing for customers' attention. Finding inventive ways to tell a story that aligns with a brand's voice is the secret to breaking through.
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