Digital
Top stories summarized by our editors
8/15/2018

Gamification and the joy it brings can be a powerful way to engage consumers, particularly on their mobile devices. Mobile shopping platform Tophatter's experience has confirmed that conclusion with its addition of competitive elements gamifying the process of retail product discovery.

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Forbes
8/15/2018

This year's Emmy nominations are showcasing a group of diverse female performers that defy stereotypes of women on screen, including Regina King for her work in "Seven Seconds," a Netflix series about police brutality. Other nominees include Tracee Ellis Ross who was nominated for "Black-ish" in a season that saw her character battling postpartum depression and Pamela Adlon for her work portraying a single mom in "Better Things."

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Variety
8/15/2018

The importance of the Hispanic vote will continue to rise as the group increases in numbers. Traditionally, Hispanic voters have leaned Democratic, but a deeper understanding of the nuances of modern US Hispanics is needed for candidates to win future votes, Chance Seales writes.

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Newsy
8/15/2018

In a road trip that follows REI outdoor events across the US, Subaru is hoping to inspire and showcase its products to an ideal target market. Giveaways, promotions and a sweepstakes to win the new Subaru Ascent are central, but other activities such as aura photography and keychain making are also designed to draw people in.

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Chief Marketer
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Subaru, REI
8/15/2018

The advent of 5G technology stands to be a major disruptive event, writes CMO Network's Daniel Newman. He identifies five key areas to watch as these changes play out, including immersive gaming and augmented reality.

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Forbes
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Daniel Newman, 5G
8/15/2018

Instagram users can now send private polls to multiple users via direct messages. Users invited to take part will be able to view the real-time polling results.

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The Verge
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Instagram
8/15/2018

Brands and artists are investing in interactive pop-up experiences across US cities to engage with younger consumers obsessed with capturing and sharing the perfect Instagram moments. "[I]f you're not designing things in 2018 with the hope that it is shared on social, then I feel like you're doing a disservice to yourself as a creative, an artist, a business owner," says Dream Machine CEO Paige Solomon.

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NBC News
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Dream Machine, Instagram
8/15/2018

Blippar has created an indoor version of its city visual positioning system that anchors augmented reality to the real world. The company states that the technology could be used to enhance augmented reality experiences in places such as malls, restaurants, stores, stadiums and airports.

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MarTech Today
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Blippar
8/15/2018

Social media is the most popular lead generation tactic, cited by 47% of marketers, followed by 46% who say email is a good method, per Ascend2. Additionally, 47% of respondents said email was good for lead nurturing, followed by 45% who chose video content and 40% who opted for social.

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Marketing Dive
8/15/2018

Microsoft's Your Phone app for Android is now available for mainstream Windows 10 releases. The app allows for closer synchronization of smartphones with Windows 10 PCs.

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ZDNet
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Microsoft