Gamification and the joy it brings can be a powerful way to engage consumers, particularly on their mobile devices. Mobile shopping platform Tophatter's experience has confirmed that conclusion with its addition of competitive elements gamifying the process of retail product discovery.
This year's Emmy nominations are showcasing a group of diverse female performers that defy stereotypes of women on screen, including Regina King for her work in "Seven Seconds," a Netflix series about police brutality. Other nominees include Tracee Ellis Ross who was nominated for "Black-ish" in a season that saw her character battling postpartum depression and Pamela Adlon for her work portraying a single mom in "Better Things."
The importance of the Hispanic vote will continue to rise as the group increases in numbers. Traditionally, Hispanic voters have leaned Democratic, but a deeper understanding of the nuances of modern US Hispanics is needed for candidates to win future votes, Chance Seales writes.
In a road trip that follows REI outdoor events across the US, Subaru is hoping to inspire and showcase its products to an ideal target market. Giveaways, promotions and a sweepstakes to win the new Subaru Ascent are central, but other activities such as aura photography and keychain making are also designed to draw people in.
Brands and artists are investing in interactive pop-up experiences across US cities to engage with younger consumers obsessed with capturing and sharing the perfect Instagram moments. "[I]f you're not designing things in 2018 with the hope that it is shared on social, then I feel like you're doing a disservice to yourself as a creative, an artist, a business owner," says Dream Machine CEO Paige Solomon.
Blippar has created an indoor version of its city visual positioning system that anchors augmented reality to the real world. The company states that the technology could be used to enhance augmented reality experiences in places such as malls, restaurants, stores, stadiums and airports.
Social media is the most popular lead generation tactic, cited by 47% of marketers, followed by 46% who say email is a good method, per Ascend2. Additionally, 47% of respondents said email was good for lead nurturing, followed by 45% who chose video content and 40% who opted for social.