Citi's worldwide consumer marketing chief, Jennifer Breithaupt, talks about using technology to improve experiences and the brand's campaign to encourage consumers to feel good about their finances. She also discusses research showing that music most influences emotion, which is why the push incorporates tracks such as "Into the Mystic" by Van Morrison and "Singin' in the Rain" by Gene Kelly to convey how Citi can help consumers along life's journey.
Nine out of 10 smartphone owners plan to stick with their phone during the holiday season, according to a Puls survey. However, 33% of participants reported being unhappy with their smartphone's battery life, said Puls, which noted phone batteries tend to start to deteriorate after 18 to 24 months. Phone Arena (11/21)
To bring attention to the struggle that workers with disabilities face both in the workplace and in planning for retirement, Voya Financial partnered with the Special Olympics for the Invest in Something Special campaign. Paul Gennaro, Voya's senior vice president of brand and corporate communications, discussed the benefit of the multiplatform approach for the campaign, stating, "It enabled visitors and our team to like and share the engaging content on other social media platforms."
AB InBev-owned beer brand Harbin says it has seen volume increases at 10 times the standard rate in its home country of China after insights about young men aged 18-29 led the brand to forge multiple esports sponsorships. "In the first year it was the live stream, then sponsoring one of the teams and right now the total league," said AB InBev's Joseph Lee.
Forty-one percent of marketers with annual budgets exceeding $40 billion say they're employing media tech "ineffectively" or "completely ineffectively," while 75% say the most successful marketers have strategies in place to ensure media technology adds value, ID Comms reports. Eighty-three percent of respondents said being unable to keep up with changing technology leads to an over-reliance on their agencies.
Two-thirds of business-to-business marketers say content downloads result in leads with the highest conversion rates, followed by webinar registrations and demo requests, according to Ascend2. Seventy-nine percent of respondents reported improved lead-to-conversion rates.
Business-to-business marketers with e-commerce platforms must have a complete understanding of their customers and what the optimum digital buying experience entails, writes Kali Kasprzyk. Work internally to identify and improve areas that aren't working effectively enough, and choose the right tech partner for your needs.
PayPal is allowing businesses to invoice customers through Facebook Messenger. Messages can include images, product details and pricing, with customers able to pay seamlessly by pressing a "Pay With PayPal" button.
An agency's website attracts potential clients and can be the deciding factor in getting the job, Ben Bate writes. Agencies R&D, Mast and Designgoat are three of 10 examples Bate cites of attractive, well-designed websites.
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