Google is partnering with major retailers including Walmart and Target in a program that allows them to list products on Google Search, Google Express and Google Assistant in return for a share of revenue from purchases made.
Vanderbilt University Medical Center researchers created an EHR data mining technique to detect undiagnosed genetic diseases, according to a study published in the journal Science. Researchers applied phenotype risk scores to almost 22,000 genotyped patients and found a correlation between rare genetic variants and severe outcomes including organ transplants in 16 patients, and 18 ties between rare genetic variants and phenotypes consistent with Mendelian diseases.
Personalization made possible by mobile data capture has been a major sales driver for Starbucks over the past several years, said Chief Financial Officer Scott Maw. Customers in the Starbucks Rewards program "are growing their spending rate somewhere between mid- to high-single digits," he said.
US coffee consumption has reached its highest level in six years, with a recent National Coffee Association poll revealing that 64% of Americans aged 18 and older drank a cup of java within the past 24 hours. Gourmet coffee accounted for more than 50% of the market, said consultant Michael Edwards.
Kristina Monllos recaps the 10 best immersive brand experiences at this year's SXSW, including ABC's recreation of the living room and Lanford Lunchbox from "Roseanne," and Giant Spoon's virtual-reality experience for the movie "Ready Player One." Pandora created personal sounds for attendees, and DC Comics let visitors sit inside the Batmobile.
A minimalist approach to work can improve productivity by sharpening your focus on the task at hand, writes Laura Small. A less-is-more strategy also means clearing physical and virtual workspaces of unnecessary stuff and mentally appreciating what you have, she writes.
Michelob Ultra is rolling out a 7-ounce bottle to entice consumers who are trying to drink less on weeknights. The smaller bottle logs 40 fewer calories than the firm's standard 12-ounce offering.
Chitra Iyer explores the current state of play in business-to-business adoption of programmatic ad tech, explaining that its use is increasing because it allows for targeting at scale across multiple channels with improved data, segmenting options and predictive analytics. Programmatic has also evolved to better support account-based marketing by enabling marketers to target both individual prospects and companies, she writes.
The use of artificial intelligence to catalog and analyze first-party and third-party big data will be a business-to-business marketing game-changer, and marketers must start investing in the technology, writes Larry Myler. "Artificial Intelligence, when applied to comprehensive data, can shorten the time to business insights, and exponentially hasten the creation of business value and increased sales," he writes.
Donna Moores examines the benefits and challenges of incorporating podcasts into your marketing mix, describing the pros as a highly engaged audience, increased social engagement and a boost to search rankings. The main obstacles are resources and the ability to maintain a strict scheduling commitment, but if these are surmountable, podcasting can "develop allegiance and nurture progressive attitudes towards your company," she writes.
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