Digital marketing investment in the US and UK increased by 44% in 2017 to reach $52 billion, and worldwide spend is nearing an estimated $100 billion, according to Moore Stephens and WARC. The study states that marketing technology spend is increasing as more brands seek in-house solutions and that "this budget is coming from media spend and will have a resounding impact on the value of media-centric agencies," said Moore Stephens' Damian Ryan.
Krispy Kreme is celebrating National Coffee Day by giving away free cups of coffee of any size on Sept. 29. Dunkin' Donuts is also marking the day by offering a buy-one-get-one-free deal on its hot coffees.
To promote the new 2019 Kia Forte, the automotive brand has partnered with Red Bull to showcase the driving skills of professional racer Collete Davis. She performs stunts such as jumping the sedan over a specially made Forte drift car.
To help consumers apply for renovation project financing, JPMorgan Chase's home loan division is using new Chase Dream Boards on Pinterest. The personalized Dream Boards offer tips and visuals from Chase and HGTV stars, and data from customers' profiles allow Chase to target ads and product recommendations.
Media influencers can be grouped into eight categories: traditional media, digital-only media, trade media, bloggers, power social influencers, celebrities, content marketers from other organizations, and aggregators, writes industry expert Michael Smart. PR professionals should have specific strategies to reach each group, which can often require different tools and research, he adds.
Cleveland is celebrating the first victory for its NFL team in nearly two years, and Bud Light treated the town to free beer last Thursday after the Browns beat the New York Jets. The brand had placed beer fridges around town and promised to open them once the Browns were victorious.
Cheese tea has become a hot trend in Asian markets, but American consumers are just beginning to warm to the idea of topping iced tea with a frothy layer of cream cheese. Specialty shops in urban areas like San Francisco and Los Angeles are experimenting with variations that resonate with their local customer bases.
Europeans in their 20s and 30s are turning to app-only financial-technology firms for banking. European regulators are granting licenses to these challenger banks, while the US has yet to grant a bank charter to a fintech.
Content marketers talk about the one small change they implemented that had a positive effect on their business, including adopting a more personal tone and adding value for customers instead of promoting products or services. Other lessons include creating interactive experiences to engage more meaningfully with prospects, using influencers and employees to create and distribute content and giving people incentives to opt in.
Jason Michaels examines the findings of a recent Accenture Interactive survey about business-to-business customer experience, including a shift toward improving e-commerce and the need to provide seamless multichannel service. Half of B2B buyers start their journey on social, which means marketers must provide valuable research content, and significantly more marketers are planning to employ chatbots and virtual or augmented reality to enhance experiences, he writes.
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