Marketing
Top stories summarized by our editors
4/25/2018

Lagavulin and Johnnie Walker are headlining a five-Scotch showcase by Diageo to be held at London's Haymarket Hotel next month. The event, which marks World Whisky Day, features hand-curated whisky pairings centered on a fine dining experience hosted by Diageo's Scotch Whisky ambassador, Colin Dunn.

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Diageo, Johnnie Walker, Lagavulin
4/25/2018

Google CEO Sundar Pichai told analysts during the company's earnings call for the first quarter that "[y]ou will see search embrace some of the capabilities you find in Google Assistant and Google Home and vice versa." Trials show that retailers using Google's Search and Shopping ad platforms, which allow consumers to search and purchase via voice, mobile or desktop, experience a 30% average increase in basket value, the company reports.

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Google, Sundar Pichai
4/25/2018

Target is expanding its beauty offerings with 150 products from eight brands that are designed specifically for women with medium to dark skin tones. The move is part of a larger effort to bring in products for a more diverse customer base, Blake Newby writes.

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Glamour online
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Target
4/25/2018

Puerto Rican singer Bad Bunny is leading the Latin trap explosion, with 4 billion YouTube views last year. He debuts his music on YouTube and is "the opposite of how most artists are promoting themselves." said DJ Eddie One, a DJ on Los Angeles' Mega 96.3.

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Rolling Stone
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YouTube
4/25/2018

Samsung is promoting its virtual-reality video service with an immersive VR experience designed by Sibling Rivalry and the Museum of Modern Art's Paola Antonelli. The "&Design" experience made its first appearance at this year's Tribeca Film Festival and gives consumers "a deep experience of what makes up this creative field, and we are describing a fascinating and diverse universe, of creators, thinkers, and makers," Antonelli said.

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The Drum (Scotland)
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Samsung, Museum of Modern Art
4/25/2018

Michael Box reviews the strategies of nine business-to-business technology marketing chiefs, highlighting the importance of their storytelling approaches to convey the benefits of their products or services. Among those listed as ones to watch are GE's Linda Boff, HP's Antonio Lucio, IBM's Michelle Peluso and Cisco's Karen Walker.

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The Content Standard
4/25/2018

Four entrepreneurs discuss growing their brands via social media, including CEO Cyril Ratel on Ratel Geneve's success with Instagram influencers. Squish Marshmallows' Katherine Sprung says, "Instagram typically brings in more foot traffic into our New York City shop, and Facebook typically brings in more online orders."

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Forbes
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Facebook, Instagram
4/25/2018

Kaya Ismail reviews six blogging platforms, emphasizing WordPress' popularity and ease of use and Medium's social-media-type community. He describes Blogger's no-frills free service and why Tumblr is ideal for marketers who want to incorporate visual elements into their blogs.

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CMSWire
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Kaya Ismail, WordPress, Tumblr
4/25/2018

Almost half of marketers intend to boost their investment in digital video advertising by up to 25% in 2018, per the CMO Council and ViralGains, but the report states that marketing chiefs are not confident about how digital video ads contribute to the bottom line because of the use of poor metrics such as impressions. "[T]here's a massive gap between how video advertising success is measured and the metrics that truly move the needle for brands," ViralGains' Tod Loofbourrow said.

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The Drum (Scotland)
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CMO Council
4/25/2018

Expecting Facebook not to share personal information is like waiting for a subway train with no other passengers -- not going to happen, write Steve Bell and Allie Friedman of Eric Mower + Associates. In fact, they point out that all global companies that attract millions of users leverage the information they get from them, whether it's the products they buy, the songs they listen to or the places for which they search.

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ana.net
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Facebook, Eric Mower, Steve Bell