Gabriella Mirabelli gives an overview of how TV networks are using social media to engage with audiences, such as ABC tapping Instagram to post photos of the "Grey's Anatomy" cast and using Facebook to post videos from the show. Mine social data for insights creatives can use to post content "that will ultimately drive engagement, brand recognition, content discovery and linear ratings," she writes.
Land O'Lakes' immersive installation at SXSW, dubbed The Food Effect, showed attendees how farming is evolving with new technology and offered stories from partner Feeding America about how farmers are helping those in need. "SXSW is, in my mind, the foremost place for thought leadership in the world," Land O'Lakes CMO Tim Scott said.
Marketers can further understand the value that their products or services deliver to customers by mapping them with 30 values that people care about most, Sam Welch writes. Once you've discovered which value messaging to focus on, check what competitors are doing to make sure you're not missing additional opportunities and to ensure you deliver value messaging on the right channels for your audience, he writes.
An Instagram Story widget launched by Fastory will allow companies to integrate the social platform into their websites with ease. With the widget, marketers can sync their accounts and copy and paste an HTML code directly into their websites.
Social media platform Vero generated buzz for weeks but quickly died down, showcasing why companies shouldn't chase every fad. Ernest Barbaric of Mount Royal University says that while companies shouldn't necessarily hop on the bandwagon to sign up for every new social network, they may want to consider at least securing their username to avoid "username squatting."
Flaws in Safari and Google Chrome browsers for Mac OS were uncovered by security researchers. A Phoenhex researcher discovered the Safari flaw that allowed hackers full control of the Touch Bar during the Pwn2Own 2018 event, while a researcher from Check Point Research uncovered a Chrome vulnerability that would allow a remote user to access an administrator's account without a password.
A landing page is the often a company's first contact with a customer, and it needs to be appealing to draw in customers, Carrie Cousins writes. She provides 10 tips for improving landing pages, including setting a goal for the page, targeting it toward your key audience and using compelling copy and strong images.
This year's Bronze Anvils have 31 categories that enable you to showcase your best work. Categories include LinkedIn engagement, media relations, blog posts, feature stories and other tactics using the PESO model. Find out what to include in your one-page entry here.
Business-to-business buying is changing as digital natives now comprise half of all product researchers, per Google and Millward Brown, and 73% of millennials are part of B2B decision-making across companies, per Merit. In response to this demographic shift, marketers must focus on website and social content, encourage customers to become digital advocates, and sell their brands' efforts to do good in the world via environmental, social and philanthropic strategies, Eric Almquist writes.
NASCAR is investing in 360-degree video, voice and virtual reality to attract younger consumers to the sport, for example by enabling people to listen to podcasts or ask questions via Amazon's Alexa, or to immerse themselves in the Daytona 500 via augmented reality. "[E]merging technology is allowing fans to experience the race through a more immersive experience, so that it's almost as if they are at the race," said NASCAR's Tim Clark.