MSNBC surpassed other cable news networks in the week ending May 10, bringing in 2.44 million viewers, making it the most watched cable news network and the second-most watched network in prime time among all cable networks. The network also saw 611,000 viewers in the key news demographic of 25 to 54.
Sprint is working with an unnamed cable operator on a deployment test of small cells in cable networks as a way of expanding distribution of the base stations to firm up its 2.5 GHz wireless network, the carrier confirmed. Working with a cable company could also help Sprint support its backhaul network, Mike Dano writes.
Elizabeth Moss will star in and executive produce upcoming BBC miniseries "Fever." Annapurna TV will produce the series, which is based on Mary Beth Keane's novel and tells the story of the first known healthy carrier of typhoid fever.
Amazon has added live-TV channels to its Prime Video service in the UK for an additional fee. The channels includes Discovery and Eurosport, with the number of partners expected to grow in the future, says Managing Director Alex Green.
Facebook is trialing a product called Audience Direct that enables publishers to sell their own programmatic video inventory in direct deals. ESPN, A+E Networks, Scripps Networks Interactive and Hearst are among those testing the feature.
Twitter has unveiled Direct Message Cards, a new feature that lets advertisers begin a conversation with users via Promoted Tweets that can "include up to four fully customizable call-to-action buttons," product manager Travis Lull explained in a blog post. Patron Tequila is using the product to launch bot-driven chats with users and recommend summer cocktails based on their answers to specific questions.
AT&T CEO Randall Stephenson discussed the future of "Game of Thrones" after AT&T's proposed acquisition of Time Warner, focusing on the mobile experience. Stephenson touched on the possibility of cutting each 60-minute episode down to 20 minutes for mobile, noting that "[i]n a mobile environment, a 60-minute episode might not be the best experience."
Altice founder Patrick Drahi says that the company is focused on growing as a cable company before it moves into wireless but that it is looking at ways to enter the wireless space. Part of the company's expansion includes putting its commercial brands -- including Cablevision's Optimum -- under one name, a move that was announced this week.
Comcast Senior Executive Vice President and Chief Financial Officer Michael Cavanagh this week expressed confidence in the launch of Xfinity Mobile, saying that he is "optimistic" about the service's ability to lower churn across Comcast's businesses. "We'll do everything we can to leverage our existing business and assets, but we're going to walk before we run and learn as we go," Cavanagh said.
Sixty-two percent of media buyer executives expect to see an increase in over-the-top ad spend, per a Tru Optik survey. Three-quarters of respondents cited the ability to reach millennials as part of the primary benefit of OTT services.