Hulu is airing ads for SunTrust Bank during original series "The First" that fall in with the show's space-adventure theme. The campaign is designed to feel "like part of the overall experience," says Hulu Vice President of Integrated Marketing Nicole Sabatini.
Under UK takeover rules, a sealed-bid auction could end the bidding war between 21st Century Fox and Comcast for the takeover of Sky. The secret auction can be avoided if either company submits a "best and final" offer by Saturday.
Streaming TV providers are increasing their prices, with SlingTV, DIRECTV Now and YouTube TV raising the prices of their basic tiers by $5 a month this year. The increases come with the addition of more channels to the services and are closing the value gap for consumers between traditional TV and streaming services.
CBS All Access now allows viewers to save content for offline viewing. Subscribers to the streaming service's Commercial Free tier can download CBS original programming, reality shows and other programming for later viewing, but the feature is not available for local content or sports.
Episodic video content is emerging as a winning tactic on Instagram's IGTV, notes Justin Antony, head of emerging talent partnerships. Antony cites the success of shows such as Lilly Singh's "Spice News," which averages more than 434,000 viewers per episode.
Charter CEO Tom Rutledge shrugged off the notion that 5G could hurt the cable industry, echoing Chief Financial Officer Chris Winfrey's comments. Rutledge said cable's emerging Full Duplex DOCSIS spec will more than rival any tech advances made through 5G, offering faster speeds and cost savings.
Data collected by Comcast through its Xfinity on Campus service show that 44% of TV consumption by college students between January and June 2018 was live. The most-watched days were Sunday and Thursday, while sports was among the most-watched programming, the data show.
Hurricane Florence's path toward the East Coast has led more political campaigns and interest groups to shift their ad dollars to The Weather Channel. NCC Media found that 83 political advertisers purchased airtime this week -- compared with last week's 59 -- as more viewers are tuning in to keep up with the impending storm.