News that Lidl is opening its first US stores topped a most-clicked list this week that was dominated by grocery news. The Amazon-Whole Foods purchase was the subject of many of SmartBrief's most-viewed articles, along with stories on Nestle's potential plan to sell its US confectionery unit, Campbell Soup's new leadership staff and acquisitions talk at Hormel.
Consumers ages 13 to 25 get annoyed by interruptive ads, with 66% using ad blockers, but 80% say that digital ads are a "regular part of life," and 84% wouldn't pay to get rid of them, per Defy Media's Acumen Research and TMI Strategy. About 62% say they follow a brand on social sites such as Instagram, Twitter and Facebook.
Unilever Ventures and WPP have invested $15 million in Celtra to access the company's Creative Management Platform, extending the technology to Unilever's worldwide marketing group and third-party providers. "We believe the market is due for a creative management solution that can deliver real-time data driven creative at scale and tailored for every individual, across media channels," WPP's Martin Sorrell said.
Spike has teamed with Amazon to tout its adaptation of Stephen King's short novel "The Mist," with two humorous spots that feature a sinister-voiced Alexa. One ad shows a couple about to watch the series and asking Alexa about that night's weather forecast, to which Alexa answers in a growling tone, "there's a sudden chance of fog."
Barba, with Terri & Sandy, has launched a "Strands for Trans" campaign to eliminate discrimination against the transgender community, which has so far attracted the support of more than 60 salons and barbershops. The push includes a dedicated site, digital spots, testimonials from victims and a social push with #strandsfortrans.
Top executives at Cannes Lions discussed diversity in the industry, talking about the importance of leadership, giving women confidence and influencing partners to make diversity a priority. "We need to put pressure on agencies and vendors, but most importantly, we need to believe that it's going to help [our] business," Blackrock Chief Marketing Officer Frank Cooper said.
Social media command centers have had their heyday, due partly to the expense and complexity of making them a reality, writes Ishan Chatterjee. The future of real-time social engagement lies in empowering savvy social marketers with the autonomy and technology necessary to engage with consumers from the comfort of their own homes, he writes.
Snap's ad-tech acquisitions show that the company has learned from the mistakes and successes of its predecessors, such as Facebook, observers say, and its move now into the TV market signals that it's breaking away from Facebook's model and indicates that Snapchat's user growth may not be as important as people think. "Given all the content and original programming they're starting to produce, they're not a social network," says Essence's Jeremy Sigel.
Lego's Lars Silberbauer spoke at Cannes Lions about the brand's social strategy and why it centers around bringing people together to play and celebrating their creations. He talked about the brand's global competition for kids, First Lego League, and crowdsourcing ideas for new Lego sets.
IronSource has extended its "playable ads" to mobile, and it says the interactive spots have a 300% higher performance rate than standard video ads and an 1,100% higher rate than display ads. The format allows users to experience gameplay via the ads, select preferences within the spots and include end cards that mobile users can interact with to remain engaged.