Food industry acquisitions and executive changes were hot topics among SmartBrief's food and beverage readers this week. Tyson Foods' purchase of AdvancePierre was the most-read topic, while Unilever's acquisition of Sir Kensington's condiment line and the departure of Mondelez's chief marketing officer were also among the top 10 most-read stories.
Black Box Wines and Constellation Brands, with the help of Turn and Oracle Data Cloud, have engineered a data analytics approach that allows comparison of digital ad delivery data and purchase data on a short enough timeline to allow marketers to adjust targeting and optimize ad delivery while a campaign is still in progress.
AppNexus has unveiled a multimedia "superauctions" service that enables ads of all media types, such as video, native or display to compete for one ad slot in a single auction. The company has also released a BannerStream ad product that inserts video into display ads, which is designed to reduce loading times and improve the user experience.
Fifty-six percent of consumers hear about new TV shows via television ads, while 47% are made aware through word of mouth, with 54% of people then choosing to watch live, 38% streaming shows digitally and 31% recording them on DVR, per an Interactive Advertising Bureau study. The study found that 82% of consumers who watch subscription services are influenced by ads when making their viewing choices and that 79% of people who watch online video also making decisions based on advertising.
Despite controversy involving objectionable ad placement on its YouTube platform, Google's parent company Alphabet posted a solid 22% year-over-year gain in its first-quarter revenue and a 29% jump in profit. The results topped Wall Street forecasts, with mobile search increases cited as a driver.
Almost half of consumers who viewed influencer content visited the brand's store within four days of viewing the ad, a study from Collective Bias, Inmar and Placed.com has found. The study also revealed that a national rice brand experienced a 45% redemption rate in a promotional offer advertised using influencers, compared with its average 15% rate.
On May 18, the Federal Communications Commission will vote on whether to seek public comments regarding whether the FCC should "keep, modify, or eliminate" basic net neutrality protections. FCC Chairman Ajit Pai announced the proposal this week; it would roll back Title II regulations to a "light-touch regulatory framework."
Sixty-nine percent of US households have a TV connected to the internet via a smart TV, connected Blu-ray player or streaming device, and 76% of those homes have more than one connected device, a Liechtman Research Group study has found. The study also found that 25% of adults in homes with TVs watch content through a connected device every day.
Comcast on Thursday announced that it will be launching xFi, its cloud-powered Wi-Fi platform, in May, and testing has already begun, as seen in the company's set-top boxes, web portal and mobile apps. Platform features include the ability to easily view and change Wi-Fi settings, pause Wi-Fi access and set parental controls.
The Pennsylvania Winery Association is taking advantage of major changes in the legal availability of alcohol to build consumer awareness about wines produced in the state. "It's not just visiting wineries, but finding a way to make those wines part of your dinner, part of your shopping experience," said PWA's Jennifer Eckinger.