An eMarketer report forecasts that Snapchat will have the most US users in the coveted 12-to-17 and 18-to-24 age groups by the end of 2017 and will increase its US social-network market share to 40.8%. Instagram is predicted to see growth of 23.8% in overall US monthly users, with users under 12 growing 19% and users ages 12 to 17 growing 8.8%.
Brands took to social media to be part of America's excitement about the solar eclipse, with content like Cracker Barrel's "Bisclipse" tweet that replaced the moon with a biscuit. Denny's, Slim Jim, Door Dash and Chiquita were just a few of the other brands who tailored social content to the solar eclipse buzz.
Minneapolis-based agency Mono is repackaging negative comments about women as empowering artwork. The campaign for Women's Equality Day includes video and a matching game that can be viewed and shared on Facebook and Twitter using the hashtag #EqualEveryDay.
Those who are considering taking an activity they're passionate about and turning it into a career should think carefully before doing so, writes Carol Roth. When you turn an activity into a business, you end up spending less time doing what you love in favor of administrative tasks and you may end up enjoying the pursuit less after a while.
Current affairs have become so volatile that brands are pulling ads from mainstream news sites, with media shop sources reporting that Fox News has been specifically blacklisted by some clients. Others say that brands are banning their ads from being shown next to any political coverage.
Google more than doubled its TV ad investment in 2016's final quarter to hit $109.8 million, and other digital brands such as Amazon, Facebook and Netflix are among television's biggest advertisers, writes Jeri Smith. Television advertising spend is project to increase through 2021 and reach over $72 billion in 2017, as even the online heavyweights realize that TV is still the best channel to create mass awareness, Smith writes.
NYIAX Inc., in partnership with Nasdaq, is trying to replicate the financial sector's robust approach to fraud to solve programmatic advertising's own fraud and transparency problems. With about 40 test companies signed on for an October launch, the startup will rely on a blockchain technology-powered ad exchange that will initially only sell digital ads.
In an interview with eMarketer, David Oksman, Reebok's head of global strategic communications planning and US activation, sees great potential for advertisers when it comes to original video content on social platforms such as Facebook and Twitter. He notes the tendency of mobile-savvy, younger users to be platform-agnostic when accessing such content and says that makes longer-form original video a smart progression.
This infographic from Zefr breaks down the back-to-school content that's being viewed most on YouTube, with hacks for making the return to school easier getting 341 million views, and essentials such as clothing and tech reviews attracting 286 million views. High school kids are most likely to watch YouTube content relating to life hacks or advice, while college goers look for tech- or dorm-related content.