All Marketing & Advertising News
Top stories summarized by our editors
10/20/2017

Google parent Alphabet is betting big on Lyft with a $1 billion investment that values the ride-hailing service at $11 billion. Alphabet had earlier invested in rival Uber, but that relationship has more recently suffered from differences over developing self-driving cars.

Full Story:
Recode
More Summaries:
Google, $11 billion
10/20/2017

With $135 billion in investment this year, video is becoming the top digital format for marketers, according to research by Magisto. The reports credits the influence of social media and millennials' preference for video as driving the rise in marketing spend.

10/20/2017

Microsoft is beginning to gain some traction with brands for its HoloLens mixed-reality headset technology. Among those taking advantage of the technology so far are Scotch whisky brand Macallan, Remy Martin and Ford.

Full Story:
Digiday
More Summaries:
Remy Martin, Microsoft, Ford
10/20/2017

The 4A's is continuing its 100th anniversary celebration with a partnership with Pinterest that includes five boards on the platform that showcase creative talent in art direction, copywriting, storytelling, interactive media and innovation. Pinterest's Jason Wire said content will come from advertising talent such as J. Walter Thompson's Jessica Toye and McCann's Lizzie Wilson.

Full Story:
Adweek
More Summaries:
Pinterest, J. Walter Thompson
10/20/2017

In a blog post, Twitter admitted it needs to do more to crack down on harassment and threats on the platform. Twitter plans to publish updated rules regarding hate groups and violence by Nov. 3 and is hiring for several positions on its trust and safety teams.

Full Story:
Business Insider
More Summaries:
Twitter
10/20/2017

Google has revealed new Google Play and Google Play Console features to help developers track, improve and test apps. The company is also offering $1,000 rewards to developers who can find vulnerabilities that meet their criteria.

Full Story:
VentureBeat
More Summaries:
Google
10/20/2017

Color is a major factor startups need to consider when choosing a logo, a consideration made more complicated by the need to attract users across multiple platforms, Albert Costill writes. In this column, he describes the meanings behind various colors and how to choose shades that fit the brand and the site.

Full Story:
Business 2 Community
More Summaries:
Albert Costill
10/20/2017

PayPal's expansion strategy focusing on partnerships and acquisitions appears to be paying off with a better-than-expected year-to-year profit gain of 18% in Q3. The company now projects stronger earnings through the remainder of the year, particularly in the mobile sector.

More Summaries:
PayPal
10/20/2017

The Instant Games that users play on Facebook Messenger may soon be monetized. The social network is letting a select group of developers experiment using interstitial and rewarded video ads.

Full Story:
VentureBeat
More Summaries:
Facebook, social network
10/20/2017

The impact of wildfires on California wineries was at the front of food and beverage readers' minds this week. The news nabbed two of this week's top 10 most-read spots, followed by news of Nestle opening a dedicated Amazon facility, Conagra's new products strategy and Culver's recent cash infusion.

More Summaries:
ConAgra, Nestle, Culver, Culver, Amazon