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4/25/2018

Lagavulin and Johnnie Walker are headlining a five-Scotch showcase by Diageo to be held at London's Haymarket Hotel next month. The event, which marks World Whisky Day, features hand-curated whisky pairings centered on a fine dining experience hosted by Diageo's Scotch Whisky ambassador, Colin Dunn.

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Diageo, Johnnie Walker, Lagavulin
4/25/2018

Sales from mobile travel apps will reach $100 billion by 2020, driven largely by more capable smartphones and simpler apps and websites, eMarketer predicts. Marketers should note that much of this gain is expected to come from users outside the US, where mobile travel options enjoy greater popularity.

4/25/2018

Verizon's monthly subscriber base grew more than expected in Q1 due to an increase in smartwatches and other wearables. Phone subscriber numbers fell slightly.

4/25/2018

Sources report Wieden+Kennedy has won lead creative duties for Nike's Converse after a review, replacing incumbent Anomaly. Nike invested $2.6 million in advertising for Converse in the US last year, per Kantar Media.

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Nike, Converse, Kantar Media, Kennedy, Wieden
4/25/2018

Google CEO Sundar Pichai told analysts during the company's earnings call for the first quarter that "[y]ou will see search embrace some of the capabilities you find in Google Assistant and Google Home and vice versa." Trials show that retailers using Google's Search and Shopping ad platforms, which allow consumers to search and purchase via voice, mobile or desktop, experience a 30% average increase in basket value, the company reports.

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Google, Sundar Pichai
4/25/2018

Only 12% of Americans do not have a Facebook account, according to a recent survey from The Associated Press-NORC Center for Public Affairs Research. Of those who do use Facebook, most use it several times a day.

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The Associated Press
4/25/2018

White Castle has partnered with Gilmarie Villanueva, a singer and songwriter from Puerto Rico, in a national push. The burger chain co-commissioned her new song and will feature Villanueva and her family in several TV and radio spots touting discount combos and the limited return of the chain's ghost pepper cheese.

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Marketing Dive
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White Castle
4/25/2018

Ritz-Carlton, Pampers and Olay are among the brands whose paid influencers have the most fake followers, according to a report from Points North Group. Approximately 78% of the followers of Ritz-Carlton's influencer accounts were fake, putting that brand at the top of the list.

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Ad Age
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Olay, Points North Group
4/25/2018

Target is expanding its beauty offerings with 150 products from eight brands that are designed specifically for women with medium to dark skin tones. The move is part of a larger effort to bring in products for a more diverse customer base, Blake Newby writes.

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Glamour online
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Target
4/25/2018

Puerto Rican singer Bad Bunny is leading the Latin trap explosion, with 4 billion YouTube views last year. He debuts his music on YouTube and is "the opposite of how most artists are promoting themselves." said DJ Eddie One, a DJ on Los Angeles' Mega 96.3.

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Rolling Stone
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YouTube