Luxury brand Tiffany saw increased sales after introducing a wave of new campaigns targeting millennial trends, such as social media posts featuring young influencers and celebrities. The company's "Believe in Love" campaign presented interracial and same-sex couples to reflect that the brand embraces the modern definition of romance and diversity.
Readability is key to website conversions for audiences over the age of 50, Brian Greenberg writes. He offers five tips for marketing to this audience, including removing distractions, increasing font size and adding step-by-step instructions and arrows.
Getting fans to engage with a brand's social media accounts can be a challenge, so entrepreneur Aj Agrawal outlines eight ways to boost the customer experience. Among his suggestions: constantly create and post relevant content, use bold design and be yourself.
Melania Trump wore a jacket that read "I really don't care, do u?" while departing on a trip to a Texas shelter housing migrant children, and images of the first lady in the jacket immediately went viral on social. President Donald Trump tweeted that the coat was a statement about fake news, but many social users expressed outrage, and one person created a site called ireallydocare.com to raise donations for immigrants.
Mars announced at Cannes Lions that it has signed up to the UN Development Programme's "The Lion's Share" fund and will be donating a percentage of its advertising budget to animal welfare and conservation initiatives. "We urge other companies and brands to join us in The Lion's Share to help build a movement to tackle these critical issues," Mars' Andrew Clarke said.
Consultancy firms including Deloitte, Accenture and PwC have been out in force at Cannes Lions to pitch their advertising units to brands, but agency executives seemed unconcerned, Alison Weissbrot writes. Wavemaker's Amanda Richman says, "[J]ust being here doesn't make you creative," adding, "we welcome competition."
Blockchain consortium AdLedger announced its first eight board members at Cannes Lions, including executives from Omnicom Media Group, Salon, IBM, Reprise Media, CoinDesk and Meredith Corp. The group's aim is to progress the use of blockchain technology to build standards for a more transparent digital media ecosystem, which could place it in competition with the Interactive Advertising Bureau, which also created a blockchain task group.
Be sure you can display the skills you listed on your job application, and never say anything negative about a previous employer, human resources manager Steve Pritchard says. Show that you have come prepared with examples if asked about your successes and failures, and take the opportunity to comment if asked whether you have anything to add at the end of the interview, professional coach Keith Sbiral says.
Ad blocking on mobile devices continues to gain ground among users and is proving costly to advertisers. That's per an AudienceProject report, which found sharply increased use of blockers in the UK, Germany and the US, where 5% of mobile sessions were blocked, up from 2% two years ago.
Wondery is the first podcast company to adopt the Interactive Advertising Bureau's podcast measurement standards, and the company hopes the move will encourage the industry to move toward a uniform audience measurement, writes Alissa Fleck. AdvertiseCast's Trevr Smithlin says bigger brands are flocking to podcast advertising because they've witnessed the "amazing results" experienced by smaller brands that have tested the waters.