In addition to adding more controls for advertisers, Google is using machine learning to flag objectionable videos and immediately turn off ads. The company is also allowing third parties such as Integral Ad Science and comScore to monitor YouTube ads for brand safety.
7-Eleven has partnered with "Deadpool 2" to offer fans an augmented reality experience via its app during which the superhero joins them in a quest to unlock rewards in stores. "Our collaboration includes exclusive products and an amazing in-store augmented reality experience that is among the first of its kind at any retailer," said 7-Eleven's Sean Thompson.
Facebook's "buy" button is being expanded from its trial stage to more retailers on Shopify's platform. The move comes on the heels of a similar feature by Pinterest. In Facebook's case, the button appears in Facebook page posts and promoted posts from Shopify retailers.
Apple expects that initial weekend sales of its iPhone 6S and 6S Plus will outpace Wall Street's modest expectations, noting that weekend online preorders were "very strong" and on pace to exceed last year's total of 10 million units. The devices were available for preorder in China, contributing to the initial weekend totals.
An on-demand delivery service using crowdsourced drivers is reportedly being studied at Amazon. Drivers would be recruited and paid to drop off packages while they're en route to other destinations, thus reducing Amazon's reliance on shipping services.
Paris-based luxury conglomerate LVMH Moët Hennessy Louis Vuitton has hired Apple executive Ian Rogers as its new chief digital officer. Rogers' unusual career path includes an early gig teaching the Beastie Boys about the Internet and a later stint as CEO of a firm that helped high-profile musicians sell their work online. Many luxury brands have held back on e-commerce, and about 40% still don't sell online at all, according to Bain & Co.
Chipotle rolled out its new cheesy dip with a "Queso Cup" Instagram campaign that included a story comprising 100 pieces of creative, which prompted users to click through and direct-message emojis for a chance to win a year's supply of queso. The brand reported that the story campaign achieved between a 70% and 75% completion rate.
Amazon and other companies likely will be able to begin limited package delivery via drones in the US in the coming months, federal officials said. Other countries, including Britain, Australia and Singapore, have taken the lead on drone delivery, while the US has held back over concerns about privacy, security and safety.
Google researchers have filed a patent for a pair of glasses using piezoelectric material and a magnetorheological fluid that tighten and loosen automatically. The idea is to adjust to a wearer's activity level so the glasses, which would link with a wristband or smartphone, adjust their tension to stay on the user's face.
Home Depot is interested in bringing Apple Pay to its stores, and if a deal comes to fruition, it would become the largest retailer thus far to accept Apple's mobile-payment system. The chain, which already takes PayPal, says some of its stores already can accept Apple Pay because their checkout terminals are equipped with near-field communication readers.