Highly visual and used by scores of millions worldwide, Pinterest is a star player in social media marketing by the hotel industry. "It's a two-way dialogue -- the brand and consumer are connecting more than they have before," social media professional Rachael Samuels said.
Red Roof is wooing franchisees as well as customers with budget pricing as it rolls out its Red Collection soft brand, which it characterizes as upper midscale. The first of the new line, the St. Clair in Chicago, underwent a multimillion-dollar renovation and is set to open Oct. 1.
Beer for breakfast and taps in each of its 32 rooms distinguish the new DogHouse hotel, attached to the US headquarters of Scotland-based BrewDog brewery in suburban Columbus, Ohio. BrewDog co-founders James Watt and Martin Dickie claim theirs as the world's first brewery-hotel.
Massages, classes, therapy sessions, bedtime reading materials and intimate dining are among ingredients of a Happiness in the City Package being offered through 2018 by the St. James's Hotel and Club in London. The luxury property has teamed with an elite massage service and the School of Life to provide what it markets as a respite from the hubbub of the city.
The luxury sector can take a lesson from lifestyle hotels that have attracted guests by offering unique experiences. "The new luxury hotel is defined by the offering of high-quality, one-of-a-kind hotel experiences, which focus on what is important to the guest whilst forgoing the superfluous," said Guy Cooke of WATG Strategy.
The Gant in Aspen, Colo., strikes a balance between condo residence and hotel. "So in a hotel, [if] you've got 100 rooms, you've got 100 rooms, but here we have 100 rooms except for those that the owners are in, so then your [availability] goes down because those units aren't available," said Donnie Lee, general manager.
The massive TSX Broadway project in New York will create a 46-story tower to include a 669-key luxury hotel. "The future of Times Square will be shaped by its ability to maintain a lasting tradition of innovation and creativity," L&L Holding Co. Chairman and CEO David Levinson said.
The Line Hotel in downtown Austin, Texas, has scheduled an October opening for Dean's One Trick Pony, a casual burger restaurant and bar named for the manager of a hotel nightclub that occupied the site in the 1960s. The Line's flagship restaurant, Arlo Grey, debuted in June, and a rooftop eatery, P6, is set to open next year.
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