Two new mobile apps from Facebook open vast opportunities for hotel marketing. Facebook Events and Facebook Recommendations allow wide dissemination of hotel offerings, as well as interaction with current and potential guests.
Four Seasons Hotel New York General Manager Mehdi Eftekari says the most popular treatments at the hotel's L. Raphael Beauty Spa are its Four Hands massage and its Perfection anti-aging facial with vitamins and antioxidants. The 3,800-square-foot spa features 10 treatment rooms, a hair salon, nail stations and men's and women's locker rooms equipped with saunas.
The Spa & Health Club at The Landmark London will reopen May 1 following a six-week renovation that redesigned and reconfigured the spa's four treatment rooms, reception area and changing rooms. The spa features a chlorine-free indoor swimming pool, steam rooms and a sanarium.
Urban Decay has introduced two new skin care lines: Rehab Makeup Prep, featuring products that cleanse, exfoliate and moisturize, and Meltdown Makeup Remover, which gently removes even long-lasting cosmetics. Writer Ayesha Muttucumaru is especially impressed with the Lip Oil Stick, designed to remove long-lasting lip color, calling it a "genius idea."
In response to the sensibilities of millennial travelers, brands such as Tru by Hilton and Moxy by Marriott are creating smaller rooms with efficient design elements in urban environments. "Small guestrooms offer opportunities to accommodate more travelers, the ability to build on what would typically be considered too small of a lot, more space for experiential common areas, restaurants and bars, and the power to still command higher urban average daily rates," writes Harry Wheeler.
Increasingly, hotels are using mobile devices and apps to improve the guest experience, automating services such as ordering food or transportation. Hotels are increasing investments in technology to roll out digital tools that can serve guests 24 hours a day.
A $12 million project in Lincoln, Neb., will redevelop a hotel and the Commercial Club building, creating a new boutique hotel, office space and restaurants. The hotel will be named for local artist Ken Kindler.
A 218-key Marriott Hotel project has broken ground in Odessa, Texas, the result of a public-private partnership and more than two years of planning.
The Alila Fort Bishangarh hotel is on track to open this summer. It took almost 10 years to convert the 230-year-old Fort Bishangarh in northern India.
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