Top 10: General Mills’ growth strategy, Frito-Lay’s new chips, Crack Shack’s expansion

General Mills’ plan to divest 5% of its portfolio was the most-read story among SmartBrief’s food and beverage readers this week. The company is looking at a multipronged strategy to boost growth, including releasing new products, updating pricing and divesting weaker business units. CPG readers were also interested in Frito-Lay’s unveiling of eight new Lay’s flavors, including New England Lobster Roll, Chesapeake Crab Bay Spice and Deep Dish Pizza.

An analysis from financial services firm Square naming Unicorn as the trendiest ice cream flavor also caught readers’ attention. Sales of the flavor were up 191% during the first six months of 2018.

On the restaurant side, news of Crack Shack’s expansion plans proved popular with readers. The San Diego-based brand will continue growing with a new Northern California restaurant and its first out-of-state eatery next year. Restaurant readers were also interested in the news that McDonald’s and Starbucks plan to collaborate on a recyclable, compostable cup project. The initiative will offer grants and help to startups working toward the goal.

Read the entire Top 10 list:

  1. General Mills aims to divest about 5% of its portfolio

  2. Frito-Lay unveils 8 new Lay's flavors

  3. Analysis: Unicorn is the US' trendiest ice cream flavor

  4. Crack Shack expansion plans will bring the chain beyond Calif.

  5. General Mills rolls out over a dozen new products

  6. McDonald's, Starbucks collaborate on recyclable cup project

  7. Campbell Soup hires new CMO for Meals and Beverages unit

  8. Ferrero to bolster newly acquired brands

  9. Rouses' CEO talks growth, local connections

  10. Call button boosts sales at Chick-fil-A

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