Consumer Insights: SmartBrief Originals
How personalized marketing and owned media can capture consumers' attention
How personalized marketing and owned media can capture consumers' attention

Using personalized marketing campaigns and owned media can make messaging more effective and reach a greater number of consumers, said panelists at the recent GMA Leadership Forum.

3 ways digitization is changing the future of grocery retail
3 ways digitization is changing the future of grocery retail

As consumers increase their use of digital devices while shopping, grocers and CPG brands must evolve to stay relevant. Speakers at the recent GMA Leadership Forum shed light on how these firms can optimize their use of digital platforms.

premium food
premium food

As consumers continue to create market opportunities for specialty food and beverage products viewed as higher quality, we are often asked "Who is the premium consumer?”

Not that long ago, “eating in” could only mean one of two things: buying groceries and cooking from scratch or ordering delivery or take out from a restaurant. Today “foodservice at home” means much more.

In-store restaurant, grocerant
In-store restaurant, grocerant

Concentrating on upping fresh perimeter experiences, food retailers have been savvy to the fresh trend for some time, and a small number, have even emerged as talented grocerant operators.

When is a craft beverage no longer considered "craft?"
When is a craft beverage no longer considered "craft?"

As craft beverages proliferate, many in the industry are wondering what qualifies a drink as "craft"

What's behind the tea movement?
What's behind the tea movement?

Tea is growing in popularity as new varieties and brands come onto the market. Could it overtake coffee as the drink of the moment?

Healthcare foodservice
Healthcare foodservice

Over the next year, consumer spending in healthcare foodservice is expected to grow 2.1%, a slightly stronger growth figure than that of the foodservice industry overall.

snacks
snacks

As an anchor point to innovate around, our increasing propensity to snack throughout the day presents multiple opportunities for food and beverage companies in terms of meeting the needs of new, flexible eating styles.

Looking ahead, for both natural and organic products, consumer culture sees nature, rather than science, as the route to a better world, particularly in food.