Consumer Insights: SmartBrief Originals
plant-based foods
plant-based foods

Americans are changing the way they eat, with plant-based foods taking center stage (or plate, rather).

Achieving the next level of loyalty in food
Achieving the next level of loyalty in food

As the consumer landscape continues to shift and evolve, how will food retailers and restaurants move into the next generation of loyalty?

No matter how difficult it is to achieve such a meal, consumers still place a big emphasis on dinner.

How restaurants and food brands can win over Gen Z
How restaurants and food brands can win over Gen Z

Gen Z diners seek healthy food, restaurant promotions

meat burger
meat burger

Plant-based products and diets have been center stage as of late, making it easy to overlook that many consumers are still very interested in actual meat and poultry.

While meal kit delivery companies have certainly captured the imaginations of investors and the media, consumers are a different story.

persimmon
persimmon

Every year the team at Datassential comes together to develop our list of the flavors and ingredients that should be on the food industry’s radar in the years ahead.

Bringing customer communication into the digital age
Bringing customer communication into the digital age

From chatbots to voice technology, read about how food and beverage brands are adapting their communication strategies for today's digital consumers.

Looking back on 2017: The culture of food and beverage
Looking back on 2017: The culture of food and beverage

Looking back on yet another year of dynamic change in the food and beverage industry, one constant we see is that consumers are still the major disruptive force.

As with many consumer-driven mega-trends that have achieved mainstream stature following years of lurking on the fringes of culture, consumer involvement with all things “sustainable” is now at an all-time high.