As consumers increase their use of digital devices while shopping, grocers and CPG brands must evolve to stay relevant. Speakers at the recent GMA Leadership Forum shed light on how these firms can optimize their use of digital platforms.
Not that long ago, “eating in” could only mean one of two things: buying groceries and cooking from scratch or ordering delivery or take out from a restaurant. Today “foodservice at home” means much more.
As an anchor point to innovate around, our increasing propensity to snack throughout the day presents multiple opportunities for food and beverage companies in terms of meeting the needs of new, flexible eating styles.