CPG: SmartBrief Originals
Incorporating big data into the beverage business
Incorporating big data into the beverage business

Big data and analytics have become an integral part of the beverage business. How are retailers, restaurants and CPGs collecting and using consumer data to track beverage trends?

Chobani, siggi’s take their branding beyond yogurt
Chobani, siggi’s take their branding beyond yogurt

Chobani and siggi's have built their success on more than just the yogurt they sell. Read more about how.

How CPG brands can thrive with e-commerce
How CPG brands can thrive with e-commerce

Whether a consumer packaged goods company is just getting started or it already has a strong brick-and-mortar following, it’s a good idea to establish an online presence.

How to share your animal welfare information with consumers
How to share your animal welfare information with consumers

Food and beverage brands can use this advice to provide consumers with the information they want regarding humane treatment of animals.

Social missions help food, beverage brands boost loyalty
Social missions help food, beverage brands boost loyalty

Food and beverage brands can appeal to more customers by establishing social missions for their brands.

Premium yogurts drive category growth as mainstream sales decline
Sponsored Content
Premium yogurts drive category growth as mainstream sales decline

The yogurt category is shifting as mainstream brands lose sales to premium brands. Colorado-based noosa yoghurt is leading the pack with its rich texture and gourmet flavors that tap into consumer demand for an indulgent yogurt that feels like a treat.

Protein, pulses and sugar-free beverages were top trends at Expo East
Sponsored Content
Protein, pulses and sugar-free beverages were top trends at Expo East

Health and nutrition trends are top drivers of product development in the food, beverage and consumer packaged goods industry, and a number of new and growing trends were on display at the 31st annual Natural Products Expo East.

How KIND is redefining healthy
How KIND is redefining healthy

Snack brand KIND has gained fans with its nut bars and other snacks, and made headlines when its petition prompted the FDA to review its definition of the term "healthy." The company's Stephanie Perruzza discusses what healthy means at KIND.

Incubators give food startups space to grow
Incubators give food startups space to grow

Brooklyn FoodWorks and other culinary incubators nurture foodie startups

Idahoan Foods CEO on the challenges of innovating in a classic category
Sponsored Content
Idahoan Foods CEO on the challenges of innovating in a classic category

The mashed potato category has remained largely unchanged for the last 50 years, but category leader Idahoan Foods is hoping to spark new interest in the segment with a mashed potato product designed to appeal to today's consumer.