Brands & Campaigns: SmartBrief Originals
Analytics
Analytics

Companies that ignore or do not measure analytics are quite literally throwing away valuable information that could help them become more successful.

Influencer collaboration
Influencer collaboration

Take influencer marketing up a notch by co-creating products.

Quaker Oats
Quaker Oats

Data is no longer just the thing that gets measured at the end of a campaign. It is redefining creative.

Typing on laptop
Typing on laptop

New research by SmartBrief and the Content Marketing Institute finds that business leaders search for content that speaks to specific needs and pain points, educates and makes their search for product specs easily accessible.

Woman smelling flower
Woman smelling flower

"Scent marketing" can send a signal to consumers about what they may like to consume or experience.

Diff Eyewear's Instagram
Diff Eyewear's Instagram

Brands can succeed in influencer marketing if they keep these tips in mind.

Nike shoes
Nike shoes

There is so much conversation today about "brands" and "branding," but the fundamentals are often neglected.

Trust
Trust

To say consumers don’t have a lot of faith in brands or their messages right now is an understatement.

Made in the USA
Made in the USA

As the world’s largest market, China offers U.S. retailers lucrative opportunities to reach consumers who desire – and increasingly buy – products that are ‘Made in the USA’ through cross-border e-commerce.

Twitter screenshot
Twitter screenshot

How a small business managed a Twitter firestorm after one of its Facebook ads inadvertently landed on a controversial site.