As the world’s largest market, China offers U.S. retailers lucrative opportunities to reach consumers who desire – and increasingly buy – products that are ‘Made in the USA’ through cross-border e-commerce.
Account managers have become nothing more than client “butlers” waiting for the next request, the next SOW change, the next task order and watched their role become little more than saying, “Yeah, we can do that for you.”
The J.M. Smucker Company had an issue with staying unified and engaging with online consumers. When Ray Hancart was brought on as social media manager, he discovered two problems keeping his team up at night.