Brands & Campaigns: SmartBrief Originals
Trust
Trust

To say consumers don’t have a lot of faith in brands or their messages right now is an understatement.

Made in the USA
Made in the USA

As the world’s largest market, China offers U.S. retailers lucrative opportunities to reach consumers who desire – and increasingly buy – products that are ‘Made in the USA’ through cross-border e-commerce.

Twitter screenshot
Twitter screenshot

How a small business managed a Twitter firestorm after one of its Facebook ads inadvertently landed on a controversial site.

Food photography
Food photography

If influencer marketing isn’t a part of your strategy yet, maybe it should be.

BJ's Restaurants
BJ's Restaurants

In late 2015, BJ’s Restaurants approached Dynamit with a problem all-too-common for the industry: The company’s website had become disconnected from the BJ’s brand.

Tattoos
Tattoos

Rebranding a company actually requires re-thinking your operations, product offering, and human resource excellence first.

CVS Health
CVS Health

When a brand loses integrity, its meaning and value to consumers is diminished.

Northwestern Mutual's "The Talk"
Northwestern Mutual's "The Talk"

Northwestern Mutual tries to get people more comfortable with discussing money.

Frog in water
Frog in water

Account managers have become nothing more than client “butlers” waiting for the next request, the next SOW change, the next task order and watched their role become little more than saying, “Yeah, we can do that for you.”

J.M. Smucker Co. brands
J.M. Smucker Co. brands

The J.M. Smucker Company had an issue with staying unified and engaging with online consumers. When Ray Hancart was brought on as social media manager, he discovered two problems keeping his team up at night.