The growing prominence of digital influencers in social media marketing has left some worrying: are agencies getting cut out of the influencer marketing boom?
2017 may be the year we see a shift from big theatrical releases to OTT productions.
Breaking SEO rules could put your page rank in jeopardy
Loyalty marketing needs in-depth read-outs, consistent and meticulous attention to the small minutiae of customer interactions across complicated channels.
As more and more consumer activity moves to social media, it’s clear that social media IDs should be linked to the CRM for a truly complete customer view.
What if we know too much about who our target audience is—and not enough about who they are not?
The right automation tools can help customer service agents provide a highly customized and efficient solution while meeting expectations in an increasingly personalized world.
How to gain insights from data and launch a career in data measurement.
We need to demand clarity from companies and government to instill simplicity in our daily lives.
Too often in marketing, customer acquisition cost is overlooked, misunderstood and sometimes, purposely ignored.