SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.
Personalization critical to driving customer loyalty

Customer demand for personalized content and products is growing exponentially with each generation, and thus it’s critical for marketers that personalized content is integrated into loyalty programs.

Shoppers at a supermarket

Here are a few of the major changes affecting the grocery industry, and some thoughts on how food marketers can respond to these changes.

CMS

Content is now critical for associations as they aim to capture the attention of busy professionals and keep them engaged and informed.

Smartphone

A study from Mediakix shows that we’re probably spending more time on social media than we think.

Chess game

It's no longer possible to not offend anyone.

Twitter screenshot

How a small business managed a Twitter firestorm after one of its Facebook ads inadvertently landed on a controversial site.

E-commerce

Most primary points of failure in B2B e-commerce can be avoided if they are recognized early enough.

Mountaineer

Focus on outcomes, not activity, to achieve results from your marketing strategy.

Discover the eight true factors of influence that brands should consider before working with an influencer:

Idaho Potato Commission ad

Some of the most successful internet brands still spend the bulk of their ad budget on television.

Marketing robots

Imagine a perfect tandem: machines delivering huge amounts of organized data to a human, who caps it off with creative insight to craft the perfect marketing campaign.

Social media

The old adage that old media is dead or dying is completely false thanks in large part, ironically, to its phenomenal success on social media.

Smartphone photo

Here are 3 reasons why visuals—videos, images, VR and the like—will be the predominant form of content we interact with in the next decade.

Blockchain technology, which enables bitcoin, could help restore consumer trust in brands.

Blockchain technology will enable customers to verify your value proposition in entirely new ways.

Marketing Data Ecosystem

The complexity of today’s marketing landscape has grown exponentially in recent years, and marketers need the right ammunition to approach each marketing decision intelligently.