Target executive Stephanie Lundquist and her team were able to gather honest feedback from customers during immersion trips. The retailer used the data to launch its Good and Gather brand and improve its grocery supply chain.
Companies are starting to take notice on the wellbeing of business travelers by making sure travel accommodations have adequate exercise facilities, healthy food nearby and that flight itineraries are not extremely stressful. "The business travel industry is taking baby steps to incorporate more wellness, but there is a ton of room left for growth," Sahara Rose De Vore, the founder of the Travel Coach Network, said.
Amy Gesenhues breaks down the content rules for Facebook, Instagram, YouTube, Google, LinkedIn, Pinterest, Reddit, Snapchat and Twitter to help time-pressed marketers ensure their work meets the required standards and avoid possible rejection. For example, marketers need prior approval for ads related to political or social issues on Facebook, need to avoid alcohol, politics and health care on Google, and refrain from sensitive and financial content and the use of live animals on Pinterest.
Nike continues to be athlete-focused, whether it's in its designs or standing up for its athletes against criticism, says CEO Mark Parker. "It's important for me personally, but also for the company, to stand for some values," he says.
Make the most of meetings by offering your expert knowledge, asking good questions and seeing yourself as a peer to higher-ups, writes Joel Garfinkle. "There's a reason you've been included, so own it and resist the urge to defer to others' voices," he writes.
For Facebook Pages, marketers will soon be able to rehearse Facebook Live content, trim the videos, specify beginning and ending times and expand broadcast time from four to eight hours, and they can also schedule Watch Parties, enable viewers to interact and access new viewer tracking-related analytics. Facebook is also updating its Creator Studio with advanced viewership analytics, distribution metrics and support for a variety of languages, and enabled scheduling for Instagram's IGTV content for up to six months.
US banks including JPMorgan Chase and Wells Fargo are scaling back forecasts of profits linked to interest rates in response to expectations that the Federal Reserve will continue decreasing rates. Lower rates would hurt bank profits overall, forcing mergers, Moody's says.
The Federal Reserve is expected to make its second rate cut since the 2008 recession in an effort to calm uneasiness about the global economy and declining employment rates. President Donald Trump is calling for more than a moderate rate cut saying other countries have much higher interest rates.
This article builds on Peter Drucker's five questions for self-evaluation with five additional questions intended to explore learning, change and impact on others. "If you frame your career as an adventure to places unknown, instead of the increasingly irrelevant ladder to climb and prepare yourself accordingly, it will be a grand adventure," Art Petty writes.
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