Companies such as Vistaprint and Gap have been making masks during the pandemic to offset losses elsewhere or to use idle materials, but that business won't last forever. Besides that, it's unclear how profitable masks are for many companies, although some brands see them as "the new customer acquisition tool, essentially a lower-priced entry-level item to attract people to the brand," writes Adam Bluestein.
The late Supreme Court Justice Ruth Bader Ginsburg spent decades balancing work and family. "Each part of my life provided respite from the other and gave me a sense of proportion that classmates trained only on law studies lacked," she wrote in 2016.
HR leaders are reimagining what the office of the future might look like, including reworking floor plans, repurposing extra office space for day care or learning and adopting hybrid models to facilitate both remote and in-person working. Cushman and Wakefield is creating the "the 6-foot office," and Nationwide is closing five main offices while focusing on four hubs for hybrid working.
Make sure sales content is based on customers' needs and follow up even when customers don't immediately reply in order to improve the results of your sales campaigns. Focus on metrics such as booked sales meetings and marketing qualified leads instead of email open and reply rates, writes Jacob Turner.
Concentrating on fewer -- but more profitable -- clients can propel businesses through the coronavirus crisis, says Martin Jacobs, a tech industry leader. Jacobs offers client-focused principles to achieve this, such as scaling service output based on the value of a customer's return.
Private companies that prioritize low output of greenhouse gases -- such as Epic Games and Rivian, which are valued at more than $1 billion -- have higher valuations than those with high fossil fuel use, per a Crunchbase analysis. Investors are directing funding to startups with a sustainability focus, such as Beyond Meat, the analysis finds.
Entrepreneurs who succeed despite a difficult economy balance preparation with authenticity and focused work with a broader view, along with a growth mindset that embraces discipline and saying no to the wrong opportunities, writes Kind Snacks founder Daniel Lubetzky. "[R]eal and lasting success requires a combination of both tireless drive and the creativity, ingenuity, and nimbleness to do things differently," he writes.
The Collective Future Fund and Black Girls Code were among the organizations that received grants when MacKenzie Scott distributed $1.7 billion in unrestricted funding earlier this year. In this interview, Aleyamma Mathew of the Collective Future Fund and Kimberly Bryant of Black Girls Code share how the funding has been transformational for their organizations, which are focused on helping women and girls.
Why it matters: The ability to forecast hurricanes has saved countless lives during the last century or so. Some droughts develop over the ocean before heading ashore and scientists have devised a way to forecast when and where that landfall will occur. Droughts wreak all kinds of havoc, from devastating crops to helping turn natural areas into wildfire tinder boxes, so knowing when and where a drought will hit could help preparedness efforts and guide distribution plans for water supplies.
Why it matters: My puppy Tater Tot isn't talented enough to offer any home tours, but that doesn't mean he can't model the Halloween costume my kids couldn't resist buying for him. He looks less than thrilled ... almost like he is worried someone is gonna eat him!
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