Target executive Stephanie Lundquist and her team were able to gather honest feedback from customers during immersion trips. The retailer used the data to launch its Good and Gather brand and improve its grocery supply chain.
Companies are starting to take notice on the wellbeing of business travelers by making sure travel accommodations have adequate exercise facilities, healthy food nearby and that flight itineraries are not extremely stressful. "The business travel industry is taking baby steps to incorporate more wellness, but there is a ton of room left for growth," Sahara Rose De Vore, the founder of the Travel Coach Network, said.
Amy Gesenhues breaks down the content rules for Facebook, Instagram, YouTube, Google, LinkedIn, Pinterest, Reddit, Snapchat and Twitter to help time-pressed marketers ensure their work meets the required standards and avoid possible rejection. For example, marketers need prior approval for ads related to political or social issues on Facebook, need to avoid alcohol, politics and health care on Google, and refrain from sensitive and financial content and the use of live animals on Pinterest.
For Facebook Pages, marketers will soon be able to rehearse Facebook Live content, trim the videos, specify beginning and ending times and expand broadcast time from four to eight hours, and they can also schedule Watch Parties, enable viewers to interact and access new viewer tracking-related analytics. Facebook is also updating its Creator Studio with advanced viewership analytics, distribution metrics and support for a variety of languages, and enabled scheduling for Instagram's IGTV content for up to six months.
Venture capitalists have put money into the startup company Incredible Health, created to connect nurses with health system jobs, to allow it to expand nationwide from California. There is no cost to job-seeking nurses, who are matched to health systems in a process aimed at providing a 30-day hiring window.
Managers should regularly conduct reviews with their sales teams, but reviews can quickly become a waste of time if they occur too often or are used as a way to micromanage every aspect of the sales process, writes David Brock. "When we change our perspective to a coaching and process focus, we have to conduct fewer reviews and have a greater impact in those we do conduct," Brock writes.
Online storefronts can be a great place for potential buyers to conduct product research as well as a resource for business-to-business sellers to use when assisting customers, writes Corbin Murakami. For instance, sales representatives can use insights from previous purchases to check in with customers and recommend new products.
Hobbies can relieve burnout -- which many full-time workers experience -- and provide new sources of inspiration. Entrepreneur Aytekin Tank suggests rediscovering a hobby you enjoyed in childhood or cross-training your brain with an activity that is completely different from your work.
When leaders show teams how to ditch stress, employees can build better relationships within the company and with customers, suppliers and other contacts. Nadine Greiner of On Target Solutions gives three tips to learn about and implement stress reduction.
Motivating employees' best work requires a personal connection, so leaders need to know how each person operates, writes Mary Juetten, founder and CEO of Traklight. "[M]ost leaders have come to see the wisdom of the principle of offering praise in public and reproach in private," she notes.
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