Michelle Spohnholz, vice president of marketing, notes that Newk's Eatery focuses on being "a convenient part of our guests' lifestyle." Spohnholz's advice for effective marketing includes prioritizing collaboration, being a champion for consumers and implementing structured processes.
This slide show shares trends for appetizers, sides and small plates, which have become more popular with consumers in the past two years. Sixty percent of diners want the flexibility to choose sides with their entrees, and 45% say they eat appetizers by themselves.
The Community Food Sharing Association is receiving a $5,000 donation from nine Tim Hortons franchisees in the St. John's area of Canada. "It's a time of the year when everyone is in such a need -- to help, it just seems right," said Gary Burt, who co-owns a franchise location with his wife, Beverly.
Three separate cases are asking the California Supreme Court to clarify conflicting decisions regarding the scope of the three-part test used to classify independent contractors and employees. "Some courts have made clear the ABC test is only for independent contractor analysis but other courts have what appears to be a different view," said Michael Lotito of Littler Mendelson.
The Securities and Exchange Commission has denied the New York Stock Exchange's request to let companies conduct a direct listing while raising capital. The exchange says it "will continue to work with the SEC on this initiative."
With a focus on creating memorable experiences, Ross Franklin, founder and CEO of Pure Green, has grown his business from a location in New York City into a franchise. Splitting the retail and wholesale divisions was a big turning point for the company, says Franklin, noting that the business has been able to attract sports teams as clients.
Surrounded by innovation at his day job in a tech incubator, Aubrey Lenyard found an outlet in barbecue sauce, opening AubSauce in January 2019. "I think I was bitten a little bit by that [innovation] bug, wanting to do something, and the sauce was really just an outlet for that."
A panel of experts from the Forbes Finance Council explain how small-business owners can stay competitive in the age of online retail. Matt Scott of 7xcapital recommends targeting local customers with social video and SMS campaigns, while Jared Weitz of United Capital Source stresses the importance of providing a unique experience.
Companies that have built solid business credit can use this to purchase real estate, writes Michelle Black. She discusses multiple methods of financing commercial real estate, including certain Small Business Administration loan programs.
Experts share ways to deal with e-commerce issues such as advertising and abandoned carts. Other advice focuses on topics such as how to tailor websites for international consumers, choose payment processors and battle cyberthreats.