Company leaders and managers should focus on identifying and building their own strengths before helping employees reach goals, writes Gallup's Shannon Mullen O'Keefe. "When employees receive meaningful feedback in ongoing conversations with their manager, they learn how to apply their strengths to their role," O'Keefe writes.
Make pay more equal for Black and women employees by stopping the practice of asking job applicants for their salary history, write James Bessen, Erich Denk and James Kossuth from the Boston University School of Law's Technology & Policy Research Initiative. "We know that this policy has a major effect on pay disparities because 14 states have banned this practice during the last three years," they write.
About 18 million Americans are currently unemployed, and the White House is trying to close the gap through a new jobs campaign known as "Find Something New" -- such as a career in the wind industry. A corresponding website highlights wind turbine technician as a "rising career" that's expected to grow 57% by the end of 2028, per Bureau of Labor Statistics data.
To make your workplace more inclusive, empower the diversity officer, show middle managers how to approach bias, and assign career-changing projects to employees who have been overlooked, write Joan Williams, a professor at the University of California's Hastings College of the Law, and James White, former CEO of Jamba Juice. "Debiasing HR systems starts by appointing an action learning team that includes the CEO or another executive sponsor, the CDO, the head of HR, some outstanding and receptive managers, a data analyst and others," they write.
While brands are finding a one-size-fits-all approach to digital ads doesn't work with businesses operating differently across states amid the pandemic, only 3% are personalizing their marketing, writes Laurie Sullivan. An Innovid study found 40% of consumers purchased something this year after viewing a personalized ad, and respondents pointed to brands such as Disney, Kohl's, Target and Walmart that are doing a good job with their efforts.
The pressure of the coronavirus pandemic has revealed many managers' true natures, as a Gallup survey reported only 45% of workers believe their employers care about their well-being. Ron Carucci, co-founder of organizational and leadership development firm Navalent, suggests preparing for poorly behaving bosses, monitoring your own behavior, respectfully challenging the manager and reminding yourself of your passion and purpose at your job.
Journalist Bari Weiss says a hostile work environment that included bullying from co-workers is the reason she resigned Monday as an opinion editor and writer for the New York Times. Colleagues openly attacked her on company Slack channels and social media with no fear that their behavior would "be met with appropriate action," Weiss writes in her resignation letter to Times publisher A.G. Sulzberger.
Customers expect 24/7 ordering and assistance, and businesses can deliver with artificial intelligence, virtual assistants and self-serve options, writes Stephanie Burns of Chic-CEO.com. Burns notes that compliance with the Americans with Disabilities Act is another factor and can be improved with video transcripts, text-to-speech and text colors suitable for those who are colorblind.
More than a quarter of small and midsize businesses closed in the first five months of 2020, and three-fourths of them expected to reopen, according to a survey of 30,000 small-business owners in 50 countries. Consumer-focused and women-led companies were affected more than other businesses.