Kraft Heinz's fall promotions include next month's delivery of pumpkin spice-flavored Kraft macaroni and cheese to 1,000 consumers in Canada who have signed up for the product. Each package includes a personalized to-go cup, fork and cinnamon sprinkle.
Sephora has partnered with Instacart to provide same-day delivery in Canada and California for more than 300 products with a roll-out to 400 additional locations to follow. Consumers willing to pay an additional fee will receive products from the beauty retailer in less than an hour, according to a statement.
Sales for Coca-Cola's cold-pressed juice brand Suja soared 517% to $18.6 million for the 12 months ending August 18, according to IRI data. Suja's functional cold-pressed juice shot sales have driven much of the growth with consumers seeking an immunity boost during the pandemic, said chief marketing officer Greg Rose.
B&G Foods will no longer feature an image of a Black chef on packaging for its Cream of Wheat brand due to concerns regarding racial insensitivity, according to a statement. The brand plans to release a packaging redesign in early 2021, and B&G will also debut an initiative to support Black and Latinx students seeking culinary training.
A Consumer Brands Association report finds 70% of Americans cite safety and hygiene as more important than environmental impact right now, as the world contends with the COVID-19 crisis. "The pandemic has validated the urgent need for a modern recycling system that can deal with our reality," said Consumer Brands president and CEO Geoff Freeman.
The FDA will not enforce new Nutrition and Supplement Facts label requirements during 2021 for producers with less than $10 million in annual food sales, although the deadline is Jan. 1, according to an FDA statement. Betsy Booren, senior vice president of regulatory and technical affairs at the Consumer Brands Association, said FDA flexibility during the pandemic is allowing consumer goods "to get to consumers sooner."
Unilever will use Google's Cloud, Earth Engine and artificial intelligence capabilities to increase sustainable sourcing across its supply chain. The program will start by tapping satellite imagery to detect deforestation and preserve critical habitats, according to a Unilever statement.
Kraft Heinz's procurement department aims to produce $1.2 billion in savings over the next five years by transforming four supply chain domains: sourcing, product development, centralization and manufacturing, according to Marcos Eloi, chief procurement officer. "With a cross-functional approach, we're using our consumer insights and competitive benchmarking, addressing both our cost structure as well as our product designs," he said.
The consumer packaged goods industry is projected to increase digital ad spends by 5.2% this year, but spending will return to pre-pandemic numbers in 2021, according to an Insider Intelligence analysis. Search and direct-response video advertising is expected to dominate this year with a particular focus on social network and mobile video spending.
Campbell's Chunky Soup and Procter & Gamble's Gillette brands have signed on as first-time sponsors of activations associated with the Madden NFL 21 Championship Series video game tournament. Mars' Snickers brand is returning for its third consecutive year as a sponsor.
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