Procter & Gamble's startup unit P&G Ventures has collaborated with brand incubator M13 to create Kindra, a line of estrogen-free products intended to ease the symptoms of menopause. The direct-to-consumer brand includes three supplements and a lotion available exclusively at the brand's website.
Bolthouse Farms is resuming its focus on innovation with CEO Jeff Dunn who was the CEO prior to Campbell's acquisition of the brand in 2012. Bolthouse plans to debut 25 products in 2020, including wellness shots and ready-to-drink, keto-friendly beverages, says Dunn.
Aurora Organic Dairy has committed to expanding its sustainability initiatives by using 100% renewable energy by the end of next year. The company is also promising to cut greenhouse gas emissions 30% by 2025, according to a statement.
Clorox is developing its first direct-to-consumer brand, Objective, which is based on a line of health and wellness supplements Clorox acquired last year. Initial launches for the brand are expected next year, while the company's DTC team is adopting a startup's "move fast, build fast" mentality to create more brands, says division leader Jackson Jeyanayagam.
China is lifting a ban on US poultry that has been in place since an outbreak of avian influenza in the US occurred nearly five years ago. The policy change is expected to generate more than $1 billion annually in US poultry exports to China, according to US Trade Representative Robert Lighthizer.
Nestle can still be profitable while also taking on initiatives to reduce its carbon footprint and create healthier products, says CEO Mark Schneider. Nestle has reduced sugar content in several categories, launched efforts to reduce plastic waste and improved agricultural practices to decrease chemical use, while planning to debut more plant-based foods, he says.
Maps depicting food-flow networks across the US reveal risks the country's food supply faces, including areas where the most food waste occurs. Researchers are hoping future maps will provide more county-by-county details about areas of weaknesses and strengths in the food supply chain.
Kellogg has announced Pop-Tarts will broadcast the brand's first-ever Super Bowl ad in February. The 30-second spot will precede the first half's two-minute warning.
Procter & Gamble has launched a new podcast called "Harmonize" on Spotify that celebrates black music and examines how bias has affected musicians. The series features singer John Legend and rapper Pusha T, with future seasons planned to focus on gender, LGBTQ and other bias.
Almost 50% of consumers are attempting to increase their protein intake, according to a Cargill study, and many consider plant-based proteins a healthier option, writes Stephanie Cernivec. Plant-based liquid offerings are expected to rise, as the industry overcomes formulaic challenges to taste and texture when compared to the "gold standard" of dairy protein, Cernivec adds.
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