Consumer Packaged Goods
Top stories summarized by our editors
5/20/2019

A Whole Foods Market store in New York City is the test site for a convenience store concept called Whole Foods Market Daily Shop. Local and organic products are paired with the ease of a convenience store, and shoppers can make their own acai bowls or get seasonal kombucha on tap.

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Business Insider
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Whole Foods Market
5/20/2019

Lidl has announced plans for 25 new East Coast locations in Maryland, New York, New Jersey, Pennsylvania, Virginia, North Carolina and South Carolina. The grocer anticipates having a presence in nine states with more than 100 US stores by the end of 2020.

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Lidl
5/20/2019

Snack food firm Utz Quality Foods has unveiled a new look for the Little Utz Girl logo, which has been on the firm's packaging for decades. The company is releasing a series of short videos featuring the character and her sidekick, Salty the cat.

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Utz Quality Foods, Utz
5/20/2019

Coca-Cola's new Signature Mixers line is rolling out in the company's original Hutchinson bottle design, which the brand debuted in 1894. "We wanted to create a special glass shape to not only delineate the new range from classic Coca-Cola but to evoke the essence of mixology's roots," said Krista Webb Carney, director of design thinking capability.

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Dezeen
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Coca-Cola
5/20/2019

This infographic from Branex highlights video marketing statistics and emerging trends that will continue to dominate, including live branded Q&As and 360-degree video to deliver immersive experiences. Additionally, mobile-first video will become the norm, YouTube spots will become more popular than TV ads and virtual reality video will see wider adoption, Branex predicts.

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Social Media Today
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YouTube
5/20/2019

Skittles has unveiled new limited-time offerings for summer, including a Freeze Pop variety and a Sour Wild Berry flavor. The company is also issuing Skittles Imposters, which feature flavors that don't match the candy's colors.

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Elite Daily
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Skittles
5/20/2019

Plant water, algae hair care, eco-friendly plastic and tools for multitasking are among the beauty trends expected to capture attention this year, writes Deanna Utroske. These trends will be among those on display at the upcoming Cosmoprof North America show.

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CosmeticsDesign
5/20/2019

Mondelez International's campaign for the new Oreo Mint Hot Chocolate product won top honors at the 2019 ANA Reggie Awards. The campaign by Phoenix Creative included a variety of elements, including experiential, social media and gaming.

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REGGIE, Mondelez International
5/20/2019

Oatly pioneered the oat milk production process in the 1990s, but as the dairy-free beverage has entered the mainstream spotlight, more oat milk products are quickly appearing. Companies such as Planet Oat, Silk, Quaker Oats and more have produced their own brands of oat milk, contributing to the 9% increase in plant-based milk sales from 2017 to 2018.

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Entrepreneur online
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Oatly
5/17/2019

Walmart is partnering with LeBron James to support the charity Feeding America. The basketball star has chosen favorite items like peanut butter, iced tea and pasta that shoppers can buy to generate a meal donation from Walmart.