Sun-Maid Growers of California has released a packaging redesign featuring a different font, graphics and logo. The front of each package now highlights health benefits such as "made with whole fruit" and zero added sugar.
Consumer interest in the nutritional value of plant-based proteins is spurring continued innovation in the beverage sector, Donna Berry writes. New plant protein beverage offerings include almond and pumpkin seed protein-based Oath, whey-enhanced Protein 20 water and Koia Coffee, she adds.
Wildwonder, formerly called Tea Crush, is pivoting away from its branding as a sparkling tea tonic to a "sparkling superherb infusion," said founder Rosa Li. The shift includes a larger bottle size, renaming its antioxidant varieties and adding a prebiotic and probiotic line in three flavors while increasing the brand's West Coast distribution to Whole Foods stores in Northern California.
Think tank The Yield Lab Institute has won a grant from the Wells Fargo Innovation Incubator to fund mentoring services for agtech startups. The St. Louis-based Yield Lab is one of eight groups selected to receive grants of between $75,000 and $150,000.
The state government in Victoria, Australia, has launched a program that will deploy thousands of sensors to help farmers establish network connectivity. A lack of reliable connectivity has been a factor holding farmers back from investing in agtech, according to the state's agriculture ministry.
Instacart is ramping up efforts to provide the consumer packaged goods industry with real-time inventory data to help avoid supply chain disruptions during the coronavirus pandemic, according to Seth Dallaire, Instacart chief revenue officer. The grocery delivery platform has unique insight into what products are in short supply across several retail outlets, said Dallaire.
The disruptive impact the coronavirus pandemic is having across US and global consumer packaged goods supply chains reinforces the need for a coordinated government response to ensure consumers get necessary products quickly, write Consumer Brands president and CEO Geoff Freeman and General Mills CEO Jeff Harmening. "We ask the administration to create an Office of Supply Chain to coordinate the work of federal agencies and state and local governments that are making decisions about the movement of goods as this crisis evolves," they write.
Tyson Foods will reward each of its 116,000 production and delivery employees with a $500 bonus in July, totaling roughly $60 million as a sign of gratitude for helping the company meet increased coronavirus-related demand, said CEO Noel White. The company is implementing measures to safeguard employee health at work such as daily temperature checks prior to entering facilities and offering protective gear, White added.
With only 3% of venture capital funding allocated to women-run startups last year, Frito-Lay is partnering with an artificial intelligence-enabled network for women entrepreneurs, according to Ciara Dilley, vice president of marketing for Frito-Lay Transform Brands & Portfolio Innovation. The online platform called Alice features a "WomanMade" section that offers free resources, such as mentoring and other support.
Procter & Gamble has contributed more than $15 million worth of products and monetary donations to coronavirus relief worldwide, said spokeswoman Tracey Long. She added this total will increase as P&G continues to offer direct financial support and products to communities, healthcare workers and relief organizations.
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