Hidden Valley Food Products is working with Duke Brands to debut a line of appetizer dips in four flavors and two varieties of chicken salad next year. The refrigerated products will feature Hidden Valley Ranch seasoning mix.
General Mills plans to increasingly leverage technology to launch projects that support its Billion Acts of Good mission, says Brad Hiranaga, chief brand officer of North America. He cites the corporation's efforts to regenerate 1 million acres of agricultural land and digitize the Box Tops for Education program as examples of recent success.
The World of Coca-Cola museum in Atlanta, Ga., will be free of charge Sunday to celebrate the 100th anniversary of Coca-Cola becoming a public company. Coca-Cola representatives will ring the opening bell Monday at the New York Stock Exchange as another celebration of the anniversary.
Reed's Ginger Beer is the Rose Bowl Stadium's official ginger beer sponsor, allowing the brand to serve its suite of beverages inside the stadium and on the UCLA campus. "Reed's and the Rose Bowl Stadium are a natural partnership. We look forward to giving a packed Rose Bowl Stadium a healthy and delicious dose of ginger," says Lindsay Martin, vice president of marketing at Reed's.
Corteva Agriscience has created a tool called LandVisor that uses satellite and aerial imagery to help ranchers manage rangeland and pastures and keep out unwanted plants. "Some want to keep mesquite for shade or other purposes on pasture, but control it in other areas. With this system, we can help manage that," says Charles Hart, a Corteva market development specialist.
Drones are poised to take a bigger role in spraying crops on Canada's farms, but they still face challenges such as operating effectively on big farms, according to Chuck Baresich, general manager of service provider Haggerty Creek. "From a best management practice standpoint, we shouldn't be spraying parts of the field if we don't need to," he says.
Procter & Gamble considers packaging one of its five cornerstones to successful product launches, focusing intently on the scrum component of agile product development and three areas vital to consumer appeal: color, material and finish, says Phil Duncan, P&G's chief design officer. This article examines how P&G develops packaging that appeals to the direct-to-consumer and retail markets as well as the environment-conscious consumer while leveraging the latest packaging technologies.
Follow Your Heart, a plant-based food brand founded nearly 50 years ago, has remained competitive as the vegan diet has gone mainstream with consistent innovation, says Martin Kruger, the brand's chief operating officer. The company, which has pioneered several plant-based categories with products such as Vegenaise, VeganEgg and a line of dairy-free cheeses, welcomes the increased competition as "it pushes the rest of us to do better," Kruger says.
More than half of Americans want Food and Drug Administration confirmation cannabidiol products are safe, according to a Harvard School of Public Health and Politico poll. Consumer safety relies on more research related to CBD products, as almost all of the research conducted until now has focused on recreational marijuana use, says Staci Gruber, director of the Cognitive and Clinical Neuroimaging Core and Marijuana Investigations for the Neuroscientific Discovery program at McLean Hospital.
Procter & Gamble will continue to assume more of its media planning and execution in-house since the move has proven successful for brands such as Secret deodorant, says Marc Pritchard, P&G chief brand officer. "Our agency reinvention has not only saved $1 billion over the last five years, it's also leading to more creativity, agility and entrepreneurship and helping to transform our organization and culture," he says.
- Page 1