Hershey's Reese's brand aims to boost consumer engagement by inviting fans to enroll in the fictional Reese's University online and join the ranks of the "Fighting Cuppies." Students will be eligible for university merchandise in January, according to the school's website.
The pandemic has driven leaders at Unilever to prioritize their "inner game" to help them navigate "incredible uncertainty and ambiguity" and create a culture that meets the changing demands of today's workforce, said CEO Alan Jope. By focusing on five principles -- flexibility, inclusiveness, purpose, sustainability and relationships -- Unilever has gained a competitive edge in attracting new talent, said Jope.
Demand for immunity support from food and beverages continues to grow, so brands should focus on a wider variety of citrus flavors to maintain consumer interest in 2022, according to a Beck Flavors report. Floral flavors provide the differentiation consumers seek, with elderflower poised to emerge in more products next year, the report stated.
A Jones Soda Co. restructuring will create a separate Jones Soda beverage division, and chief operating officer Eric Chastain has been named president of the unit. A Flow Beverage Corp. restructuring has eliminated the president and chief operating roles while Tetra Pak has promoted Seth Teply to serve as CEO and president of US and Canada.
Nine consumer packaged goods firms rank in the top 100 of the America's Most Responsible Companies 2022 list compiled by Newsweek and data firm Statista: General Mills, Clorox, Colgate-Palmolive, Kimberly-Clark, Keurig Dr Pepper, Campbell Soup, Procter & Gamble, McCormick & Co. and Estee Lauder. The list recognizes companies that "take their environmental and social responsibilities as citizens of the country and of the world more seriously than others," writes Nancy Cooper, Newsweek's global editor-in-chief.
Soaring demand for Coca-Cola's core products at the start of the pandemic required the company to adopt an ambitious SKU rationalization "in a fraction of the time and a fraction of the pain if it hadn't been for the opportunity afforded by the pandemic," said CEO James Quincey. "Now, there's space in the system, in the shelf, in the truck, in the factory; we can refocus again on innovation as consumers go out and about and the world reopens," said Quincey.
Pepsi's first spot promoting historically Black colleges and universities focuses on Florida A&M University's and Jackson State University's marching bands. Alkaline Water Co. is promoting its Alkaline88 brand by featuring brand ambassador and former NBA star Shaquille O'Neal in a 14-story digital ad in New York City's Times Square through the end of 2022.
The snacks space will see more better-for-you ingredients such as nootropics, adaptogens and functional mushrooms, with "entrepreneurs from the biotech and pharma space coming into food," said Gil Horsky, global innovation director for Mondelez's innovation arm SnackFutures. Snack firms are focusing more on sustainability by practicing regenerative agriculture and indoor farming, as well as the need to digitally transform the entire value chain, said Horsky.
Kellogg will replace plastic cereal box liners with paper ones in select Tesco stores in the UK starting next month. The pilot is part of Kellogg's mission to use packaging that's 100% recyclable, reusable or compostable by 2025, said Chris Silcock, managing director of Kellogg UK and Ireland.
PepsiCo's bubly sparkling water brand is rolling out the seasonal Merry Berry Buble flavor -- which is a combination of raspberry, blackberry and strawberry -- in honor of brand spokesperson and singer Michael Buble. Buble has appeared in bubly campaigns for two years, imploring the brand to replace its "y" with an "e."
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