In the 2010 US Census, children were the most frequently undercounted population, costing states at least $500 million in federal funding. As the next Census approaches, educators and community advocates are campaigning nationwide for the need to ensure an accurate count, including in Kentucky, where officials are teaching students about the importance of the Census with the hope that they will share that information with their parents.
KFC balances innovation and branding in its menu by having 18 innovation teams around the world, all following guidelines set by a US-based headquarters team. The diversity of the core team is credited with helping KFC connect across cultures.
Kroger has picked DDB New York to be its first advertising agency of record. The agency is expected to help Kroger create a stronger brand identity and support the retailer's omnichannel efforts, like Kroger Ship and grocery pickup.
Wegmans is pulling single-use plastic bags from two New York stores on July 29 and will continue to offer paper bags for 5 cents each. The company will cut plastic bags from all of its New York locations before a statewide ban takes effect next March.
After revamping the recipe and boosting marketing spend on its Butterfinger brand, Ferrara Candy saw sales for the product rise 17.7% over a recent four-week stretch compared to the prior year. The company is also enjoying an uptick in sales for its Crunch brand after bringing new marketing resources to it, and an update to the Baby Ruth candy bar is expected later this year.
Oklahoma comes in last in summer meal participation, according to a nutrition status report. Nancy Sitler, child nutrition director for Sapulpa Public Schools, says transportation to meal sites is a key barrier to participation for many families.
Conagra is optimizing artificial intelligence to create products and get them on shelves in months or weeks. Using data pulled from Facebook, Instagram and other sources, the company found a need for products such as grain-free Healthy Choice Power Bowls and Reddi-wip Nitro Creamer.
Clorox relies heavily on Facebook for its digital marketing, and Chief Marketing Officer Stacey Grier says she believes in the platform's reach and ability to target consumers effectively. "There are many places to get reach, but honestly, the combination of those two things is very powerful on Facebook," she says.
The CIA's Master of Professional Studies (MPS) in Food Business, offered through the college's Food Business School, is specifically designed to fit into your busy schedule. The groundbreaking program combines an online component with three brief residencies at the college, and offers extraordinary mentoring from leaders in food, investment, higher education, business, and product development. Choose to focus on the track that best fits your goals -- Restaurant/Foodservice or Food Production/Concept. Secure a new future for yourself, starting today! Accepting applications now for Fall 2020. Learn more here.
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