Clipchamp's Anna Ji offers YouTube and Facebook content marketing lessons from the viral success of "Tiger King," including the importance of developing a brand voice and shooting videos with interesting backgrounds and locations. Post content frequently, optimize videos with keywords in tags and titles, and add graphics and music during editing, she advises.
Tennis star Serena Williams is featured in an advertising campaign for AbbVie's migraine drug Ubrelvy. The campaign includes social media, print and digital advertising.
More researchers and public health experts are voicing support for more accessible COVID-19 testing using less accurate tests that can be administered quickly and frequently, such as antigen testing kits by BD and Quidel that are authorized for emergency use. "Even if you miss somebody on Day 1, if you test them repeatedly, the argument is, you'll catch them the next time around," said Omai Garner, UCLA Health system's director of clinical microbiology.
Citing national security concerns, President Donald Trump signed executive orders that target ByteDance's TikTok and Tencent's WeChat, also based in China, prohibiting American companies from conducting "transactions" with them. The orders take effect Sept. 20 with TikTok saying the order risks "undermining global businesses' trust in the United States' commitment to the rule of law."
FDA Commissioner Stephen Hahn says his agency will only approve a COVID-19 vaccine that is safe and effective. "While speed is essential in this global emergency, we at the FDA are committed to maintaining strict scientific principles and protection of those who volunteer as vaccine test subjects," Hahn writes in an opinion piece for the Washington Post.
An initial public offering of more than 8.8 million shares of common stock has been priced by Acutus Medical at $18 each with the goal of raising $158.8 million. The offering, set to close Aug. 10, includes a 30-day option for underwriters to buy 1,323,529 more shares.
Israel-based PregnanTech has created LIONESS, an implantable device that keeps the cervix elongated despite contractions and lessens the load on the cervix, helping prevent preterm birth.