Actor Ben Platt and his sister-in-law Courtney Pratt are headlining a Bristol Myers campaign touting the benefits of music therapy for patients with multiple sclerosis. Courtney Pratt was diagnosed with MS in 2013 and the ad is part of the drug company's campaign for its MS drug Zeposia.
The National Geographic channel in March will debut the movie "Mission Possible" about the development of Pfizer/BioNTech's COVID-19 vaccine. The branded-content movie is a behind-the-scenes look at the vaccine's development and features Pfizer and BioNTech scientists and executives.
Instead of relying on Facebook, direct-to-consumer advertisers continue to diversify ad spends, with Snapchat receiving 10% to 25% of media buys. "Snap has been really bullish on AR, and I would say we see some clients leaning into that more than others," says Stef Smith of Dentsu Media.
Ad Council CEO Lisa Sherman commenting in a Media Post article about the new "It's Up To You" COVID-19 vaccination campaign.
BioMerieux generated $908.2 million in revenues during its fiscal fourth quarter, up 21% from the previous year. "Our positioning as an in vitro diagnostics specialist and our development of solutions adapted to the detection of COVID-19 has allowed us to deliver a remarkable commercial and financial performance," said BioMerieux CEO and chairman Alexandre Merieux.
James Allen has been chosen to serve as a senior VP and chief financial officer at B. Braun Medical. "With his strong leadership skills, extensive experience across a wide range of functions, and proven ability to design and implement customer-focused financial strategies to deliver profitable growth, James is ideally qualified to support B. Braun in this critical role," said Jean-Claude Dubacher, chairman and CEO of B. Braun of America.
European regulators have given CE mark approval to ProciseDx for its fecal calprotectin point-of-care test, which can speed up diagnosis of digestive conditions like ulcerative colitis and Crohn's disease.
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