The Ad Council and the Television Bureau of Advertising are rolling out the 15th annual campaign of "Project Roadblock" to urge drivers not to drink and drive, for which local broadcast TV stations donate airtime. A spot, "Buzzed Driving is Drunk Driving," was created pro bono by OMD.
Wieden + Kennedy New York has created two spots for Lyft that highlight the perks to having the brand drive for riders, instead of those riders driving for themselves. "Yep, You Can" and "Nope/Yep" are running across TV, digital and social.
Snapchat has released new location advertising products in time for the holidays, including a re-engagement audiences tool that lets marketers retarget people who have visited their physical stores and use their data to form look-alike audiences. "I foresee this being a helpful functionality to expand reach for brands," said MediaCom's Steve Carbone.
Movie studios invested just 14% of their marketing budgets in digital despite online content playing a role in 46% of box office revenue, Neustar reports. Additionally, studios invested 82% of their budgets in television advertising, which accounted for just 42% of box office revenue driven by media.
Vitaminwater is challenging consumers on social media to give up their smartphones for a year for chance to win $100,000, and Twitter and Instagram users can enter by sharing their thoughts on how they might survive #NoPhoneForAYear. One chosen participant will be provided with a Nokia 3310 for a year and be required to pass a lie detector test at the end of the challenge to prove they didn't succumb to temptation.
Showtime, HBO and Starz are among the pay-TV channels in talks with Facebook about offering their content on its platform, as well as on other devices, such as Roku, after using Facebook to subscribe. Also, the social media giant is planning to offer its Watch platform on Lite and desktop, and it is expanding the reach of its 15-second ads into upward of a dozen countries.
Smithsonian Networks has launched its new streaming service, Smithsonian Channel Plus, which offers content in genres such as history, nature and travel. The ad-free service costs $4.99 per month and is available in the US on platforms including Amazon, Apple and Roku players.
Airport shopping may be ideal for the Amazon Go scan-and-go retail model, and the company is looking at the possibility. Speed is at a premium for passengers making connections at airports, and without cashiers, the Amazon stores could offer better pricing than competitors in a typically high-cost venue.
Some 60 years ago, consumers were persuaded to replace their mono music systems with new stereo technology, thanks to standout print advertising and stereo demonstration records such as RCA Victor's "Sounds in Space." The period's bold graphic advertising designs have "become celebrated examples of midcentury album cover art," write
Jonathan Schroeder of Rochester Institute of Technology and Janet Borgerson of DePaul University.
Facebook is reportedly in discussions with pay-TV channels, including HBO, about hosting programming on its mobile app and "Watch" video-on-demand hub. Industry sources say that if agreements are reached, the premium programming feature could be available by July.
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