Window shopping has moved from the malls to online, and innovative retailers are utilizing visual search technologies to make it easier for consumers to find and purchase their products, writes Inbal Lavi. To ensure success, Lavi urges marketers to make sure images can be easily displayed online, file names and URLs include keywords and product descriptions are included with images.
Marketers who enable Reddit's comment section with posts can be met with praise or consumer backlash, which makes it challenging to decide when to turn on and off interactions, writes Orla McCaffrey. "The key for brands trying to engage on Reddit is having a clear story about why they're there," says Crosby Marketing Communications' Ashley Stryker, who noted, "You have to respect the community enough not to just sell stuff in a post."
Adidas and Donald Glover, also known as Childish Gambino, have collaborated on a footwear collection that features the star's "personal narrative" interwoven into three classic shoes -- the Lacombe, Continental 80 and Nizza. Glover is touting the collection with a series of humorous digital spots that feature him in a variety of scenarios being teased relentlessly by comedian Mo'Nique.
Mastercard and Marvel Studios have created a public service announcement with Stand Up To Cancer that features stars of "Avengers: Endgame," including Chris Evans, Karen Gillan and Paul Rudd, as well as cancer survivors urging viewers to battle "the biggest villain of all" by donating to the nonprofit. The campaign is running across TV, out-of-home, digital, print and radio.
The Carolina Panthers have unveiled their 2019-20 NFL schedule with a spot that takes a trip down video game nostalgia lane. Each week's matchup is announced in the style of a different game, including "Pac-Man," "Sonic the Hedgehog," "Tony Hawk's Pro Skater" and "Pokemon Go."
Federal authorities are looking into a malware attack that took The Weather Channel's live broadcast of "AMHQ: America's Morning Headquarters" off the air Thursday morning at about 6 a.m. Eastern time, the network said. TWC aired "Heavy Rescue: 401" instead, until the network recovered at around 8 a.m.
While marketers are taking more measures to ask for consumer consent this year compared with 2018, a PossibleNow study shows only 27% adhere to Europe's General Data Protection Regulation compliance, a small increase over last year. PossibleNOW's Jeff Jarvis cautions that marketers should be "aware of potential violations and able to quickly adapt to ongoing legislation."
Southeast Asian agencies that handle Coca-Cola are adopting an integrated brand experience (IBX) focused on customer habits regarding the company's growing range of beverages. Partnerships with Foodpanda and other online delivery services enhance this tactic, while offering all companies involved more channels for e-commerce.
215 McCann's new mockumentary-style ad for the Xbox One S All-Digital Edition takes a tongue-in-cheek inside look at the making of the new console, playing up the seemingly impossible task of just eliminating the disk drive. One designer in the spot says that making something completely digital "had never been done before ... except movies, music, books, newspapers, the almanac."
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