The US Army is rolling out a "What's Your Warrior?" campaign in November to spotlight its diverse range of careers to potential recruits and features an interactive site where people can match their individual interests and talents to possible roles. Created in-house, the push will run across TV, digital and print and is aimed at young people who "desire a powerful sense of identity, and to be part of something larger than themselves," says Secretary of the Army Ryan D. McCarthy.
Walmart and Mattel are "leasing floors" in KidHQ, a new virtual store that allows shoppers to watch interactive choose-your-own-adventure videos and browse products and toys within the content. BuzzFeed produced the videos for both brands and is touting KidHQ across its properties, including Tasty and Playfull, and a source reports the cost to participate in the virtual store is within the seven-figure range.
Content is essential in today's digital marketing, but creating the right material can seem like a challenge. Dena Malouf, SmartBrief's group publisher for retail, shares her ideas about strategies and how to shape messages for particular markets, stressing the need to connect content with sales, industry position and marketing.
Comcast Business will provide managed broadband services to customers of Canada's iTel Networks that are based in the US, the companies said. The arrangement calls for Comcast to support enterprises by offering unified solutions for operating and managing their networks.
The team behind Showtime's "Billions" will come back to the network with a show about ride-sharing pioneer Uber, based on the Mike Isaac book, "Super Pumped: The Battle for Uber." The series will center on founder and original CEO Travis Kalanick, who was eventually forced out of his post.
YouTube plans on ending pixel tracking service for third parties at the beginning of 2020 and suggests that brands use its Ads Data Hub, a new feature that the company contends is a more efficient way to follow individuals across devices. The platform is in the midst of integrating systems from Comscore, DoubleVerify, Kantar, Dynata, Integral Ad Science and Nielsen for enhanced verification capacity.
BBH's "#SpaceSelfie" campaign for Samsung features a Galaxy S10 5G phone launched 64,900 feet into the stratosphere that will receive selfies and return them with a real-time background shot of the Earth from space. One spot promotes the campaign, while another takes a behind-the-scenes look at getting the phone into space, and the initiative is being promoted by influencers with consumers invited to register online to get a selfie from space.
FCB is touting Jack Daniel's new Tennessee Apple whiskey with a hypnotic 30-second spot that pulls viewers repeatedly inside the bottle's apple logo with shots of it being filled with the whiskey and encourages people to "Pick Boldly." FCB Chicago's Teddy Brown says, " 'Pick Boldly' uniquely highlights the bold confidence that Jack Daniel's brings."
BBDO San Francisco is raising awareness of nonprofit Period.org's debut National Period Day on Oct. 19 with a "See Red" 60-second spot that shows people talking about menstrual product affordability as blood drips from their noses and one person says, "If faces were bleeding, someone would do something." BBDO San Francisco Creative Director Kate Catalinac says, "Society might be getting ever-so-slightly more comfortable acknowledging that periods exist, but until we're OK with women free-bleeding in the streets, we better work harder to make pads and tampons accessible to all."
In an effort to boost productivity, Diageo invested in data insight tools, upskilling staff and creating a team of marketing effectiveness ambassadors, writes Sarah Vizard. Executives credit the move to higher marketing return-on-investment and improved confidence in marketing throughout the entire business.
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