Hulu is touting its live TV service with a humorous push that stars NBA players Joel Embiid, Damian Lillard and Giannis Antetokounmpo making it clear they're being paid to promote the brand. "Hulu Sellouts" from Big Family Table ran on TV during the NBA's All-Star Weekend and continues on social with content from players and using #hulusellouts, #hulupaidme, #paid and #alot.
Goodby Silverstein & Partners' new ad for BMW's X7 is set to a poem read by actor Chris Pine that brings a new folk legend to life, the tale of Ol' McLanden. The spot shows McLanden overcoming and outwitting obstacles in the vehicle, before revealing it's a woman behind the wheel and that the story is a metaphor for the daily commute.
The US Government Accountability Office has written a 56-page report that recommends the introduction of a federal digital data privacy law that should be overseen by the Federal Trade Commission. "These recommendations and findings will be helpful as we look to develop privacy legislation in the coming months," said House Energy and Commerce Chairman Frank Pallone Jr., D-N.J.
Coors Light held a nationwide "Toast to Farmers" event that featured the company's staff and leadership visiting agricultural partners and buying them a round of beers to celebrate their contribution. The move follows Bud Light's Super Bowl push that criticized the brand's use of corn syrup, which didn't go down well with US corn farmers, writes Erik Oster.
Direct-to-consumer brands invested $2 billion in TV ads last year, almost doubling their spend since 2016, according to analysis of Nielsen data by the Video Advertising Agency. Networks and companies such as NBC and Simulmedia are working to encourage more direct-to-consumer brands to use TV advertising by developing attribution systems that guarantee business outcomes, writes Caroline Cakebread.
TikTok is trialing a sponsored video ad format that encourages users to click through to the sponsor's website. The social app has publicly tested only a pre-roll ad so far, but a leaked document reveals that the company is also developing in-feed native video ads, 2D lens filters, brand takeovers and hashtag challenges.
Facebook is reportedly running a trial that gives Watch publishers the ability to use their own ad tech to programmatically sell ads for their shows on the platform. The move indicates that Facebook is keen to boost Watch's scale, writes Garett Sloane.
J. Walter Thompson New York's push for the Shelter Pet Project, "#AdoptPureLove," stars actors Olivia Munn and Rachel Bloom, and others, and shows the incredible bond they have with their rescued pets. The campaign is running across TV, radio, out-of-home, digital and print.
TBWA's Lee Clow marked his retirement and move into the new role of chairman emeritus with a love letter to the ad industry. "The years I spent doing this thing called advertising have been fun, challenging, rewarding, maddening, sometimes painful, but mostly joyful," the letter states.
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