QR codes are gaining favor among marketers that want to engage with consumers without unnecessary apps and are finding it easier as social platforms such as Snapchat offer augmented reality lenses tied to e-commerce, writes Gabriela Barkho. She provides an example from 1-800-Flowers.com and writes that e-commerce vendor Seek reports a 600% increase in the use of QR/augmented reality integrations for its clients' websites, including Overstock, Nestle and Walmart.
Spotify, with production companies Tronco and 1st Ave Machine, is launching a campaign that features conversations about music from real-life couples acted out by puppets. An anthem 60-second spot features the three puppet couples arguing about who has the better taste in music and touts the brand's Premium Duo plan for people residing at the same address.
Mint Mobile's "Different Mintality" spot from Maximum Effort is narrated by owner Ryan Reynolds, who explains that its monthly fee is so good because it doesn't spend big money on naming sports stadiums. The campaign encourages consumers to submit a photo of their "home stadiums" with why they'd make a good brand partner for the chance to win a yearlong wireless plan, a large Mint Mobile sign and other branded goodies.
Jersey Mike's is running a promotion with Pepsi and Lay's where customers can add an "Aaron's Way" drink and chips to their order for $2.99 and receive a cup with a special QR code. The code unlocks four exclusive videos starring Aaron Judge of the New York Yankees.
A group of sports leagues, unions and media organizations, including both NCTA - The Internet & Television Association and the National Association of Broadcasters, are asking federal lawmakers to offer risk insurance for businesses attempting to operate as the pandemic continues. Many insurance companies are not providing pandemic coverage, the coalition points out in a letter to Congress.
AMC Networks will share US streaming rights to "Mad Men" with Amazon Prime Video's IMDb TV under a deal with Lionsgate. The show will run exclusively on IMDb from July 15 to the first of October, when various AMC platforms will also begin carrying it.
Spark44's 60-second "Where Have You Been?" spot for Land Rover shows footage of empty natural beauty spots, playgrounds and roads, with a voice-over that describes how the outdoors has missed human visitors. The ad, which doesn't include any of the brand's vehicles, is running globally across the brand's social channels, including YouTube, Twitter, Instagram and Facebook.
Honda, with RPA and Google Earth, launched "Virtual Adventures" on YouTube, which take viewers on a real-time guided tour of US landmarks such as Niagara Falls and touts the automaker's CR-V Hybrid. "An experience like this, which allows people to enjoy something that's missing from their lives, goes a long way towards increasing brand affinity," says RPA's Jason Sperling.
A 61-minute time-lapse YouTube video from NASA that shows 10 years' worth of footage of the Sun has attracted 2.9 million views. "The video shows the rise and fall in activity that occurs as part of the Sun's 11-year solar cycle and notable events, like transiting planets and eruptions," NASA says in a statement.
Out of home media is a brand-safe environment because of marketers' ability to keep "control of the medium and creative" and to "amplify other media," and it can't be blocked or infiltrated by fraud, said OAAA President and CEO Anna Bager during the Virtual Brand Safety Summit New York hosted by The 614 Group. Bager and Clear Channel Outdoor Americas CEO Scott Wells discussed the value of out of home media during the pandemic, the challenge of messaging amid changing consumer sentiment and marketing opportunities as consumers begin traveling and businesses start reopening.
- Page 1