VMLY&R is touting Wendy's new "hot and crispy fries" with a campaign that includes a 30-second spot, which opens with a pack of soggy-looking fries as a lackluster drive-thru voice asks, "You want fries with that?" The ad declares that Wendy's new fries are preferred "almost 2 to 1 over McDonald's," and the push includes collaborations with Twitch gamers and other social content, including from Mike "Chef Mike" Haracz.
Megan Thee Stallion has teamed with Popeyes to become a franchise owner and launch a "Hottie Sauce," which is teased in a short Western-style video. The campaign, created with Harper & Scott, includes three co-branded merchandise collections, which will be available early to customers subscribed to the chain's rewards program.
Ocean Spray created a "#BetterTogether" campaign that features holiday recipes using the brand's products devised by Jesse Tyler Ferguson of "Modern Family" and co-author of "Food Between Friends." The push includes brand collaborations, virtual experiences, influencer marketing, digital, events and a partnership with Share Our Strength's No Kid Hungry initiative that will deliver care packages to staff at 50 schools nominated by the public.
Crocs teamed with Snapchat and Bitmoji on a "Croctober" campaign that enables users to dress their avatars in the brand's footwear. The push includes a "Croc Day" on Oct. 23 that will offer exclusive access to products and give consumers the chance to be featured on the brand's social channels by tagging @Crocs and sharing their Crocs-themed avatars.
Mobile marketing will be the most popular category for local media next year, with 21% of the estimated $161.5 billion total spent, reports BIA Advisory Services, dropping direct mail to second with a 20.7% share. BIA's Rick Ducey says there are several reasons for the rise of mobile, including shifting consumer habits during the coronavirus pandemic and more options for and acceptance of virtual channels and e-commerce.
Rethink created a "Hockey for All" campaign for Canada's Scotiabank that features an anthem 60-second spot showing diverse NHL players as narrators voice social media taunts before Black player P.K. Subban appears, saying, "Go back where we belong? This, this is where we belong." The campaign includes a $2 million pledge by the bank to support inclusivity in the sport.
Julia Neumann, chief creative officer at Johannes Leonardo, talks about inspirations and favorite work. Neumann explains why she's most proud of the Bob Ross "Lost Episode" for Mountain Dew and why she was inspired by KesselsKramer's "The Other Final."
Netflix's "Squid Game" is a hit among viewers, and brands are circumventing its ad-free format with digital tie-ins ranging from memes featuring iconic scenes to show-related Twitter posts. Netflix has been promoting the show with creative activations such as a Seoul, South Korea, train station takeover featuring life-size props and a towering interactive gumball machine.
This infographic from Facebook Marketplace offers insights into Halloween trends, including that one in five pet owners dress up their fluffy friends, and trending Halloween-related keywords include decorations, lights, costumes and makeup. In addition, 57% of Halloween shoppers will continue to buy decorations after the holiday and some of the top costume searches are for Wonder Woman, Batman, vampire and witch.
Video content can help communications professionals expand their reach and deliver complex and timely information in an easily digested format, writes Brenda Duran, L.A. County Board of Supervisors' strategic communications executive. Duran encourages marketers to develop compelling content by enlisting their teams for ideas and support, drafting storyboards with a time limit in mind, and amplifying the message by tagging individuals that could be expected to share the content.
- Page 1