The Insider Intelligence U.S. Digital Trust Survey found that, ranking nine social platforms, consumers have the most faith in LinkedIn when it comes to security, community, ad experience and relevance and overall legitimacy. Pinterest earned the second spot, followed respectively by Snapchat, Reddit, YouTube, Instagram, Twitter, TikTok and Facebook.
LinkedIn is working to boost its corporate brand with its first redesign for desk and mobile users in five years and is attempting to boost engagement with the global rollout of its Stories feature, advanced messaging and other features. "Over the last few years we've tried to diversify by bringing the social network and conversations aspects of our platform to the forefront," says Kiran Prasad, vice president of product.
Maximum Effort's 30-second social spot for Aviation Gin features Ryan Reynolds introducing a large "Home School Edition" bottle of the liquor, whose size actually came out in January, to help parents during the pandemic. "It's just like the classic, delicious Aviation Gin that you love, but -- with more ounces," Reynolds says.
Twitter's experiments this summer to ask users to be better informed before retweeting or tweeting links has paid off, the company says. Twitter plans to expand the experiment after seeing results like users opening links 40% more often after being prompted.
A rights deal extension with a value reportedly exceeding $3 billion will see WarnerMedia subsidiary Turner Sports carry more Major League Baseball games and increase its platforms' MLB-related digital content. The terms of the seven-year deal, which prolongs the partnership through 2028, remained undisclosed.
Comcast will expand its carriage of Revolt, Sean "Diddy" Combs' music-focused network, with plans to launch the service on its Xfinity Digital Starter service. Revolt, which reaches more than 50 million households, will add "millions" of Comcast subscribers under the deal, the companies said.
National Geographic plans to air "City So Real," a five-part documentary series that focuses on Chicago during the 2019 mayoral election, on Oct. 29 without commercials. The telecast will also feature public service announcements urging viewers to vote on Nov. 3, under a partnership with the non-profit group "I am a voter."
Campbell Ewald created a pro bono national offline and online "#Dadication" campaign for the Ad Council, the National Responsible Fatherhood Clearinghouse and the US Department of Health and Human Services' Administration for Children and Families that shows real dads being active in their children's lives. Campbell Ewald's David Bierman says, "We make mistakes, but we come back again and again and try to do better for our kids," adding, "acknowledging those ups and downs is what makes #Dadication so powerful."
DDB North America CEO Justin Thomas-Copeland talks in this video interview about systemic racism, the importance of listening and being empathetic, how much he's missing being with teams in person and the future of work. "We believe that the office will have a different role" going forward, he says, adding, "we want to be open to more flexibility."
Vans has grown from a shoe purveyor popular with the surf and skateboarding crowd into a global enterprise with more than $4 billion in annual sales, while also maintaining credibility and authenticity, says Global Brand President Doug Palladini. Vans connects with consumers through influencer ambassadors, artist collaborations and youth initiatives and places more importance on "the depth of engagement per fan" than the number of loyalists, says Palladini.
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