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Top stories summarized by our editors
2/26/2021

Facebook is touting the personalization capabilities on its platform with a "Good Ideas Deserve To Be Found" campaign voiced by Grace Jones that spotlights how it helps small businesses reach the right audiences. A 60-second spot features Jones celebrating big ideas to a retro beat, and the push is running across TV, digital and audio, and can be supported on Instagram and Facebook via a campaign sticker and posting with #DeserveToBeFound.

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Grace Jones
2/26/2021

Rethink, along with Carat and Colony, is inviting Heinz Ketchup fans to win a branded burger kit by entering a sweepstakes on the brand's website -- with the catch that it will take 57 minutes for the page to load. "We promise the 57 minute wait is worth it," says Heinz Ketchup's Shelly Hayden.

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Rethink
2/26/2021

Twitter has released a report based on billions of tweets sent during the past two years that identifies six trends -- "well-being," "creator culture," "everyday wonder," "one planet," "tech life" and "my identity." The report details statistics and insights about each trend, plus key takeaways for marketers.

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Adweek
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Twitter
2/26/2021

Smirnoff is celebrating Women's History Month with a campaign supporting businesses owned by Black women that features Laverne Cox, Megan Rapinoe and Diane Guerrero joining brand-hosted virtual workouts at fitness studio SideBarre in Washington, D.C. Events include a happy hour and Q&A for fans with each star, and the brand is donating $50,000 to support Black female entrepreneurs via Black Girl Ventures.

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Adweek
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Smirnoff
2/26/2021

Goodby Silverstein & Partners created a "Zero Sugar, Zero Compromise" campaign for Pepsi that employs YouTube's Director Mix software to serve a spot featuring 70 voice-overs relevant to the TV or YouTube content an individual user is viewing. Spots running across TV and radio will also customize content to viewer or listener behavior with media managed by Omnicom Media Group.

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YouTube, Silverstein & Partners
2/26/2021

Motive's "Own Your Ridges" campaign for Frito-Lay's Ruffles marks the brand's first major TV advertising investment in almost 10 years. An anthem 30-second spot shows NBA star Anthony Davis and TikTok star King Bach imagining what the chips would be like without ridges, and features a cameo from rapper T-Pain.

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Muse by Clio, Adweek
2/26/2021

Product reviews are used by more than 75% of US consumers when shopping online, and these shoppers want both professionally-shot as well as user-generated new product images, according to Bazaarvoice's annual Shopper Experience Index. Social media also plays a key role in shopping as 32% of respondents said they discover new products via social, with 33% of users buying products through a social platform.

2/26/2021

Walmart has launched an interactive Cookshop video hub on Eko that features customizable videos starring celebrities and food personalities including Patti LaBelle, Sofia Vergara, Jamie Oliver and Ree Drummond. The videos, which will be promoted across social and the retailer's channels, enable viewers to choose which recipes are featured, shop for ingredients, include 275 possible outcomes and had an 8.7% click-thru rate during testing, per Walmart.

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Adweek, Marketing Dive
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Walmart, Ree Drummond, Sofia Vergara
2/26/2021

Advertising executives share funny stories of remote working, virtual presentations and home schooling. "Once my chair broke in the middle of a review. ... I just disappeared and then reappeared after a screech," says Digitas CEO Dani Bassil, while Starcom Strategy Director Elspeth Spelzini describes how her 5-year-old daughter makes pretend conference calls, repeating "phrases like 'Just share your screen Darren' and 'I can't access the jam board,' which is hilarious and terrifying in equal measure."

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Starcom
2/26/2021

Executives from Huge talk about the agency's "Defund to Refund" initiative. "We needed to get people to focus not on taking away but reinvesting in our communities in a meaningful way," says Group Director for Planning Asmirh Davis, while Justin Anderson-Weber adds, "We're trying to convince people who do seem like allies but when they hear 'defund the police' get a bit uncomfortable."

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Adweek