VMLY&R is touting Wendy's new "hot and crispy fries" with a campaign that includes a 30-second spot, which opens with a pack of soggy-looking fries as a lackluster drive-thru voice asks, "You want fries with that?" The ad declares that Wendy's new fries are preferred "almost 2 to 1 over McDonald's," and the push includes collaborations with Twitch gamers and other social content, including from Mike "Chef Mike" Haracz.
Megan Thee Stallion has teamed with Popeyes to become a franchise owner and launch a "Hottie Sauce," which is teased in a short Western-style video. The campaign, created with Harper & Scott, includes three co-branded merchandise collections, which will be available early to customers subscribed to the chain's rewards program.
Ocean Spray created a "#BetterTogether" campaign that features holiday recipes using the brand's products devised by Jesse Tyler Ferguson of "Modern Family" and co-author of "Food Between Friends." The push includes brand collaborations, virtual experiences, influencer marketing, digital, events and a partnership with Share Our Strength's No Kid Hungry initiative that will deliver care packages to staff at 50 schools nominated by the public.
Crocs teamed with Snapchat and Bitmoji on a "Croctober" campaign that enables users to dress their avatars in the brand's footwear. The push includes a "Croc Day" on Oct. 23 that will offer exclusive access to products and give consumers the chance to be featured on the brand's social channels by tagging @Crocs and sharing their Crocs-themed avatars.
Rethink created a "Hockey for All" campaign for Canada's Scotiabank that features an anthem 60-second spot showing diverse NHL players as narrators voice social media taunts before Black player P.K. Subban appears, saying, "Go back where we belong? This, this is where we belong." The campaign includes a $2 million pledge by the bank to support inclusivity in the sport.
Julia Neumann, chief creative officer at Johannes Leonardo, talks about inspirations and favorite work. Neumann explains why she's most proud of the Bob Ross "Lost Episode" for Mountain Dew and why she was inspired by KesselsKramer's "The Other Final."
Wunder worked with Relief in New York and Miami to distribute 10,000 business cards that resemble the invitation cards used in Netflix's "Squid Game" with the same geometric shapes but copy on the back reads, "There's a better way to get out of debt." Stephen Flynn, creative director at Wunder, explains, "We thought if we could strike with something quick enough and relevant to the situation, we could create a surprising brand interaction and start the conversation around debt."
Publicis Groupe CEO Arthur Sadoun talks about the agency's third-quarter results, with revenue up 5% from the same period in 2019. Sadoun also discusses the current state of play for pitches, the talent shortage, changes at BBH and helping clients with sustainability.
Droga5 has been appointed creative agency of record for the new Hard Rock Sportsbook app by Hard Rock Digital. The agency's first work will debut later this year, and Hard Rock Digital's John Koller says, "For the launch of Hard Rock Sportsbook, we needed to collaborate with partners with strong strategic insights, creative rigor, and feet firmly planted within sports culture."
JDS Sports is a sports and entertainment holding company that invests at the intersection of content and commerce. JDS investments span venture capital and private equity, and include SLAM, RTG Features, Buzzer, Dibbs, The GIST, VidMob, INFLCR, Transmit, ReadyUp, Framework Ventures, IDEO CoLab Ventures, 1091 Pictures, 19nine and Five-Star Basketball. They are looking for a full-time Community Manager to join the team. Reporting to the Chief Executive Officer and President, the Community Manager will play a central role at JDS Sports, supporting the firm's community engagement, operations, programming and marketing. The Community Manager will focus these tasks on both JDS Sports and two owned and operated businesses in particular, RTG Features and Five-Star Basketball. Major responsibilities: Plan and produce online and offline community engagements with JDS Sports portfolio companies, key stakeholders and partners. Collaborate with the teams and partners at RTG Features and Five-Star Basketball to execute initiatives & programs. Assist, manage and optimize JDS Sports day-to-day firm operations in support of the executive team. Develop and execute a content strategy across owned and earned media for JDS Sports, RTG Features and Five-Star Basketball. Manage applicable social media accounts (Instagram, Twitter, LinkedIn) for JDS Sports, RTG Features, and Five-Star Basketball. Requirements: Passionate about sports & entertainment, with an interest in venture capital a plus. Ability to foster community both online and offline and can show examples of past work. Excellent verbal and written communication skills. Proficient with tools for developing marketing content, managing social media channels, event production, and project management. Bachelor's degree required, with 1-3 years experience in community management, business operations, marketing and social media. Contact: firstname.lastname@example.org
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