Carmichael Lynch has created five spots to celebrate Subaru's 12th annual "Share the Love" campaign, during which the automaker will donate $250 for every new vehicle leased or sold to one of four national charities chosen by customers, with dealers also contributing to a local charity. The spots, which tell stories of individuals helped by each charity, will run in varying lengths across TV, targeted social and digital, and Subaru's YouTube channel.
Anomaly's holiday spot for Dick's Sporting Goods, "The New Kid," is co-directed by Shawn Levy of "Night at the Museum" fame and Will Gluck who produces "Woke," and will officially debut during NBC's Sunday Night Football on Nov. 17 before running across TV, select movie theaters and YouTube, Twitter and Facebook. The spot uses computer-generated imaging to bring one of the retailer's stores to life after the doors are closed for the evening, with merchandise playing all night with the newly arrived Nike Air Max 270 React and rushing to get back on shelves before the store opens next morning.
The Martin Agency has unveiled a Latin Grammys campaign for Oreo that features reggaeton artist Becky G singing an original song created by Massive Music, with lyrics composed by the brand and the agency. The spot, set to the track, shows Becky G dancing with family and friends and being surprised by a note and a pack of Oreos when she's apart from them.
Busch has created a Twitter campaign that will follow the progress of NASCAR driver Kevin Harvick, who the brand sponsors, at Sunday's 2019 Ford EcoBoost 400 race. Fans who tweet using #Busch4Harvick will be entered into a sweepstakes to win a limited-edition, signed Harvick Busch can and beer for a year if Harvick takes or holds first place during the race and the number of winners will be determined by how many laps for which he leads.
Disney Plus sponsored an augmented reality Snapchat lens to tout its live-action version of "Lady and the Tramp" that also includes a "sign up" button to encourage users to subscribe. The lens places users behind an image of a checked tablecloth, plate of spaghetti and the two dogs, and when users open their mouths a chef hat is placed on their head.
Mobile video ads are showing strong growth in terms of usage with a 31% increase during the third quarter, according to PubMatic, which expects related monetization to continue expanding as new formats are rolled out. Likewise, header bidding is increasing in popularity due to initiatives such as app-ads.txt and integration of apps, according to the report.
Tech companies are starting to develop tools that will enable marketers to more easily tap the growing podcast medium such as Midroll Media's soon-to-be-launched programmatic tool, writes Sahil Patel. But many executives worry that advancing toward a programmatic model will result in podcast ad overload, decreased rates and more commercialized messaging.
VMLY&R's Craig Elimeliah discusses the relationship between data and creativity, why he doesn't think the study of neuroscience can replace experiences and emotions that drive creative and what he's most inspired by at the moment. "What really excites me is the idea of sequential storytelling: the ability to leverage dynamic creative, along with data and targeting, to tell a story to many different audiences, using frequency and creative and unique formats that work in combination over many channels," he says.
Johannes Leonardo's Emily Wilcox describes three vital traits of modern account executives, including a passion for delivering results for clients and an ability to bring together creative and strategic talent from both sides. "[I]f you care about and truly believe that business-minded creativity drives effectiveness and is impactful for clients, then you need great account people more than ever," she writes.
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