Panda Express has unveiled augmented reality filters, "Celebration of Good Fortune," on Instagram and Facebook to ring in the Lunar New Year. The five AR filters feature cultural traditions relating to the holiday, such as red envelope surprises, lion masks and seeing off evil spirits with firecrackers, and the brand is also running a sweepstakes with a grand prize trip to Universal Studios Hollywood in 2021 to celebrate the holiday.
Pop-Tarts, with MRY, is making its Super Bowl debut with a 30-second spot following the first half's two-minute warning that touts its new Pop-Tarts Pretzel and stars Jonathan Van Ness from "Queer Eye." A 15-second teaser shows Van Ness having a meltdown at a snack table on set, screaming that "Somebody needs to fix this!" when everything on display is deemed too dry and boring.
TBWA\Chiat\Day New York's Super Bowl ad teaser for Mountain Dew shows hands frantically typing the same sentence repeatedly at a typewriter -- "New MTN DEW Zero Sugar. As good as the original, maybe even better?" -- as ominous music plays in the background. The teaser references the classic scene in "The Shining" where the protagonist repeatedly types, "All work and no play makes Jack a dull boy."
Goodby Silverstein & Partners has released a teaser for Cheetos' first Super Bowl spot in 10 years, which stars MC Hammer snacking on Cheetos at a piano in 1989 before having a moment of inspiration when he realizes his fingers are covered in the snack's dust, or what the brand is calling Cheetle, and says, "Wait, I can't touch this." The teaser is running across the brand's social channels.
Leaders from Mcgarrybowen, TBWA\Chiat\Day New York, Joan and VMLY&R argue the case that agencies must collectively take a stand against clients pushing for unfair compensation models. "As agencies we have to cowboy up and just say I'm not going to accept these terms -- go do it somewhere else. Do it with your in house agencies," says TBWA\Chiat\Day New York's Rob Schwartz.
The American Association of Advertising Agencies and Association of National Advertisers have responded to Google's announcement that it's planning to eliminate third-party cookies from Chrome with a joint open letter denouncing the move. The letter states that the decision "would threaten to substantially disrupt much of the infrastructure of today's Internet without providing any viable alternative," adding, "We are deeply disappointed that Google would unilaterally declare such a major change without prior careful consultation across the digital and advertising industries."
Arby's, with Moxie, marked Wednesday's National Hat Day with a gallery of Instagram images showing mascots from competitors wearing the brand's brown hat, accompanied by the copy, "Let's be honest, our hat makes everyone look good." The images show the hat atop just the brows of the Burger King, Ronald McDonald, Wendy and Colonel Sanders.
Boston Venture Community Sports Seminar, 5:30 p.m. to 6:30 p.m. on Jan. 23 at Burns & Levinson, 125 High Street, Boston
Topic: Fan Engagement and the Evolution of Sports Media. Moderator: Abe Stein, Content Director, Sports Innovation Lab. Details here.
The Bloomberg Power Players Summit brings together dealmakers, risk-takers and world-class athletes to discuss the future of the multibillion-dollar global sports industry. From transformative technologies and the shift to streaming to understanding the elite athlete's competitive edge, we'll bring you insights, candid conversations and exclusive Bloomberg data on the innovations and trends that will disrupt and dominate the game. Among the topics we'll explore: How will business leaders capitalize on industry changes? What are the opportunities and challenges of investing in sports? How will the next generation of athletes build their brands in a multiplatform universe? Details here.
The Tackle What's Next Summit is for athletes, sports executives and corporations to learn more about how to successfully navigate the opportunities and challenges of athlete career transition. Athletes will learn how to find their next passion outside of sports, network with key influencers and executives, identify valuable skills for future career opportunities, and better understand opportunities that are available. The summit will take place on Jan. 30 from 12 p.m.-7 p.m. at the WeWork Security Building in Miami and will feature former and current athletes talking about opportunities for athletes outside of the game. More details on the event and registration can be found here. If there are brands interested in getting involved with the summit, we do have a couple of final sponsorship opportunities still available. For those who want more information or want to get involved, they can email me directly, Danielle Berman at firstname.lastname@example.org
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