Terri & Sandy's new campaign for BJ's Wholesale Club features a disgruntled guy called Frank who's "not a big fan of change" lobbying against the brand's low prices and fresh produce as he's subtly undermined by his wife Brenda's delight with the wholesaler. The push includes three TV spots and social ads where Frank complains directly to the internet about the brand's direct mail flyers.
Colgate has collaborated with child YouTube sensation Ryan of Ryan's World to design and launch an oral care product line for children. A short YouTube film showcasing the partnership and featuring Ryan at Colgate developing the new products has attracted 2.4 million views since its July 11 release.
O'Keefe Reinhard & Paul is promoting the launch of Ace Hardware's "buy online, deliver from store" service with a 15-second TV and digital spot supported by paid social and dynamic digital content. The campaign's debut coincides with Amazon Prime Day, and the push emphasizes the brand's select product assembly offer.
Saatchi & Saatchi is touting Toyota's 2020 GR Supra -- the model's return after 21 years -- with a campaign titled "This Is Our Sport" that includes 30-, 15- and 6-second spots running across digital and TV as well as radio, out-of-home and cinema advertising. The push also features a "Game Of Horsepower" long-form video on Reddit, Instagram, Facebook, Twitter and YouTube that plays on the classic game, H.O.R.S.E.
R/GA New York's social campaign for Jim Beam touts the highball as the perfect summer cocktail with testimony from "professional refreshers," such as a pool maintenance worker and a technician specializing in air conditioning. The push will target city dwellers on hot days via Twitter ads encouraging them to tweet "#JimBeamHighball" with relevant emojis to be in with a chance to win an "official highball kit."
Agency executives discuss the rise of burnout among millennial staff who never switch off from work and the policies being put in place to address the issue, such as not replying to emails after certain times in the evening or banning the use of Slack during weekends. Publicis Health & Saatchi Wellness' Kathy Delaney says, "All managers should constantly be on the lookout for burnout," which can be indicated by "[l]ow morale and energy, as well as cynicism toward your team and the tasks at hand," says Forsman & Bodenfors' Michele Prota.
Procter & Gamble, sponsor of the US Women's National Soccer Team, ran a full-page ad in The New York Times for Secret Deodorant spotlighting gender pay inequality as part of its #WeSeeEqual campaign. The ad's headline stated, "Women just made history. But they have always deserved equal pay," and the copy included a $529,000 pledge to the USWNT Players Association to help bridge the pay gap between men and women players.
Ivan De Luce showcases 15 brands that have drastically changed their logos over the years, including Amazon's 1994 mark with its attempt to depict a river through the letter "A" to the introduction of its iconic arrow in 2000 and Pepsi's 1898 logo with intricate lettering to today's symbol. The fastest change was Apple's complex 1976 black-and-white logo depicting Sir Isaac Newton to the rainbow apple in 1977, which has seen very little change since.
Navy Recruiting Command has launched a "Journey to the Moon" interactive game on Google Assistant, which incorporates real audio from the Apollo 11 moon landing and challenges players to guide the craft successfully on its mission. Those who win the game are given information on career fields within the Navy.
Publicis.Poke's Nicholas Roope explores how advertising can cut through digital content overload by providing examples of work for BMW, PETA and KLM that shines due to its focus on being intentional instead of seeking attention and creating meaning for consumers. "Create value for users who care about you, instead of maximising shallow, disengaged reach at all cost," he writes.
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