Copacino+Fujikado's campaign for winery 14 Hands promotes its canned wine with a nod to beer advertising, including a "Wineski" spot that makes a play on Bud Light's well-known "Wazzup" ad from a decade ago and shows women and their partners enjoying the game. The national push is running on digital, including Pandora and YouTube, and features influencer collaborations with the tagline, "Grab a Wineski."
Southern California Edison's new safety campaign from IW Alliance, made up of Dailey, IWGroup and GP Generate, features a fast-talking, computer-generated squirrel that warns people about the dangers of using gardening tools close to power lines or errant metallic balloons. The campaign is running across TV, out of home, social and digital, and features spots in five languages widely spoken in Southern California -- English, Spanish, Korean, Mandarin and Vietnamese.
McDonald's is touting its partnership with Uber Eats in a new spot from its dedicated agency DDB Worldwide's We Are Unlimited, which features diverse people in a variety of scenarios being cheered up when the doorbell rings and the brand's food is delivered to their homes. "Delivering Happy" is running nationally across digital and TV.
Wingstop, with 3Headed Monster, enabled consumers during its "Flavor World" tour to be filmed in video booths with green screens and become part of 15-second ads that were then emailed to participants to share on social. The brand says the integration was achieved using first-ever technology via a custom video app, and also displayed the "vidbomb" ads on a Times Square's billboard and across social channels.
TBWA Media Arts Lab's new spot for Apple, "Behind the Music. Behind the Mac," showcases the UK music scene with black-and-white stills of artists including David Bowie and Paul McCartney deep in the creative process. The ad is set to Swindle's "What We Do," featuring Rider Shafique, P Money, D Double E and Daley.
Fifteen-second ads continue to dominate YouTube by capturing 47% of ads from January 2018 to February 2019, according to MediaRadar, while 30-second spots increased to 24% of ads, year-over-year, and 6-second promos dropped to 16.5% of ads. The shift can be attributed to the fact that 15-second, nonskippable ads are only recently available in ad auctions and the popularity of long-form content, says MediaRadar CEO Todd Krizelman.
TV viewers are increasingly using social to connect with each other during their favorite shows and research indicates that advertisers can benefit from including digital elements in their ads, such as hashtags, and that ads that appear during shows that generate a lot of social activity spur purchases, David Schweidel writes. "When marketers are advertising in socially popular shows, they should be mindful of the mood portrayed in ads, as emotional and funny advertisements do a better job of grabbing viewers' attention," he writes.
This infographic from Branex highlights video marketing statistics and emerging trends that will continue to dominate, including live branded Q&As and 360-degree video to deliver immersive experiences. Additionally, mobile-first video will become the norm, YouTube spots will become more popular than TV ads and virtual reality video will see wider adoption, Branex predicts.
"I believe that a whole new wave of innovation will be unleashed as 5G enters the mainstream," asserts Mo Katibeh, CMO at AT&T Business. In this exclusive Q&A, find out why he views the rollout of 5G as a revolutionary moment that will forever change the way people do business.
This is your last chance to register for the 2019 ANA Masters of B2B Marketing Conference, May 29-31 in Chicago. Learn how the best business marketing minds are driving growth and building marketing value.
- Alicia Tillman, global CMO at SAP
- Gary Vaynerchuk, CEO at VaynerMedia
- Russ Findlay, EVP and CMO at Hiscox
- Toni Clayton-Hine, CMO, Americas, at Ernst & Young
- David Rabkin, EVP and general manager of U.S. small and medium-sized enterprises, global commercial services, at American Express
- Penry Price, VP of marketing solutions at LinkedIn
- Michael Lacorazza, EVP and head of integrated marketing at Wells Fargo
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