Johannes Leonardo's debut campaign for Bagel Bites features spots that showcase popular online debates, such as whether clowns are silly or scary, if children prefer unicorns or ponies and how dogs would wear pants. The ads feature the slogan "Pizza on a Bagel -- We Can All Agree With That," and the campaign is running across TV, social, digital and out-of-home.
Clipchamp's Anna Ji offers YouTube and Facebook content marketing lessons from the viral success of "Tiger King," including the importance of developing a brand voice and shooting videos with interesting backgrounds and locations. Post content frequently, optimize videos with keywords in tags and titles, and add graphics and music during editing, she advises.
TBWA\Media Arts Lab's latest effort for Apple's "Shot on iPhone" campaign is a nine-minute film by "La La Land" director Damien Chazelle that was shot for vertical on mobile and shows a stuntman having flashbacks of his career as he plummets from a tall building and his safety gear seems not to work. The epic tale, spanning multiple movie genres, ends with the copy "Vertical Cinema."
Jose Cuervo created a livestream "Who's Making Margs?" event series on its YouTube channel that features virtual parties hosted by celebrities from their homes. The first event was hosted by rapper Lil Dicky, who taught viewers how to concoct Jose Cuervo peach margaritas and featured challenges with prizes.
Firefox's latest update will automatically delete select first-party tracking cookies after 24 hours, a move designed to stop "redirect tracking," which is a tool used by adtech firms as a workaround to cookie blocking, writes Wendy Davis. Steven Englehardt, a Mozilla computer scientist, wrote in a company blog post, "Tracking poses a threat to society, user safety, and the autonomy of individuals."
Deutsch LA created a pro bono YouTube pre-roll "Unskippable Humans" campaign with Tribeca Film Festival and the UN featuring trans activist and actor Theo Germaine, who urges viewers not to press the skip button. Copy appears saying, "Is it OK to skip homeless people like you skip ads?" before Germaine suggests what people could do instead and directs them to information on the UN's goal to reduce global poverty.
Google is helping brands tap into the burgeoning audio ad market with tests for programmatic sellers and buyers in its Ad Manager and Display & Video 360 platforms. Some of the new capabilities include dynamic ad insertion and forecasting capabilities within Ad Manager, a marketplace for audio ads within DV360, an audio ad creation tool and brand measurement capabilities.
EMarketer has revised its 2020 US ad spend forecast, with the pandemic effect in mind, and projects a swing from a $20 billion growth to a decrease of $16.4 billion to total $225.79 billion. On the positive side, eMarketer says digital ad spend will increase $2.2 billion to $134.66 billion and mobile ad allocations will rise $4.22 billion to $91.52 billion.
Alison Pepper, executive vice president of government relations for the American Association of Advertising Agencies, talks in this podcast about helping to defeat the D.C. Council's 3% ad and personal information tax, and how it would have affected agencies. She discusses why she expects "other states to follow suit," how the 4A's will keep fighting against them and 4A's guidance on privacy legislation.
Six Degrees founders Desmond Attmore and Brian Wright talk about launching the agency, creating campaigns that support communities, working with clients such as Budweiser and Puma, and what advertising must do to further racial justice. "Brands are painting the picture, but not using our paintbrush," Attmore says, adding, "Brands need to hire actual multicultural agencies represented by people of color."