Industry News
Advertising
Top stories summarized by our editors
12/3/2021

Panera Bread's reusable holiday cup collection features designs by TikTok creator Emily Zugay, who became a viral sensation on the platform with her humorous improvements of brand logos and satirical videos. The "2021 Ugly Holiday Cup Collection," created with Alison Brod Marketing + Communications, features four original limited-edition designs that can be won by entering a sweepstakes via a dedicated site.

More Summaries:
Emily Zugay
12/3/2021

Telehealth brand Hims released a holiday campaign from Ryan Reynolds' Maximum Effort that includes a 30-second spot showing a man's hand opening the doors of an Advent calendar to get chocolate treats until the final door reveals a blue pill on top of a cushion as copy says, "Unwrap each other this year." The "Sexmas" push is running across social, digital and out of home, including at Times Square.

More Summaries:
Ryan Reynolds, Times Square
12/3/2021

Kendra Clark highlights four ad industry predictions as privacy regulations increase worldwide, including the US where there are more than 25 state-level privacy bills in the works. Experts agree that it's unlikely the US will see comprehensive federal privacy legislation in the near future and expect more industry self-policing.

More Summaries:
Kendra Clark
12/3/2021

Saatchi & Saatchi created a 60-second "Bookstore" spot for Toyota that features a girl rallying her community to save a local independent shop. The ad, part of the brand's annual holiday "Toyotathon" campaign, debuted during "Christmas in Rockefeller Center" on NBC.

12/3/2021

Counsel created a campaign for Vacasa and Dr. Seuss Enterprises that enables people to book a holiday stay in the Grinch's iconic cave, which is "three thousand feet up, up the side of Mt. Crumpit" and is just outside of Boulder, Utah. The multi-level cave spans 5,700 square feet and is showcased in a 30-second spot that's supported by digital and social promotion.

Full Story:
Adweek
More Summaries:
Vacasa
12/3/2021

Xbox is celebrating its 20th anniversary with a 3D museum created by Active Theory that enables visitors to virtually explore exhibits of its gaming history. The experience also lets Xbox users log into their accounts to revisit and share via social their gaming history.

Full Story:
Muse by Clio
More Summaries:
Active Theory
12/3/2021

LinkedIn's Group Identity for B2B, an option the platform will soon start testing, lets marketers tap into first-party user data across sites in its Audience Network. The feature enables targeting by professional attributes, and therefore less need for third-party data.

Full Story:
Social Media Today, Adweek
12/3/2021

Based in Pittsburgh, Pa., Diamond Kinetics seeks a Director of Content Programming & Production to produce high-quality digital content, primarily video, to be used in DK's mobile apps as well as in key media channels. This role sits at the intersection of DK's Product team and Marketing arm. Responsibilities and core competencies: Understand DK's overall product roadmap and marketing strategy in order to prioritize video/photo projects, build production calendars and carry out production through all its various phases. Have creative vision. Help conceptualize "big ideas" with an understanding and ability to leg-out videos in an attainable manner. Coordinate with baseball and softball experts to conceptualize content, define requirements, and develop content outlines. Oversee script development, storyboards, and creative brief writing. Qualifications: A degree in film, media, or another relevant field. 7-10 years production experience working on film sets or as part of a production team. Experience producing video content at scale for broadcast and/or social media channels. YouTube expertise a plus. Experience in baseball/softball marketing and/or playing baseball/softball at a high level is strongly recommended. A passion for storytelling with a keen sense of visual style (adhering to a brand). Proven ability to write and shoot compelling narratives that keep the viewer engaged. Portfolio required. Details here.

12/3/2021

The Associate Director of Trademark Licensing at the University of Alabama is responsible for assisting in the daily operations and long-term strategic direction of the Marketing and Trademark Licensing Office. These responsibilities include brand management, revenue generation, strategic planning, insightful reporting, enhancing customer experience, and communicating plans as well as results effectively to internal and external partners. Required minimum qualifications: bachelor's degree and two years of experience in intercollegiate athletics, a professional sports organization, and/or other trademark/licensing experience; or master's degree and some experience in intercollegiate athletics, a professional sports organization, and/or other trademark/licensing experience. Skills and knowledge: Proficiency in the use of Microsoft Office and other related software. Extensive knowledge of trademark practices and a demonstrated history of performing related duties in a high-profile setting. Ability to effectively work with diverse populations. Effective verbal and written communications skills. Experience working within an intercollegiate athletics department and/or licensing industry organization in a licensing, marketing and/or communications role. Working knowledge and experience with CLC or licensing industry and CLC systems. Details here.

Full Story:
careers.ua.edu
12/3/2021

NBCUniversal Local is looking for an experienced Freelance Podcast Producer/Editor to create original podcasts that will also be distributed with video on audio/linear/digital/mobile/social platforms. This position will focus on two main projects: Highly produced weekly podcast on Fan Controlled Football. FCF was the first sports league controlled by fans, so this position will be encouraged to pitch ideas on way to engage fans and help them influence the creative direction of the show. TBD weekly news interview podcast from NBCLX, NBC's news brand for Generation Z and millennials. A successful candidate will have a proven ability to own the entire lifecycle of creating engaging podcast and video content, from booking to producing to editing to promotion. Our ideal candidate is someone who is full of ideas and can take a project from pitch to publication or take someone else's idea and produce it as if the idea was her/his own. The right candidate should love sports (especially football), love editing, pitching concepts, enjoy finding innovative ways to tell stories, be a digital video/podcast consumer, have excellent people skills and team orientation, be willing to try new things and be comfortable working on both in-depth storytelling or a quirky viral story. We are looking for a self-starter who always wants to create content. Our ideal candidate can pitch a concept, produce, edit and deliver it and be passionate about every step of the way. The Freelance Podcast Producer/Editor will be part of a digital video innovation team working with NBC's 12 owned stations, NBCLX, OTS and RSN digital platforms. Qualifications/requirements: Must have at least 5 years of experience producing and editing podcasts and video content. Demonstrated ability to create a highly-produced, multi-segment podcast. Proficiency with audio and video editing on tight deadlines. Advanced Adobe Premiere editor and familiarity with using Essential Graphics (.mogrt files). Ability to use Adobe Photoshop (After Effects knowledge a plus). Exceptional editorial skills: Ability to recognize stories with high potential for attention. Send Resumes and work samples/reel to nbcotsdit@gmail.com

Full Story:
nbcuniversal.com