Oui by Yoplait is touting its glass pot "heritage collection" with a "Oui Heritage Workshop" series on Instagram's IGTV that features influencers showing how the pots can be repurposed for use in the home. The series runs July 14 through Aug. 4, and Robert Williams notes the brand is part of a trend of packaged food brands boosting their digital media presence, noting other examples.
Pinterest published a blog post that offers insight into its recent algorithm updates, which could make a difference in videos and content distributed to a brand's target audiences, writes Andrew Hutchinson. Content will now be driven beyond what posts users have shown interest in; it also will be driven by what sparks engagement, such as videos, writes Pinterest Engineer Yaron Greif, who also noted brands can boost engagement by posting regularly and utilizing different types of content.
A New York resident has filed a class-action lawsuit against LinkedIn over its iOS app, which read data from Apple device users' clipboards, a feature that LinkedIn says has been disabled in the newest version of the app. The suit says LinkedIn violated California privacy laws and federal wiretap laws.
Goodby, Silverstein & Partners' "Live Truly" campaign for Truly Hard Seltzer features four upbeat spots directed by Malia James that champion individuality and highlight the brand's summer flavors. The push is running across digital, TV and out-of-home. The brand also has partnered with four artists on can designs, and their work is included in new video ads as well as limited-edition brand merchandise.
JanSport's "Lighten the Load" campaign encourages Generation Z to talk about their mental health with spots from Haymaker and Ruby Pseudo that show young people sharing stories about their mental health and how they found support. The videos direct viewers to a dedicated site where they can find mental health resources.
The National Hockey League is celebrating the return of the sport on Aug. 1 in a 60-second "Better Days Are Coming" spot that debuted on its social and digital channels and shows excited players and fans. The ad is set to OneRepublic's "Better Days" and the campaign, from the NHL's in-house marketing unit and NHL Studios, is running across NHL Network, NBC, NBCSN, CBC, Sportsnet and TVA Sports.
Simon Fenwick, executive vice president of Talent Equity & Inclusion at the American Association of Advertising Agencies, sets out how the 4A's will be supporting agencies during this "watershed moment" for diversity. These efforts include an annual 4A's Diversity Survey to measure agency progress, a virtual Vanguard program for Black talent and an Equity & Inclusion Congress from Sept. 21 to 23.
A study by United Talent Agency Marketing reveals 60% of consumers are following more celebrities and influencers during the pandemic and 61% don't mind celebrity content that's produced in collaboration with a brand. The research also found brands using celebrity influencers on Instagram experienced a 1.5 times lift in traffic this year compared with 2019, and the infographic showcases specific brand outcomes and engagement rate lifts by industry.
Research indicates businesses are boosting customer data platform investments at an astounding rate. Pamela Parker examines the value of these platforms, which she says are "driven by the proliferation of devices and customer touchpoints, higher expectations for marketers to orchestrate real-time personalized experiences across channels and the need to navigate complex privacy regulations."
Byte downloads surged last week following Secretary of State Mike Pompeo's mention that the administration is contemplating a TikTok ban in the US. The free short video app hit the No. 1 spot on the App Store with 126,000 global downloads on Wednesday and another 622,000 on Thursday, according to Sensor Tower.
- Page 1