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Top stories summarized by our editors
12/3/2021

Just over 46% of employees working in the agency, media and technology industries are women, a nearly 10% decrease from the previous year and a disproportionate decline compared with other sectors, according to She Runs It's annual #Inclusive100 study. In addition, although the hiring of Black, Asian American and Pacific Islanders and Latinx employees increased, the growth was less than the previous year.

12/3/2021

Amazon has invited the major holding companies to pitch for Audible's global media business of $500 million in annual spending. The pitching process will begin early in 2022 and be managed by ID Comms, according to sources.

12/2/2021

The Woo created a social campaign to introduce Cardi B's new Whipshots brand, a whipped cream infused with vodka created with Starco Brands, which debuted with a post featuring a video and images on the star's Instagram account that's attracted more than 915,000 likes in under a day. Rogers & Cowan PMK is providing PR and other support for the product, which is being released in limited daily drops throughout December and will be available in stores and online later.

12/2/2021

Spotify unveiled its annual in-house global holiday "Wrapped" campaign, with media handled by UM Worldwide, which features creative informed by listener insights that focus on a "totally normal" year. The campaign, running across out of home, social, digital and connected TV, is accompanied by personalized in-app elements that can be shared across social media, including a "2021: The Movie" experience based on listening habits, an "audio aura" visual and an interactive playing card game.

More Summaries:
UM Worldwide, Spotify
12/2/2021

John Legend's music video for his holiday song, "You Deserve It All," also serves as an ad for LG Signature by showcasing products such as its wine cellar, refrigerator and TV. "The holidays are all about coming together to host family and friends in the comfort of your own home, and LG Signature products will make that even more enjoyable," says Legend, who was named brand ambassador last month.

12/2/2021

The Martin Agency's latest spot for Geico, created in partnership with Rovio Entertainment, shows a couple talking about loving their new house if only it weren't for the bird problem, or more specifically an Angry Bird problem. "Why are these birds so angry?" ponders a neighbor looking over the garden fence as the animated characters crash into windows and destroy pots and furniture.

More Summaries:
Rovio Entertainment
12/2/2021

Coomer created an "Anti-Celebrity Meals" recruitment campaign for A&W that stars four of the chain's employees from Central Kentucky in creative running across social and digital accompanied by uniform T-shirts, window posters and yard signs in their hometowns. Franchisees will be able to choose their own "local celebrities," and the push includes messaging such as "Unlike other chains, we locally source our celeb meals."

Full Story:
Adweek
12/2/2021

Butler, Shine, Stern & Partners created a six-minute documentary for Activision's Blizzard Entertainment that shows chess Grandmaster Garry Kasparov take on an artificially intelligent opponent again, this time playing Hearthstone. "Kasparov's battle against the AI was iconic," says BSSP's Sinan Dagli, adding, "We wanted to make sure we told the tales of the match in 1997 and set the scene for Garry's new challenge in Hearthstone."

Full Story:
Muse by Clio
12/2/2021

Forrester principal analyst Gina Bhawalkar looks at five ways brands can use inclusive language to enhance the customer experience this holiday season. Content accessibility, accurate translations into multiple languages and readability are some of the ways to welcome customers, Bhawalkar writes.

12/2/2021

PQ Media predicts marketing media spending will realign to pre-pandemic levels this year with a 7.2% global increase to $1.376 trillion and 8.7% growth in the US to $539 billion. US growth will be driven by digital and alternative media spending with a 14.7% increase, compared with traditional media with 3.7% growth; though, in total dollars, traditional media will still outperform digital and alternative media: $281.13 billion versus $257.91 billion.