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8/14/2020

The Bobblist is the most comprehensive platform devoted to the style, the history and the business of Bobbleheads. They have partnerships with the leading companies in the space and are continuing to expand with partners and newsmakers. For more details, email ktczerwinski@gmail.com and visit www.thebobblist.wordpress.com.

MLB
8/14/2020

MLB is looking for a YouTube expert who can help run the MLB YouTube channel. Job responsibilities: Assist with maintenance and optimization of MLB's YouTube page, ranging from selecting videos to be published, coordinating thumbnail images, organizing playlists, adding effective descriptions and tags, etc. Monitor comments across YouTube channels and MLB's Community Posts. Deep understanding of how titling and thumbnails can affect a video's performance. Work during MLB game times to get best action from around MLB on MLB's YouTube channel. Cutting and creating highlight reels around that day's action. Job qualifications: 2+ years experience in YouTube and social media content. Extensive experience working within the YouTube ecosystem and running a YouTube page is preferred. Experience with Adobe Premiere. Experience with Adobe After Effects and adding graphics to video also preferred. Familiarity with the sports YouTube universe/community. Familiarity with YouTube metrics and other social media metrics. Details here.

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mlb.com
NBA
8/14/2020

Social Responsibility and Player Programs Manager, NBA G League. This role will be responsible for building strategic relationships with the Social Responsibility and Player Program departments that incorporates team and league social initiatives, player development initiatives and youth basketball initiatives into all facets of the G League. Major responsibility: Manage relationship with Social Responsibility, Youth Basketball and Player Development. Work with NBA Player Development to develop and execute programs that are tailored to the G League experience. Work with NBA Social Responsibility to outline calendar of event activations and ensure proper execution. Engage directly with teams in a collaborative effort with NBA Player Development. Develop NBA G League exclusive Cares partnerships. Required Skills/Knowledge: 4-6 years of prior experience in Social Responsibility, Community Relations or similar field. Experience in program development and execution. Ability to work well as part of the team. Ability to meet tight deadlines and work well under pressure. Excellent interpersonal skills. Excellent writing and editing skills. Education: Bachelor's degree in Business, Communications or related discipline. Details here.

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nbacareers.nba.com
8/13/2020

Facebook is removing 1,000 ad targeting selections that are underutilized or echo other options for marketers. The social platform also has expanded its banned racist and bigoted content classification to include negative Jewish stereotypes and blackface depictions.

8/13/2020

Lincoln is promoting its partnership with wellness app Calm with a video that shows Matthew McConaughey taking part in a meditation session. The collaboration gives Lincoln owners a year's premium subscription to Calm, just in time for Aug. 15's #NationalRelaxationDay, and includes McConaughey lending his voice to a "bedtime story" on the app.

8/13/2020

Maytag, with Ketchum, tapped viral video creators The Holderness Family for a "Mystery Stain" social video that attracted 1.5 million views in its first week. The video is set to an original Holderness Family song about the washer's Extra Power Button, and Maytag's Allison Gillespie says, "We think we have a cheeky tone and this fits with that."

8/13/2020

AKQA teamed with artist Olafur Eliasson to create an augmented reality Earth Speakr app that enables children to express their emotions about climate change and environmental issues. The AR app lets children turn their facial expressions into a cartoon face that can be superimposed on to anything, with a video showing cartoon expressions adorning melting icebergs, trash and pollution-emitting buildings.

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Fast Company online
8/13/2020

VMLY&R worked with Baileys, the sponsor of the UK's Women's Prize for Fiction, to launch a 25-book "Reclaim Her Name" collection that features the real names of women for the first time who wrote under male pseudonyms, including the publication of George Eliot's "Middlemarch" with the author's real name, Mary Ann Evans. "These titles were specifically chosen to not only introduce classic books to a modern audience, but also to encourage dialogue around why women felt (and still feel) the need to portray themselves as men in order to become accomplished writers," says VMLY&R's Tamryn Kerr.

8/13/2020

An anonymous associate creative director talks about the difficulties of balancing working from home with homeschooling his son, his worries about layoffs and why he wished it could be more openly shared with his employers. "It would be nice to have it out in the open and talk about ways the agency and employees could help each other," he says, adding, "We need to help parents who really might be struggling."

8/13/2020

Snag Tights created a sizing matrix for all shapes, sizes, abilities and genders and "built [its] business around the idea that everyone deserves clothes that fit, clothes that make them feel confident and like anything is possible," and the UK fashion brand is being recognized by The Drum as Diversity & Inclusion Company of the Year. Diverse customers are celebrated with testimonials and real images on the brand's social channels, and it says has drawn many return customers since its founding in 2018.