Amazon marked Giving Tuesday by enabling Alexa users to donate to children in need via Toys for Tots by using their voice and teamed with Universal Pictures to promote the effort with a spot starring Robert Downey Jr. in character from "Dolittle" with his animated animal sidekicks. People can donate via Alexa throughout this month and those who do so will receive a thank you from the movie's costar, Craig Robinson.
Small is touting Diesel's foray into real estate with T-shirts that cost up to $5.5 million that also come with a "free" condo in the brand's new building in Miami, developed in partnership with Bel-Invest. A spot showcases the condo T-shirts, which are adorned with floor plans, and the push includes out-of-home and digital ads.
BBDO New York's debut campaign for Made For St. Jude, "St. Jude Hall of Heroes," features a virtual reality world that showcases 60-feet-tall superheroes created by children being treated for cancer. Viewers can interact with each virtual statue to find out more about the bravery of individual children and their families, and the experience is being promoted via a Facebook video and will be available in select Best Buy locations using Oculus Quest from Friday before rolling out on the Oculus platform early next year.
Members of the Privacy for America coalition, including the Association of National Advertisers, IAB, American Association of Advertising Agencies and Network Advertising Initiative, have released a set of privacy principles to help lawmakers shape national privacy and data legislation, which proposes consumer opt-in and opt-out measures and banning data use for discrimination. "This new approach clearly defines and would make illegal data practices that would harm consumers or otherwise make personal data vulnerable to breach or misuse, while preserving the benefits that come from the responsible use of data and ensuring the economy can grow and innovate," the Privacy for America group stated.
Mozilla CMO Jascha Kaykas-Wolff uses agile marketing to create a team structure and align goals across the company. He emphasizes the communication of priorities and deployment of resources through this structure to solve problems efficiently.
Droga5 has won the title of Agency of the Decade from Adweek, and David Griner explores the agency's growth, spotlights its award-winning creative and its acquisition by Accenture Interactive. "Droga5 is the kind of partner every brand needs on its side," says The Hershey Company's Jill Baskin, adding that "their ability to deliver topical, relevant creative that is founded on exceptionally strong strategic thinking" is what makes them stand out.
BBH and The Women's Entrepreneurship Day Organization's #ChooseWOMEN campaign has enlisted Hanson Robotics' Sophia the Robot to promote the first-ever #ChooseWOMEN Wednesday initiative, which urges people today to shop from female-owned businesses and consume content created by women. "The more we work with Sophia and her team, the more fascinating and important we see the dimensions she brings to the whole question of gender equality," says BBH's Sarah Watson.
Wieden+Kennedy's Colleen DeCourcy has been chosen by Adweek as its Creative Leader of the Decade, and Doug Zanger takes an in-depth look at her career, which has spanned BBDO, JWT, TBWA and founding Socialistic before joining W+K. "Colleen is a modern-day Frank Capra," says Facebook's Antonio Lucio, adding, "Her work is always hopeful and appeals to the best in us all."
A six-person team of 16 cultures set out to update the definition of multiculturalism and they landed on a spectrum based on the degree of cultural identity, knowledge and internalization. They suggest a higher level of multiculturalism can help with cross-cultural tasks, connections and creativity.
Univision is focusing on the burgeoning Latino urban music scene with its Uforia TV special featuring footage and interviews with artists. Univision aims to reach younger audiences who then, in turn, could be attracted to the network.