Industry News
Advertising
Top stories summarized by our editors
1/14/2022

Matt Eastwood, global chief creative officer at McCann Health, talks about his favorite health care campaigns and what attracted him to the industry. "The thing I love most is that every problem is so meaningful. Every day we have the opportunity to help improve someone's quality of life," Eastwood says.

Full Story:
Muse by Clio
1/14/2022

The Richards Group is rebranding to TRG as it moves away from the controversial legacy of its founder Stan Richards, and although the final rebrand is yet to be unveiled, the new name is referenced across the agency's social channels and part of its website. "Our goal is to celebrate what has made us successful -- creativity, collaboration, inclusivity and innovation," said an agency spokeswoman about the change.

1/13/2022

Employees are not a commodity and the agencies that embrace an empathetic, transparent and curious leadership approach will successfully navigate the current talent crisis, writes Kate Wolff, founder and CEO of Lupine Creative. "Empathy grows within agency culture when we teach people to understand the gap between perceptions and intentions, and the importance of treating both sides of any interaction with an equal ear," Wolff writes.

Full Story:
SmartBrief/Marketing
More Summaries:
Wolff
1/13/2022

Wendy's, with support from VMLY&R, Spark Foundry and Ketchum, hosted its fourth celebration of National Roast Day on Twitter by daring brands and consumers to line up to be roasted. Some of Wendy's best retorts include its response to Oreo: "When adding milk makes you taste better, you're doing it wrong," and to Jack in the Box: "Somehow not the worst clown based fast food restaurant."

More Summaries:
Wendy, VMLY&R, Spark Foundry, Wendy, Twitter
1/13/2022

Adobe Stock, in working with forecasting company WGSN, says brands will shift from last year's messaging rooted in caution and comfort to creative this year that focuses on optimism, playfulness and meaningful connections. Among the 12 creative trends from Adobe are "Get Moving," which shows movement and rhythm to convey emotional connections, "Soft Pop" with pastel 3D cartooning and "Prioritize the Planet" that focuses on sustainability and greener living.

More Summaries:
WGSN
1/13/2022

Avocados From Mexico is gearing up for the Super Bowl with a virtual "House of Goodness" experience hosted by Drew Brees that consumers can visit to directly buy avocados, check out recipes, watch the game and take a selfie with the NFL legend. A 60-second spot shows Brees introducing the virtual experience, and the campaign is running across social media with a pop-up physical "Store of Goodness" experience in New York City from Feb. 8 to 13.

Full Story:
Adweek
1/13/2022

Gap is releasing its first collection of nonfungible tokens, which were designed by artist Brandon Sines, the creator of the Frank Ape cartoon. The NFTs are inspired by the brand's hoodie and are available via Tezos in four categories: "common," "rare," "epic" and "one-of-a-kind."

Full Story:
Marketing Dive
1/13/2022

Wolfgang spent two years developing a Thundertruck electric vehicle in collaboration with automotive and design engineering experts, and the agency is officially launching an IP division. A "Made for Outsiders" campaign from the agency touts the concept vehicle, and Wolfgang's Colin Jeffery says, "It could be a really powerful tool for us as we look for new revenue streams and ways to flex creatively."

More Summaries:
Wolfgang
1/13/2022

Tombras created a two-minute "Guy on a Buffalo Wing" spot that debuted during the College Football Playoff National Championship game and plays on the "Guy on a Buffalo" video series that went viral 10 years ago from the band Jomo and the Possum Posse. The ad features a reworked version of the song written and performed by the band and touts Zaxby's Buffalo Garlic Blaze sauce with the story of a man riding a Buffalo wing in the great outdoors.

Full Story:
Muse by Clio, Adweek
More Summaries:
Tombras, Zaxby
1/13/2022

Fortnight Collective is touting Hershey's One Brands protein bars with a campaign that features a series of spots showing fitness fans biting into other snack bars, only to get a mouthful and face covering of chalk dust. The push features the tagline "Don't Eat Chalk" and is running across social media, programmatic ad channels, YouTube, Amazon and additional platforms.

Full Story:
Adweek
More Summaries:
YouTube