Snapchat is reporting a 36% increase in installs for app ads and a 19% increase in swipe-ups during the past month, along with a 50% increase in video calls, a 25% boost in time spent using Lenses, and more messages, group chats and Discover content engagement. The platform is also reporting heightened interest in online shopping for athleisure, pet products and home goods, food delivery, fitness and wellness, mobile gaming and hobbies.
EMarketer has revised its 2019 mobile ad spending statistics in the wake of China's slowing economy. The research firm is now reporting US mobile ad spending increased 23% to reach a total of $87.30 billion, rather than $99.21 billion previously predicted, and accounted for nearly two-thirds of all US digital advertising expenditures.
JCDecaux ANZ's in-house creative team crafted a series of ads to be displayed among its network recognizing and applauding doctors, nurses, pharmacists, teachers and other workers in Australia. The media firm is also partnering with Broadsheet Media on an out of home campaign for each capital city demonstrating restaurants' pivot to takeout and a promotion for charity R U OK? with mental health messaging.
Digital displays, projectors, media players and other equipment don't come with an expiration date, but there are simple ways to determine when they need to be replaced, writes Bradley Cooper. He outlines key considerations from experts such as brightness, technical standards, ease of repair, general shelf life and whether it does its job disseminating information in a way that meets consumer expectations.
Brands are editing their out of home messaging to engage with consumers on timely issues with restaurants promoting delivery and curbside pickup, "essential businesses" touting their services and government operations and nonprofit encouraging healthy practices and blood donation, writes Ken Klein, senior vice president of Government Affairs for the Out of Home Advertising Association of America. One Midwest roadside business temporarily covered its billboard and witnessed a 10% drop in sales, he writes.
Allied Market Research analysts predict that mobile banking will grow 12.2% during the next five or six years, becoming a $1.82 billion market. More banks and tech companies are introducing the apps and improving their security, and customers are drawn to them for convenience, as well as the way they enable social distancing during the coronavirus outbreak.
YouTube is readying to launch a short-form video feature, which is expected to emulate TikTok. Shorts will be offered within YouTube's app and enable users to utilize the platform's licensed music library to create and upload videos.
Rubicon Project and Telaria finalized their merger to become the largest independent supply-side platform with a combined $224 million in 2019 revenue. Craig-Hallum Capital Group estimates that 70% of the new business' income will be tied to video and connected TV by the end of the year.
Facebook is offering three guidebooks to help businesses affected by the coronavirus: "Responding to the Coronavirus: For eCommerce Advertisers," "Responding to the Coronavirus: For Retail Advertisers," and "Safe and Sound: How Businesses Can Respond to the Coronavirus." Each guide provides general advice on balancing continued operations with customer and employee safety, as well as specific tips on using Facebook tools like Live sessions and messaging platforms to accomplish these goals.
Getty Museum challenged Twitter users to recreate famous works of art using only the people and objects found in their homes and then shared the results. Some of the highlighted recreations include "Madonna and child" -- recreated by a woman with a towel and her dog -- and a creative take on "The Scream" using clothes, oven mitts and toy cars.
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