LinkedIn is adding look-alike audiences as well as audience templates and Bing search data targeting to help advertisers bolster their campaign effectiveness. The company wants to attract more advertisers, offering new features in addition to a user base that has topped 600 million members.
Hotels seeking millennial customers should be aware of their unique preferences, with an emphasis on sharable experiences and tech-driven convenience. Jennifer Barbee recommends four sales tactics that appeal to this generation, beginning with establishing a firm presence in social media.
Facebook took the top spot in AppsFlyer's recent Performance Index of site and network app installs in North America for the first half of 2018, followed respectively by Google, Apple search ads, Snap and Twitter. Writer Greg Sterling reports that app developers are spending 31% on average of their budgets on marketing.
Burger King is offering free Whoppers to its mobile app users in Brazil who take advantage of a new augmented reality feature promoting the company's preorder service, BK Express. Users can photograph ads for competing fast-food brands then launch the app to watch the ad burn on their screens, to be replaced by the Whopper offer.
AV-TEST, an independent security research institute, has evaluated anti-virus security apps for Android according to the degree of protection they offer, their usability and their features. Eleven received at least 5.5 points out of 6, with AhnLab V3 Mobile Security's version 3.1 topping the list.
Instagram's new Checkout function is the latest offering in the world of social commerce, and advertisers have also been making use of companies including Shopify and MikMak to sell across multiple social platforms. Calvin Klein Chief Marketing Officer Marie Gulin-Merle says social commerce is the "ultimate form of advertising," while Petco marketing chief Tariq Hassan predicts that artificial intelligence advancements will "create new ways for consumers to take immediate action and interact directly with brands in real time."
Amazon is introducing its first sub-$100 Kindle reader that incorporates a light and other premium features. The company is also giving current Kindle users the option of sending in their old devices for gift cards and 25% off the new $90 Kindles.
Cadent, an advanced TV advertising company, estimates that more than 65 million households can be served targeted ads but only about one-eighth of the inventory is available. Ad buyers are particularly interested in inventory offered by Turner, NBCUniversal and other TV networks that enable them to reach households that match specific targeting parameters.
Ad buyers can now use Teikametrics' Flywheel platform to alter Amazon Sponsored ad bids automatically to optimize campaigns and adjust to marketplace changes. Teikametrics plans to offer the tool for additional Amazon ad units and to e-commerce brands.
EU regulators have slapped Google with its third antitrust fine since 2017 for imposing contract clauses with sites that utilize its AdSense business and preventing rivals from placing ads on these sites. Google is appealing the earlier cases, and Kent Walker, its chief legal officer, said in a statement that the firm has made product changes to address the EU concerns and noted, "Over the next few months, we'll be making further updates to give more visibility to rivals in Europe."
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