Wikipedia co-founder Jimmy Wales launched WT:Social in October, an ad-free online networking and news sharing site that he hopes will contend with Facebook and Twitter. The site also features SubWikis reminiscent of Facebook groups and enables users to follow hashtags or add them to posts, but signup access is currently limited to a small group of 50,000 individuals.
Fox Sports has sold 78% of in-game ad inventory for Super Bowl LIV and 30-second spots are selling for up to a record $5.6 million, says Seth Winter, executive vice president, sports sales at the network. Just 17 in-game spots are still available and Winter attributes the strong sales performance, including new advertisers attracted to the event, to the fact that "the Super Bowl has really been impervious to ratings attrition."
Mobile video ads are showing strong growth in terms of usage with a 31% increase during the third quarter, according to PubMatic, which expects related monetization to continue expanding as new formats are rolled out. Likewise, header bidding is increasing in popularity due to initiatives such as app-ads.txt and integration of apps, according to the report.
Tech companies are starting to develop tools that will enable marketers to more easily tap the growing podcast medium such as Midroll Media's soon-to-be-launched programmatic tool, writes Sahil Patel. But many executives worry that advancing toward a programmatic model will result in podcast ad overload, decreased rates and more commercialized messaging.
TikTok is moving toward becoming more of a social commerce platform with the announcement that it's enabling select users to embed links to e-commerce destinations in their profiles and enabling creators to upload in-app shoppable videos. "We're always experimenting with new ways to improve the app experience for our users," and want to "inspire creativity" and "add value for our community," says a spokesperson with TikTok's parent company, ByteDance.
Blog2Social has created an infographic that outlines seven tips to help marketers harness the power of automation but retain a human brand voice on social. Advice includes using automation to customize social messaging to targeted audiences, being careful not to schedule posts too far in advance and automating routine tasks but still interacting personally with individuals.
Missouri nonprofit Mac's Mission posted a Facebook video that features a rescue puppy who has been named "Narwhal the Little Magical Furry Unicorn" because he has an extra tail growing from his forehead. The video has so far attracted almost 500,000 views and shows the 10-week-old puppy in a playful mood.
YouTube has published revised terms of service that come into effect Dec. 10, which include the statement, "YouTube is under no obligation to host or serve content" -- a way to deal with critics of the platform's move to remove certain types of videos, Julia Alexander writes. The updated terms of service also have a new section on parental responsibility and say that the company has "sole discretion" to eliminate accounts.
The World's Big Sleep Out is a one-time global event in which more than 50,000 people will sleep out in iconic locations such as Times Square and Trafalgar Square, as well as backyards, football fields and parking lots in more than 50 cities around the world to shine the global spotlight on homelessness and internationally displaced people. For more info visit bigsleepout.
Lagardere Sports is seeking a Digital Content Coordinator based in its US headquarters in New York City. The Digital Content Coordinator will be responsible for planning and creating creative social media content, editorial copyrighting, overseeing content design, launching social campaigns, engaging the online community, and analyzing insights for one of their key global soccer accounts. This role will be focused on actively growing and building digital audiences across different social and digital media platforms on a daily basis. Details here.
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