Industry News
Digital
Top stories summarized by our editors
8/14/2020

Triller is touting itself as an adult version of TikTok with 65 million active users and is attempting to lure marketers amid a possible TikTok ban, writes Seb Joseph. The music video platform is trying to become more of an entertainment business and potential marketing platform by expanding influencer partnerships and capabilities such as uploading quirky videos.

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Triller, Seb Joseph
8/14/2020

Lego and Harley-Davidson are among an increasing legion of brands using social communities to enhance consumer engagement and boost loyalty, writes Syed Balkhi. He suggests building a community via a membership site or by using social media tactics such as a Facebook group and outlines best practices such as frequent posts and content moderation.

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CustomerThink
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Syed Balkhi
8/14/2020

Snapchat is bolstering its creative business after developing TikTok-specific lenses, created in tandem with four TikTok stars, with the first offerings tracking body movement to be used in dance trends. "Snapchat is positioning itself as more of a place to create than to share, which is an interesting space to see the company conquer," writes Ashley Carman.

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The Verge
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Snapchat
8/14/2020

Facebook is urging brands to use hashtags more often, and some marketers using them are witnessing a slight uptick in reach, writes Michael Kling. Experts say to use just one or two hashtags per post, integrate them across platforms, add them to older content and test.

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Glean Info
8/14/2020

Facebook is testing the use of post-level analytics to give brands insight into group engagement. The analytics include active users at the time of a post, along with post clicks, comments, shares and reactions.

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Social Media Today
8/14/2020

A video tweeted by Rex Chapman shows the "whole new world" of gigs at the Virgin Money Unity Arena, described as the "UK's first dedicated socially distanced music venue." The video, which has attracted 5.4 million views, shows attendees watching the stage from "personal platforms" that can accommodate groups of up to five people.

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Fast Company online
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Rex Chapman
8/14/2020

The Bobblist is the most comprehensive platform devoted to the style, the history and the business of Bobbleheads. They have partnerships with the leading companies in the space and are continuing to expand with partners and newsmakers. For more details, email ktczerwinski@gmail.com and visit www.thebobblist.wordpress.com.

MLB
8/14/2020

MLB is looking for a YouTube expert who can help run the MLB YouTube channel. Job responsibilities: Assist with maintenance and optimization of MLB's YouTube page, ranging from selecting videos to be published, coordinating thumbnail images, organizing playlists, adding effective descriptions and tags, etc. Monitor comments across YouTube channels and MLB's Community Posts. Deep understanding of how titling and thumbnails can affect a video's performance. Work during MLB game times to get best action from around MLB on MLB's YouTube channel. Cutting and creating highlight reels around that day's action. Job qualifications: 2+ years experience in YouTube and social media content. Extensive experience working within the YouTube ecosystem and running a YouTube page is preferred. Experience with Adobe Premiere. Experience with Adobe After Effects and adding graphics to video also preferred. Familiarity with the sports YouTube universe/community. Familiarity with YouTube metrics and other social media metrics. Details here.

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mlb.com
NBA
8/14/2020

Social Responsibility and Player Programs Manager, NBA G League. This role will be responsible for building strategic relationships with the Social Responsibility and Player Program departments that incorporates team and league social initiatives, player development initiatives and youth basketball initiatives into all facets of the G League. Major responsibility: Manage relationship with Social Responsibility, Youth Basketball and Player Development. Work with NBA Player Development to develop and execute programs that are tailored to the G League experience. Work with NBA Social Responsibility to outline calendar of event activations and ensure proper execution. Engage directly with teams in a collaborative effort with NBA Player Development. Develop NBA G League exclusive Cares partnerships. Required Skills/Knowledge: 4-6 years of prior experience in Social Responsibility, Community Relations or similar field. Experience in program development and execution. Ability to work well as part of the team. Ability to meet tight deadlines and work well under pressure. Excellent interpersonal skills. Excellent writing and editing skills. Education: Bachelor's degree in Business, Communications or related discipline. Details here.

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nbacareers.nba.com
8/13/2020

Facebook is removing 1,000 ad targeting selections that are underutilized or echo other options for marketers. The social platform also has expanded its banned racist and bigoted content classification to include negative Jewish stereotypes and blackface depictions.