Advertisers will soon be receiving refunds from Google for ads purchased on its marketplace that appeared on sites with fraudulent traffic, according to Wall Street Journal reports. Google had repaid advertisers in 2017 as a result of a lawsuit but an additional lawsuit by AdTrader in a California federal court asserted that Google improperly withheld up to $75 million in refunds.
Twitter is testing a carousel ad format that enables brands to add multiple, swipeable images to each individual app ad install promotion. Compared to past carousel ad tests, this version has a stronger visual presence and simpler design, which might be appealing to viewers, writes Andrew Hutchinson.
Chinese researchers have developed an app to identify wild giant pandas using facial recognition, building the database from at least 10,000 videos and 120,000 photos. The wild population of pandas is under 2,000, and they are difficult to track because they live in secluded areas.
Reese Canada is enticing candy lovers with an 82-minute video featuring five popular autonomous sensory meridian response artists showcasing their personal rituals for enjoying the sweet treats such as unwrapping, smelling and tasting. Starting next month, the full video will run on Reese Canadian YouTube channel with a broader YouTube rollout, promoted by a 15-second TV and theater spot, social media ads and a co-branded promotion for "The Handmaid's Tale."
Bolt Mobility, a startup backed by athlete Usain Bolt that has been offering scooter sharing in Paris, is now producing an electric car, the two-passenger B-Nano. The B-Nano is suited for an urban car-sharing model, and the company's Florida headquarters may suggest that it intends to launch car sharing in US cities, but details are still forthcoming.
A short film posted by Lil Nas X on YouTube titled "Old Town Road (Official Movie) ft. Billy Ray Cyrus" has attracted more than 38 million views since it was published Friday. The video is set to the rapper's "Old Town Road (Remix)" and stars Lil Nas X with Billy Ray Cyrus, Chris Rock, Rico Nasty, Vince Staples, Jozzy, Haha Davis, Young Kio and Diplo.
TV viewers are increasingly using social to connect with each other during their favorite shows and research indicates that advertisers can benefit from including digital elements in their ads, such as hashtags, and that ads that appear during shows that generate a lot of social activity spur purchases, David Schweidel writes. "When marketers are advertising in socially popular shows, they should be mindful of the mood portrayed in ads, as emotional and funny advertisements do a better job of grabbing viewers' attention," he writes.
This infographic from Branex highlights video marketing statistics and emerging trends that will continue to dominate, including live branded Q&As and 360-degree video to deliver immersive experiences. Additionally, mobile-first video will become the norm, YouTube spots will become more popular than TV ads and virtual reality video will see wider adoption, Branex predicts.
Pinterest has increased monthly users 22% year-over-year to reach 291 million, according to its first quarterly results since going public. During the earnings call, Pinterest executives outlined plans to boost sales teams across the globe and attract a larger variety of brands by investing in self-serve ad deliverability and measurement technology.
Facebook's recent move to give consumers the option of clearing their platform usage history and its deletion of third-party data is getting mixed reviews from advertisers, writes Garett Sloane. Some ad execs predict low usage among consumers and expect the Facebook move -- like the General Data Protection Regulation -- will have minimal impact on them, while others are concerned it will affect their ad views and campaign measurement abilities.
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