Brands ambassadors -- fans of your brand who have significant social followings -- are an ideal way for marketers to boost organic awareness on social media, provide social proof to prospective customers and benefit from word-of-mouth, writes Refersion Chief Marketing Officer Raj Nijjer. Marketers can enlist brand ambassadors as creative partners by supporting their lifestyles and should give them creative freedom to get the best results, Nijjer writes.
EarthDay.org's "Restore Our Earth" campaign is spreading its message via bulletins, bus shelters, posters and Times Square signage that was donated by Out of Home Advertising Association of America members. OAAA President and CEO Anna Bager says, "The out of home platform is prime for fostering awareness across the world about the challenges our climate faces and the natural solutions and emerging green technologies that create opportunities for global impact."
For the first time, a QR code will be used in a NASCAR race when it adorns Kevin Harvick's Ford Mustang for the Toyota Owners 400 NASCAR Cup Series race on Sunday. Created by Flowcode and sponsored by Hunt Brothers Pizza and Stewart-Haas Racing, viewers can scan the code with their phone for a chance to win prizes such as NASCAR tickets and Hunt Brothers merchandise.
Instagram is testing options for hiding the number of "like" reactions on posts, an experiment that it started in 2019 regionally and then paused due to the ongoing pandemic, and Facebook plans to begin a similar trial. The experimental feature lets users conceal "likes" on posts they make or choose not to see them on others' content.
Comcast's FreeWheel plans to roll out addressable technology that enables brands to deliver different ads to linear and digital audiences via its Monetization Rights Management platform, which is being trialed by Comcast and Charter Communications. "This new solution delivers addressable, cross-platform campaigns on both digital and linear screens, fulfilling true video unification," says David Kline, president of Spectrum Reach, Charter Communications' ad sales operations.
Disney, ViacomCBS and numerous adtech companies have agreed to remove or disable tracking software, limit the collection of personal data and curtail the practice of behavioral ad targeting for children under age 13 as part of class action settlements with a California federal court. "This is going to be the biggest change to the children's app market that we've seen that gets at the business models," says Josh Golin, Campaign for a Commercial-Free Childhood's executive director.
Among four of the trends identified by Subnation co-founder Doug Scott as emerging during the pandemic are content consumption, social audio and Clubhouse, and non-fungible tokens. "Arriving during COVID at a time when people were in need of live conversations and the opportunity to meet strangers in passing, Clubhouse provided us with both," Scott writes.
A Twitter thread about a dog's tactics to make her owner serve dinner earlier has resonated with users in lockdown, attracting more than 66,000 likes and many similar tales. "During quarantine, my dog has used a combination of intense sitting and adorable staring to bargain her dinner time down from 5 to 330," writes Tommy Vietor in the first tweet, accompanied by a picture of the silently pleading dog, while a second tweet reads, "Things have escalated," and shows a picture of the dog's paw on her owner's foot.
Lego's House of Dots campaign earned Campaign US' 2021 Campaign Experience gold award for the outdoor category for its interactive installation at London's Coal Drops Yard featuring rooms decorated with 2 million Lego Dots and designed by Camille Walala. Other award winners and finalists include Transport for London, Nissan, Bric and Jeep brand.
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