Amy Gesenhues breaks down the content rules for Facebook, Instagram, YouTube, Google, LinkedIn, Pinterest, Reddit, Snapchat and Twitter to help time-pressed marketers ensure their work meets the required standards and avoid possible rejection. For example, marketers need prior approval for ads related to political or social issues on Facebook, need to avoid alcohol, politics and health care on Google, and refrain from sensitive and financial content and the use of live animals on Pinterest.
Kimeko McCoy explores how social marketers are using Facebook Groups to achieve organic engagement on the platform. "What we're finding is there's a different behavior in groups than there is in the news feed," says MediaCom's Mishka Phillips, adding, "Take advantage of this if you have a way of adding real value to your consumer or audience, and be prepared for [the group] to take on a life of its own."
The Free Trial Surfing app, available in the US and the UK, gives users a tool to automatically cancel free trial subscriptions. The app, which is currently only available on Apple devices, was developed by a British man who created the Do Not Pay algorithm to fight UK parking fines.
Amazon is reportedly developing a publishing tool that will enable brands and vetted influencers to incorporate static and video-based social media content into storefronts on the platform to boost engagement and ease the path to purchase. Marketers can work with Amazon's team to participate in the program.
For Facebook Pages, marketers will soon be able to rehearse Facebook Live content, trim the videos, specify beginning and ending times and expand broadcast time from four to eight hours, and they can also schedule Watch Parties, enable viewers to interact and access new viewer tracking-related analytics. Facebook is also updating its Creator Studio with advanced viewership analytics, distribution metrics and support for a variety of languages, and enabled scheduling for Instagram's IGTV content for up to six months.
A $100 million grant from Grant for the Web will be used to develop new ways to monetize the web without using personal data and consumer behavior. The goal is to find ways people can "show their gratitude to creators who share their work openly with the world," writes Cable Green, interim CEO of Creative Commons, which along with the Mozilla Foundation and Coil fund the grant.
Plaid, a startup that developed technology that connects mobile apps to bank accounts, raised $250 million in a funding round that included strategic investments from Visa and Mastercard. The company said the new capital will accelerate its expansion.
Spending on online video advertising is expected to jump from $37 billion in 2018 to $45 million in 2019 and is projected to surpass $61 billion by 2021, according to Zenith Research Group. Time spent watching online video is also expected to increase from 69 minutes daily in 2018 to 84 minutes this year and is projected to continue growing 20% during the next two years.
Customer data platforms take marketing segmentation to a new level by enabling brands to customize campaigns to the individual level in real-time, writes James McDermott. He explains the differences between CDPs and offers advice on selecting the best fit, noting "Done right, CDPs should transform the way you interact with customers, optimize workflows to realize greater levels of efficiency, and deliver on the promise of data-driven decision-making."
Seniors from North Farmington High School, outside Detroit, have gone viral with student ID photos in which they're dressed up as pop culture icons, such as Beyonce, drag queen Jasmine Masters and Jim and Pam from "The Office." The photos, posted by the seniors on Twitter, have gone viral with the hashtag #NFID20.
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