Mobile marketing will be the most popular category for local media next year, with 21% of the estimated $161.5 billion total spent, reports BIA Advisory Services, dropping direct mail to second with a 20.7% share. BIA's Rick Ducey says there are several reasons for the rise of mobile, including shifting consumer habits during the coronavirus pandemic and more options for and acceptance of virtual channels and e-commerce.
This infographic from Facebook Marketplace offers insights into Halloween trends, including that one in five pet owners dress up their fluffy friends, and trending Halloween-related keywords include decorations, lights, costumes and makeup. In addition, 57% of Halloween shoppers will continue to buy decorations after the holiday and some of the top costume searches are for Wonder Woman, Batman, vampire and witch.
IAB Tech Lab opened the id-sources.json standard framework for public comment, which was developed out of the Rearc Accountability Working Group to enable advertisers, publishers and adtech firms to declare which user identifiers they're working with. "We believe this is a foundational step toward accountability solutions that enable new forms of addressability to thrive in a post third-party cookie world," said IAB Tech Lab Vice President of Privacy and Data Protection Alex Cone.
An Advertiser Perceptions survey of brand and agency advertisers who annually spend a minimum of $1 million on demand-side platforms found that 52% of those who rely on an agency or DSP to operate campaigns plan to increase their self-serve budgets during 2021, while only 17% intend to boost managed service spending. Experts attribute the shift to buyers' focus on programmatic media fee transparency and growing acumen of DSPs platforms and in-housing media.
Nine in 10 consumers say they will shop via mobile apps this holiday season with 73% using mobile to buy at least half of their gifts, while 45% will do more web-based shopping, according to Bluedot's 2021 Holiday Habits report conducted by SurveyMonkey. "The fight for share of wallet will not happen at brick-and-mortar, but digitally this year," said Bluedot Chief Marketing Officer Judy Chan.
Roblox is working to enhance engagement by making avatars and their fashions more lifelike and is enabling users to monetize the platform by selling limited edition or limited-time available items. Anzu also has teamed up with Roblox to offer in-game ad services to creators.
Twitter tweeted a 10-page position paper highlighting five core principles it believes should drive new social platform regulations: an internet that's "built on open standards and the protection of human rights," transparency and privacy protection, algorithms that consumers can control, protection of "competition, choice and innovation," and flexible content moderation. Meanwhile, Facebook launched two videos of employees sharing overviews of their work and their views on regulation.
With Facebook's marketing tactics being questioned, travel advisors have another option in startup Wyng, which makes privacy a priority. Dan Sullivan IV, formerly of Collette Vacations, designed Wyng to use zero party data by asking users questions to tailor their experience without scraping data.
JDS Sports is a sports and entertainment holding company that invests at the intersection of content and commerce. JDS investments span venture capital and private equity, and include SLAM, RTG Features, Buzzer, Dibbs, The GIST, VidMob, INFLCR, Transmit, ReadyUp, Framework Ventures, IDEO CoLab Ventures, 1091 Pictures, 19nine and Five-Star Basketball. They are looking for a full-time Community Manager to join the team. Reporting to the Chief Executive Officer and President, the Community Manager will play a central role at JDS Sports, supporting the firm's community engagement, operations, programming and marketing. The Community Manager will focus these tasks on both JDS Sports and two owned and operated businesses in particular, RTG Features and Five-Star Basketball. Major responsibilities: Plan and produce online and offline community engagements with JDS Sports portfolio companies, key stakeholders and partners. Collaborate with the teams and partners at RTG Features and Five-Star Basketball to execute initiatives & programs. Assist, manage and optimize JDS Sports day-to-day firm operations in support of the executive team. Develop and execute a content strategy across owned and earned media for JDS Sports, RTG Features and Five-Star Basketball. Manage applicable social media accounts (Instagram, Twitter, LinkedIn) for JDS Sports, RTG Features, and Five-Star Basketball. Requirements: Passionate about sports & entertainment, with an interest in venture capital a plus. Ability to foster community both online and offline and can show examples of past work. Excellent verbal and written communication skills. Proficient with tools for developing marketing content, managing social media channels, event production, and project management. Bachelor's degree required, with 1-3 years experience in community management, business operations, marketing and social media. Contact: email@example.com
Twitch is looking for a Manager, Sponsorship Strategy & Operations. The position will be a key resource to the Twitch Properties Strategy team, responsible for the day-to-day strategic operations of the Twitch sponsorship portfolio. This person will have an eye on revenue-driving, best-in-class opportunities that utilize and bundle assets across the organization to create unique packages and offerings for global brands. This role can be based in New York or San Francisco. You will: Work alongside the Group Director and other team members to create dynamic, multi-faceted marketing programs for prospective partners to drive sponsorship sales revenue. Coordinate the execution of all elements of assigned partner contracts alongside account management team. Basic qualifications: 4-5 years of relevant industry experience, preferably with a sponsorship or marketing agency; sports/esports team or league property; or organization that works on major brand advertising within the sports/entertainment space. Proven success in creating new sponsorship platforms supported by major brand investment. Experience in understanding the relationship between brand marketing objectives and cross-platform media offerings. Willingness to work collaboratively across multiple departments and different stakeholders, both internal and external. Experience in developing sponsorship products and commercialization efforts for sports or entertainment properties. Understanding of esports, gaming and streaming preferred but not required Details here.
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