Members of the Privacy for America coalition, including the Association of National Advertisers, IAB, American Association of Advertising Agencies and Network Advertising Initiative, have released a set of privacy principles to help lawmakers shape national privacy and data legislation, which proposes consumer opt-in and opt-out measures and banning data use for discrimination. "This new approach clearly defines and would make illegal data practices that would harm consumers or otherwise make personal data vulnerable to breach or misuse, while preserving the benefits that come from the responsible use of data and ensuring the economy can grow and innovate," the Privacy for America group stated.
Melanie Cohn, Dunkin' Brands' senior brand engagement manager, discusses video content produced by influencers and how the company is increasing engagement on YouTube and Instagram. She also talks about brand safety as a priority and the emergence of newer players, such as TikTok, Facebook Watch, IGTV and Snapchat.
Social sensation Lil Bub, the feline influencer with 2.3 million followers on Instagram, died on Monday. Ilyse Liffreing spotlights Lil Bub's most memorable brand and charity collaborations, including a campaign for Halo cat food and PetSmart Charities, and viral videos for Scoop Away and cbdMD oil.
A six-person team of 16 cultures set out to update the definition of multiculturalism and they landed on a spectrum based on the degree of cultural identity, knowledge and internalization. They suggest a higher level of multiculturalism can help with cross-cultural tasks, connections and creativity.
Univision is focusing on the burgeoning Latino urban music scene with its Uforia TV special featuring footage and interviews with artists. Univision aims to reach younger audiences who then, in turn, could be attracted to the network.
Larry Page and Sergey Brin, co-founders of Google, are stepping down from executive positions at parent Alphabet and are handing Alphabet's leadership to Google CEO Sundar Pichai. Page and Brin will remain active as shareholders and board members but say "it's time to assume the role of proud parents."
Brands now have access to Twitter Brand Surveys, a new tool that provides details regarding campaign performance for managed accounts in the US, Brazil, Canada, Japan and the UK. The platform uses an attribution model to recognize a promoted tweet or in-stream video ad "responsible for high and low brand lift, which helps marketers hone their creative strategy for the future," and learn "how the frequency of their ad exposure affects brand metrics or understand the lift in message association for their brand and its competitors," the company says in a blog post.
Nearly half (46%) of ad executives surveyed by Advertiser Perceptions have used Amazon's demand-side platform during the past year, followed by The Trade Desk (38%), Google (33%), MediaMath (31%), Adobe Advertising Cloud (25%) and AppNexus (24%). Advertiser Perceptions' Kevin Mannion says Amazon's rise in popularity is due to its ability to deliver desirable audiences, a good user interface, analytics and support team.
Des Cahill, chief marketing officer at Oracle CX, talks about the growing importance of a strategic approach to customer experience, the challenges in eliminating company data silos and what remains unique about business-to-business marketing. He notes that "there is this nurturing aspect to B2B that's fundamentally different than B2C," adding, "But in terms of a level, the quality of experience, we all leave our homes and go to work and expect this level of experience."
Retailers and brands say they benefit from working with Yerdle because the resale platform can give them valuable customer data and lead to increased purchases by shoppers. "Brands adds more authenticity to resale and are trusted by consumers [while resale] gives the luxury brands another revenue stream," says Forrester retail analyst Sucharita Kodali.