Industry News
Marketing
Top stories summarized by our editors
10/15/2021

Netflix's "Squid Game" is a hit among viewers, and brands are circumventing its ad-free format with digital tie-ins ranging from memes featuring iconic scenes to show-related Twitter posts. Netflix has been promoting the show with creative activations such as a Seoul, South Korea, train station takeover featuring life-size props and a towering interactive gumball machine.

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Twitter
10/15/2021

Video content can help communications professionals expand their reach and deliver complex and timely information in an easily digested format, writes Brenda Duran, L.A. County Board of Supervisors' strategic communications executive. Duran encourages marketers to develop compelling content by enlisting their teams for ideas and support, drafting storyboards with a time limit in mind, and amplifying the message by tagging individuals that could be expected to share the content.

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Strategies & Tactics
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Duran
10/15/2021

Gaining an editor's approval to run a guest piece is no easy feat and landing a coveted spot in The New York Times "is probably harder than admission to Harvard or reasoning with an alligator," writes Bob Brody, PR consultant and essay contributor to The Wall Street Journal, The New York Times and Washington Post. Brody highlights seven primary reasons "even submissions elegantly composed" are rejected, including space, timing and lack of originality.

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PR Daily
10/15/2021

Kerry Cunningham, senior principal, product marketing at 6sense, debunks current myths about business-to-business buyers and outlines four ways B2B marketers can set themselves up for success. Cunningham explains how to make your brand easy to know, why telling the truth is essential and how to show your company is dedicated to helping customers succeed.

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Kerry Cunningham
10/15/2021

SunnyD, Arby's, Panera and Oscar Mayer are among the companies selling branded merchandise to capture the attention of younger consumers, cultivate fans, generate buzz among content creators and reach the counter-culture, according to industry experts. Stephanie Perdue, Chipotle Mexican Grill's vice president of marketing, says merchandising is a brand differentiator, while Vita Coco's Allison Finazzo says it forces the brand to raise the creative bar.

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Adweek
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SunnyD, Stephanie Perdue, Vita Coco
10/15/2021

JDS Sports is a sports and entertainment holding company that invests at the intersection of content and commerce. JDS investments span venture capital and private equity, and include SLAM, RTG Features, Buzzer, Dibbs, The GIST, VidMob, INFLCR, Transmit, ReadyUp, Framework Ventures, IDEO CoLab Ventures, 1091 Pictures, 19nine and Five-Star Basketball. They are looking for a full-time Community Manager to join the team. Reporting to the Chief Executive Officer and President, the Community Manager will play a central role at JDS Sports, supporting the firm's community engagement, operations, programming and marketing. The Community Manager will focus these tasks on both JDS Sports and two owned and operated businesses in particular, RTG Features and Five-Star Basketball. Major responsibilities: Plan and produce online and offline community engagements with JDS Sports portfolio companies, key stakeholders and partners. Collaborate with the teams and partners at RTG Features and Five-Star Basketball to execute initiatives & programs. Assist, manage and optimize JDS Sports day-to-day firm operations in support of the executive team. Develop and execute a content strategy across owned and earned media for JDS Sports, RTG Features and Five-Star Basketball. Manage applicable social media accounts (Instagram, Twitter, LinkedIn) for JDS Sports, RTG Features, and Five-Star Basketball. Requirements: Passionate about sports & entertainment, with an interest in venture capital a plus. Ability to foster community both online and offline and can show examples of past work. Excellent verbal and written communication skills. Proficient with tools for developing marketing content, managing social media channels, event production, and project management. Bachelor's degree required, with 1-3 years experience in community management, business operations, marketing and social media. Contact: prc@jdssports.com

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jdsports.com
10/15/2021

Twitch is looking for a Manager, Sponsorship Strategy & Operations. The position will be a key resource to the Twitch Properties Strategy team, responsible for the day-to-day strategic operations of the Twitch sponsorship portfolio. This person will have an eye on revenue-driving, best-in-class opportunities that utilize and bundle assets across the organization to create unique packages and offerings for global brands. This role can be based in New York or San Francisco. You will: Work alongside the Group Director and other team members to create dynamic, multi-faceted marketing programs for prospective partners to drive sponsorship sales revenue. Coordinate the execution of all elements of assigned partner contracts alongside account management team. Basic qualifications: 4-5 years of relevant industry experience, preferably with a sponsorship or marketing agency; sports/esports team or league property; or organization that works on major brand advertising within the sports/entertainment space. Proven success in creating new sponsorship platforms supported by major brand investment. Experience in understanding the relationship between brand marketing objectives and cross-platform media offerings. Willingness to work collaboratively across multiple departments and different stakeholders, both internal and external. Experience in developing sponsorship products and commercialization efforts for sports or entertainment properties. Understanding of esports, gaming and streaming preferred but not required Details here.

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amazon.jobs
10/15/2021

SeatGeek seeks a Head of PR and Communications. You will manage all aspects of public relations, from crafting a compelling narrative to managing the internal team and agencies, to building out and executing upon a media strategy. You'll own all major communication touchpoints to help SeatGeek grow our reputation in front of industry, consumer and business press. What you'll do: Own SeatGeek's PR strategy and execution across all aspects of PR including corporate, industry, consumer, and internal communications. Create a narrative that extends our growth momentum throughout multiple audiences. Manage the PR and communications team to extend the potential for impact across the business. Cultivate and manage relationships with relevant tech, business, and sports/entertainment industry reporters. What you have: 7+ years experience working in PR and Communications, ideally with both in-house and agency experience. Direct experience within tech, ecommerce, marketplaces and/or sports/entertainment preferred. Experience driving results for growth companies with business and consumer audiences. Experience with IPO, investors and board facing communications is preferred. Experience building strong working relationships with executive leaders, product teams, and other business stakeholders. Details here.

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seatgeek.com
10/14/2021

Anvil Media President Kent Lewis outlines steps to successful nonfungible token marketing success, which starts with education: ensuring your audience has a basic understanding of NFTs and clearly explaining the path to purchase, along with "restrictions or expectations around sharing or promoting the NFT asset." Lewis also discusses considerations such as NFT marketplaces, how many NFTs to mint, setting ownership rights, royalties and duration.

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SmartBrief/Marketing
10/14/2021

While Pinterest is considered a social media platform, users treat it more like a search engine and arrive with intent to buy, write social media experts Lindsay Shearer and Michael Stelzner. They outline how to choose an ad format, track and target visitors, and design video or graphic ads.

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Social Media Examiner