Communications professionals who also are proponents for social causes should reclaim the industry's activist roots and encourage millennials and Generation Z aspiring for change to join the profession, writes Margaret Ritsch, APR, Fellow PRSA. Individuals can balance their communications work and activism by volunteering, finding employers that enable you to "follow your calling" and by reviewing the PRSA Code of Ethics.
This infographic from Hero's Journey Content offers eight content tips inspired by women's magazines, such as including interviews with customers that have a personal feel and "spill the details." Create content with the reader in mind that offers advice from experts, don't be afraid to shock and use formatting that can be easily skimmed.
Business-to-business marketing leaders must ensure they withstand potential pressure from sales colleagues to sacrifice brand integrity for short-term revenue goals, writes Fusion Marketing Partners CEO Christopher Ryan. It's the duty of marketers to establish realistic customer expectations by creating compelling but truthful content and educating prospects at each step of the journey, he writes.
Instagram is trying to thwart bot activity by requiring profile owners with suspicious activity to provide identification information to demonstrate authenticity. Instagram says it will maintain user privacy by storing the data securely and removing it within 30 days.
Marketers may want to reassess the ways they engage with today's moms given their shift toward more family-centric behavior and changing consumption patterns amid the coronavirus pandemic, writes Paul Talbot. Cultural anthropologist Grant McCracken said, "We are looking at a family with a new structure and moms with new power, relationships and motives for consumption."
Becoming well versed in marketing integration can enhance a brand, a communication team's value within an organization and individual PR careers, writes Franco's Nikki Little. "When PR, marketing, social media and digital (the list can go on to include event planning, internal communications, etc.) teams work in harmonious unison, that's when the true magic happens," she writes.
The Bobblist is the most comprehensive platform devoted to the style, the history and the business of Bobbleheads. They have partnerships with the leading companies in the space and are continuing to expand with partners and newsmakers. For more details, email firstname.lastname@example.org and visit www.thebobblist.wordpress.com.
MLB is looking for a YouTube expert who can help run the MLB YouTube channel. Job responsibilities: Assist with maintenance and optimization of MLB's YouTube page, ranging from selecting videos to be published, coordinating thumbnail images, organizing playlists, adding effective descriptions and tags, etc. Monitor comments across YouTube channels and MLB's Community Posts. Deep understanding of how titling and thumbnails can affect a video's performance. Work during MLB game times to get best action from around MLB on MLB's YouTube channel. Cutting and creating highlight reels around that day's action. Job qualifications: 2+ years experience in YouTube and social media content. Extensive experience working within the YouTube ecosystem and running a YouTube page is preferred. Experience with Adobe Premiere. Experience with Adobe After Effects and adding graphics to video also preferred. Familiarity with the sports YouTube universe/community. Familiarity with YouTube metrics and other social media metrics. Details here.
Social Responsibility and Player Programs Manager, NBA G League. This role will be responsible for building strategic relationships with the Social Responsibility and Player Program departments that incorporates team and league social initiatives, player development initiatives and youth basketball initiatives into all facets of the G League. Major responsibility: Manage relationship with Social Responsibility, Youth Basketball and Player Development. Work with NBA Player Development to develop and execute programs that are tailored to the G League experience. Work with NBA Social Responsibility to outline calendar of event activations and ensure proper execution. Engage directly with teams in a collaborative effort with NBA Player Development. Develop NBA G League exclusive Cares partnerships. Required Skills/Knowledge: 4-6 years of prior experience in Social Responsibility, Community Relations or similar field. Experience in program development and execution. Ability to work well as part of the team. Ability to meet tight deadlines and work well under pressure. Excellent interpersonal skills. Excellent writing and editing skills. Education: Bachelor's degree in Business, Communications or related discipline. Details here.
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