Marketing
Top stories summarized by our editors
5/20/2019

This infographic from Branex highlights video marketing statistics and emerging trends that will continue to dominate, including live branded Q&As and 360-degree video to deliver immersive experiences. Additionally, mobile-first video will become the norm, YouTube spots will become more popular than TV ads and virtual reality video will see wider adoption, Branex predicts.

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Social Media Today
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YouTube
5/20/2019

Pinterest has increased monthly users 22% year-over-year to reach 291 million, according to its first quarterly results since going public. During the earnings call, Pinterest executives outlined plans to boost sales teams across the globe and attract a larger variety of brands by investing in self-serve ad deliverability and measurement technology.

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Pinterest
5/20/2019

"I believe that a whole new wave of innovation will be unleashed as 5G enters the mainstream," asserts Mo Katibeh, CMO at AT&T Business. In this exclusive Q&A, find out why he views the rollout of 5G as a revolutionary moment that will forever change the way people do business.

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ana.net
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AT&T Business, Mo Katibeh
5/20/2019

This is your last chance to register for the 2019 ANA Masters of B2B Marketing Conference, May 29-31 in Chicago. Learn how the best business marketing minds are driving growth and building marketing value.

Speakers include:

  • Alicia Tillman, global CMO at SAP
  • Gary Vaynerchuk, CEO at VaynerMedia
  • Russ Findlay, EVP and CMO at Hiscox
  • Toni Clayton-Hine, CMO, Americas, at Ernst & Young
  • David Rabkin, EVP and general manager of U.S. small and medium-sized enterprises, global commercial services, at American Express
  • Penry Price, VP of marketing solutions at LinkedIn
  • Michael Lacorazza, EVP and head of integrated marketing at Wells Fargo

Register now.

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ana.net
5/20/2019

LinkedIn has released an infographic that offers advice to marketers on what content most engages prospects on the platform and how they can measure success. The guide shows how to access and use analytics, and advises that marketers create videos on smartphones for a more authentic feel, post content that educates and showcases brand expertise, and engage with comments below posts.

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Social Media Today
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LinkedIn
5/20/2019

The number of app downloads is expected to rise 45% by 2022, says statistics portal Statista, and that is where businesses must be in order to capture consumers' attention. A well-designed app can educate and engage users, facilitate orders and speed transactions with mobile payments.

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CustomerThink
5/20/2019

Whether you're creating branded podcasts or placing ads within podcasts, make sure the content offers intelligent discussion about industry topics that matter to your audience, Mikko Matikka writes. Ensure the tone of voice in any podcast matches that of your brand and that audio quality is of a high professional standard.

5/20/2019

Burger King's "Whopper Detour" campaign, which combined geofencing with mobile ordering and payment, rocketed the company's app from No. 686 to No. 1 and resulted in the highest restaurant foot traffic in nearly five years, writes Burger King Global CMO Fernando Machado. He calls the promotion "a turning point," saying, it points to "[a] future where creativity is only used for (and celebrated for) responding to real, tangible business and brand goals."

5/20/2019

Mattel's Barbie is working hard to maintain its foothold in the toy industry with its "Close the Dream Gap" project, which encourages girls to follow their dreams and includes influencers, the "Barbie Dreamhouse Adventures" Netflix show and YouTube vlogs. Speaking at the recent ANA Brand Activation Conference, Mattel Senior Vice President Lisa McKnight said, "The purposeful brands, brands that engage with an idea that's bigger than products, can have staying power for generations," adding "Today's consumer wants brands they can believe in."

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Chief Marketer
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Barbie, Mattel, Lisa McKnight, ANA, Netflix
5/17/2019

The vital ingredient for brand innovation success is the "grit" required to drive forward great ideas and make them a reality, Allen Adamson and Barton Warner write. Brands need "[g]ritty people who come up with gritty ideas and can assemble gritty teams with the passion and perseverance to execute every detail brilliantly," they write.

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SmartBrief/Marketing
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Allen Adamson