Marketing
Top stories summarized by our editors
12/9/2019

Writer Ana Gotter takes a close look at numerous reports to glean the ideal length for social videos and found prime engagement is one minute on Facebook, 26 seconds on Instagram, 43 to 45 seconds on Twitter. Gotter notes these times should be "benchmarks" and urged marketers to use tools such as "Shakr to find templates for each desired length, and apply the same images and video clips to get the desired results."

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Business 2 Community
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Twitter
12/9/2019

The well-known, controversial sports website Deadspin has shut down, but Robby Brumberg believes communications pros can learn from its use of bold commentary to engage readers. He highlights the value of a bold, unique voice and balance between snark and gravitas and urges writers to "dig, poke and prod for possible stories" that may be out of their normal coverage lane.

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PR Daily
12/9/2019

Electronic trading volumes on the world's largest currency trading venues in 2019 dropped 7% from three years ago to $368 billion per day, as more banks switched to internal platforms because of falling market volatility, according to the Bank for International Settlements.

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Reuters
12/9/2019

Senate health committee Chairman Lamar Alexander, R-Tenn., reached an agreement with House Energy and Commerce Committee Chairman Frank Pallone Jr., D-N.J., and Rep. Greg Walden, R-Ore., on legislation to address unexpected out-of-network bills that they say would rely on arbitration to resolve disputes. The package also includes drug price transparency provisions, language raising the minimum age for buying tobacco to 21 and a measure extending community health center funding, and supporters of the legislation hope to include it in a government funding deal later this month.

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Politico, The Hill
12/9/2019

Google Password Checkup and Firefox Monitor offer free tools to let users check whether an email address or username and password has been compromised in a data breach. In addition, routine monitoring of Equifax, Experian and TransUnion credit reports also can turn up evidence that credentials have been compromised in a hack.

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CNET
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TransUnion
12/9/2019

Tim Peterson explores how agencies are preparing for the California Consumer Privacy Act and the ambiguity of how the law's definition of sale affects the sharing of data between clients and agencies. "The ambiguity is on the advertising side of things, the implications for the status quo of the types of targeting we do," says PMG's Justin Scarborough, and Rapp's Laura Aldridge notes, "I think the definition of sale is something that's still being interpreted legally because that is a difficult one."

12/9/2019

Around half of Americans ages 18-59 say they plan to subscribe to new over-the-top platforms such as Apple TV Plus and Disney Plus, and 64% of those same viewers intend to cancel or downgrade current video-streaming subscriptions as a result, a PwC study reveals. Additionally, 60% of respondents intend to spend more next year on video streaming.

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Disney Plus
12/9/2019

This infographic from Review42 offers more than 100 statistics about video marketing, spanning the format's popularity, how brands are using it, how and where content is consumed, the performance of social platforms and more. Insights include that how-to videos boost landing page conversions by up to 80%, videos that are enjoyed by consumers increase purchase intent by 97% and YouTube is favored by marketers.

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Social Media Today
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YouTube
12/9/2019

Brian Brodeur describes why social video should be an integral part of business-to-business marketing strategies and outlines what works best with audiences, such as emotional storytelling to showcase brand values. He also explains the benefits of social video to educate prospects, connect with mobile users and boost lead generation.

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Entrepreneur online
12/9/2019

This infographic from LinkedIn provides a 10-step guide to making the most of the platform's Lead Gen forms, including incorporating bold imagery and video, using five or fewer questions and following up with leads quickly. Update creative at least every few months and use demographic data to optimize creative and targeting, the infographic advises.

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Social Media Today