Eric Karkovack gives solutions to problems caused by bad WordPress practices, which he says are easy to fall into in the name of convenience. Security can be compromised by unused plugins so cut the clutter, use firewalls and strong passwords to thwart hacking attacks, and maintain a backup copy of websites to avoid having to start from scratch, he writes.
More beauty companies are rolling out products and campaigns geared toward pre- and post-menopausal women. Better Not Younger focuses on selling hair-care items to women 45 and older, while Kindra launched in November to sell menopausal skin-care and wellness products.
Members of the Privacy for America coalition, including the Association of National Advertisers, IAB, American Association of Advertising Agencies and Network Advertising Initiative, have released a set of privacy principles to help lawmakers shape national privacy and data legislation, which proposes consumer opt-in and opt-out measures and banning data use for discrimination. "This new approach clearly defines and would make illegal data practices that would harm consumers or otherwise make personal data vulnerable to breach or misuse, while preserving the benefits that come from the responsible use of data and ensuring the economy can grow and innovate," the Privacy for America group stated.
Melanie Cohn, Dunkin' Brands' senior brand engagement manager, discusses video content produced by influencers and how the company is increasing engagement on YouTube and Instagram. She also talks about brand safety as a priority and the emergence of newer players, such as TikTok, Facebook Watch, IGTV and Snapchat.
Mozilla CMO Jascha Kaykas-Wolff uses agile marketing to create a team structure and align goals across the company. He emphasizes the communication of priorities and deployment of resources through this structure to solve problems efficiently.
A six-person team of 16 cultures set out to update the definition of multiculturalism and they landed on a spectrum based on the degree of cultural identity, knowledge and internalization. They suggest a higher level of multiculturalism can help with cross-cultural tasks, connections and creativity.
Univision is focusing on the burgeoning Latino urban music scene with its Uforia TV special featuring footage and interviews with artists. Univision aims to reach younger audiences who then, in turn, could be attracted to the network.
Larry Page and Sergey Brin, co-founders of Google, are stepping down from executive positions at parent Alphabet and are handing Alphabet's leadership to Google CEO Sundar Pichai. Page and Brin will remain active as shareholders and board members but say "it's time to assume the role of proud parents."
Direct-to-consumer brands aren't just online-only anymore and are moving into omnichannel marketing, creating competition for legacy brands, Brad Brinegar writes. Differentiation isn't coming from the products but from the brands, using data and access to consumers to create personalized experiences and retain customers without the scale of brand giants.
Des Cahill, chief marketing officer at Oracle CX, talks about the growing importance of a strategic approach to customer experience, the challenges in eliminating company data silos and what remains unique about business-to-business marketing. He notes that "there is this nurturing aspect to B2B that's fundamentally different than B2C," adding, "But in terms of a level, the quality of experience, we all leave our homes and go to work and expect this level of experience."