Stanford University seeks an Associate Athletics Director, Communications & Digital Media. The position will oversee a dynamic team of content creation, public relations, and digital strategy professionals, whose ultimate charge is to inspire people around the world to value the simultaneous pursuit of excellence in both athletics and academics. Responsibilities: Managing a team of 14 full-time communications, public relations, content creation, and digital media professionals. Setting the strategic direction for and overseeing the operation of the official Athletics website, the main Athletics social media accounts, the main Athletics YouTube channel, all varsity team social media accounts, and other external-facing news and content channels managed by DAPER. Overseeing all aspects of DAPER's media relations function, including managing inbound media inquiries and proactively building and tapping into national and local media relationships. Requirements: Bachelor's degree and eight years of relevant experience, or combination of education and relevant experience. Demonstrated leadership, supervisory, planning, and change management skills. Ability to motivate, develop, and train staff. Excellent oral and written communication skills. Details here.
MLS (Major League Soccer) seeks a Senior Coordinator, Sports Communications. Responsibilities: Oversee soccer-related information flow for the Communications group including the following: Manage creation, editing and distribution of appropriate press releases and informational documents. Contribute weekly sports storylines and craft pitches that positively position MLS. Manage updating of MLS media website (www.mlssoccer.com/media-resources). Develop talking points for and serve as communications liaison to MLS Competition Department and the Professional Referee Organization (PRO). Build relationships with and serve soccer reporters. Organize and maintain photography and videography assets in a central repository. Manage weekly video content (securing and distribution) by liaising with MLS clubs, as well as manage relationship with video content third-party vendor. Serve as one of the league's main contacts with team public relations departments Qualifications: Detail-oriented with the ability to multitask while working effectively in a fast-paced environment. Superior organization and project management skills with ability to meet deadlines under minimal supervision. Strong interpersonal skills and the ability to effectively communicate, both written and verbally. Expertise with Social Media platforms. Knowledge of and passion for Major League Soccer. Proficiency in Spanish and/or French is a plus. Details here.
Gillette's Venus razor brand is expanding its "My Skin. My Way." campaign by teaming with digital designer Nicole Cuddihy to introduce its Skinclusive Summer line on the "Animal Crossing: New Horizons" video game and a live YouTube event Aug. 31. Several of the game's avatars will present common skin problems such as cellulite, acne and stretch marks to promote skin inclusivity and positive representation, said Anthony van Dijk, Venus North America's senior brand director.
Rebecca Swift of Getty Images looks at how data on recent searches have shown an increase in imagery tied to diversity and inclusion, including gender, race and body type. "The results show that imagery does not need to look exactly like us in order to resonate with us but that imagery must capture the essence of real life, with real people who are interesting and affable," she writes.
Proof Advertising won Gold in the business-to-business campaign category of Ad Age's Small Agency of the Year awards for its video series for Mouser Electronics, which was created to reposition the brand as a technological leader. The multiyear series featured the late Grant Imahara of "MythBusters" spotlighting technological innovation around the world, and the push for the electronics brand resulted in $9 million in earned media and 6.2 million full video views in 2019.
Agency professionals share their thoughts on Snapchat's debut business-to-business campaign, "The Snapchat Generation," and all agree it was a well-timed reminder to marketers of what the platform has to offer in terms of access to a unique audience amid controversies surrounding other social media companies. "With all the political buzz around TikTok and the AntiTrust Hearing, Snapchat has played it smart here talking directly to businesses and reminding them that there are other social platforms that have reach as well as very engaged user bases," says Ogilvy's Peter Galmes.
A Los Angeles team, Angel City, has been launched in the National Women's Soccer League, which is backed by A-list celebrities, sports stars, entrepreneurs and venture capitalists and has enlisted Battery, R/GA and Plural as agency partners. "We believe that we can put an excellent product on the field and be champions off of it with how we engage with the community with, for example, our work with the LA84 Foundation to use sport to address social injustice in Black and brown communities and really become part of the fabric of L.A.," says Julie Uhrman, founder and president.
Sonia Acosta, director of brand content for Girl Scouts of the USA, talks in this interview about how the organization adapts with its audience and places a priority on diversity in communications, both visual and verbal. She urges brands to ask questions, be humble and be aware of biases and assumptions when crafting content.
Gender-neutral skin care is taking off with brands such as Non Gender Specific, Rihanna's Fenty Skin and One/Size by Patrick Starr testing the market, and growth potential is seen as men are adding skin care products to their routines. "Oftentimes, gender-neutral ends up leaning a little bit more toward men," says Evan Slater of creative studio Caveat, adding, "I think one of the things unfortunately on the gender-neutral side is you end up erring on the side of slightly more 'male' language, because that tends to be less alienating."
Some 69% of US brands have moved some or all of their digital, video or connected TV programmatic media buying in-house while 74% of those in Europe and 64% in Latin America have made the shift, according to a survey conducted by the IAB and Accenture Interactive. Authors attribute the trend to the greater availability of data, a move toward the post-cookie world and the pandemic.