Federal authorities are looking into a malware attack that took The Weather Channel's live broadcast of "AMHQ: America's Morning Headquarters" off the air Thursday morning at about 6 a.m. Eastern time, the network said. TWC aired "Heavy Rescue: 401" instead, until the network recovered at around 8 a.m.
Forbes magazine has put Altice USA on this year's list of the top 500 employers with workforces of at least 5,000, after conducting a survey of roughly 50,000 people. The publication ranked companies in such areas as image, benefits, communications and the workplace.
Zone TV, which had previously marketed its content solely to multichannel TV providers, will begin selling its over-the-top service directly to consumers. The company has bundled 13 channels, one of which is curated partly by artificial intelligence, into its Zoneify lineup.
The Federal Communications Commission issued a warning to companies that make or market set-top boxes that fail to meet the agency's certification requirements, saying they could face fines nearing $20,000 a day. The organization's Enforcement Bureau had previously pointed to a rise in distribution of the illegal devices.
Emotional resonance is more important to video marketing than mere reach, Clifford Chi writes. He offers tips for tapping into viewers' emotions and persuading action, including the importance of storytelling, visuals, the right music and a hook to generate interest.
Startup LogoBar moves ad content to a pop-up bar on the edge of a screen that stays up when viewers pause a video with the aim of minimizing interruption and maximizing viewer exposure. "What we're offering is something that complements traditional advertising and gives consumers both an interactive experience and control over their viewing and time," says Steven Jones of LogoBar.
Comcast will retain its minority stake in Hulu, Michael Nathanson, an analyst at MoffettNathanson, predicted, and will hinder bundling attempts by majority owner Disney. He also told CNBC that Disney would like to buy Comcast's stake in order to bundle Hulu with its own streaming service, Disney+.
National Geographic will produce Annie Proulx's 2016 novel "Barkskins" as a series, with David Thewlis from "Wonder Woman" in the lead, a trade paper says. The drama, set in the French territories of 1600s North America, follows a group of outcasts trying to survive in the frontier.
Comcast's FreeWheel ad unit has partnered with with A&E Networks to test a unified engine for making advertising decisions, with the goal of simplifying sales across platforms. Separate sales channels for direct and programmatic advertising can result in problems with TV compliance, negative user experiences and conflicts over pricing, the companies say.
NCTA--The Internet and Television Association and ACA Connects have endorsed an Alaskan operator's request for a limited Federal Communications Commission waiver that would exempt it from a fiber-mapping rule. The groups told the FCC that it was unreasonable to expect GCI to map its aerial and buried fiber within an accuracy of 7.6 meters, and that less stringent standards could still ensure that GCI's maps corresponded to census boundaries.
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