JetBlue has teamed with VH1's "RuPaul's Drag Race" for Pride Month with a plane that will carry the permanent name, Shantay Blue Stay, in tribute to RuPaul's catchphrase from the show. The campaign from Viacom Velocity includes an in-flight video, also running across social, which features former show winners Trixie Mattel and Bob the Drag Queen as flight attendants on the plane.
MTV Studios will produce a series of spinoffs from its animated comedy "Daria," starting with "Jodie," which will feature Tracee Ellis Ross of ABC's "Black-ish". The series, which will focus on an African-American friend of Daria's, has no network commitment yet.
CBS' board of directors is reportedly expected to agree today to jumpstart merger talks with Viacom next week, but a dispute over leadership positions at the new entity may complicate matters. A consensus has formed over allowing Viacom leader Bob Bakish to remain in his current post, but CBS wants to make changes among his potential subordinates, sources tell CNBC.
Comcast has added Viacom's Pluto TV to its set-top platform, Xfinity X1, a move that brings roughly 14 million more homes to the streaming service. The MSO will not charge for the ad-supported Pluto, which houses more than 100 channels as well as thousands of movies.
Consumers may be itching for subscription VOD services to aggregate under a single platform, such as the Roku Channel, Amazon Prime or Apple TV, but industry stakeholders are skeptical that will happen any time soon. They say direct-to-consumer platforms like Netflix are reluctant to join those efforts due to issues regarding control of consumer usage data.
In-app video spots generate a 7.5 times higher click-thru rate compared to display ads, Smaato and Liftoff report. The research also reveals that rewarded video ads are up to 86% cheaper than overall video ads, with similar key performance indicator conversion rates.
Wibbitz, an automated video creation firm, has released a Lightbox product that provides marketers with tools and templates intended to enable them to easily create their own video content across social, apps, online retail pages and more. The product "will make video an even larger part of our everyday experience by giving people the ability to create professional-looking videos in their favorite apps," says co-founder and CEO Zohar Dayan.
MediaMath has teamed with IRIS.TV to create a buy-side programmatic contextual video ad targeting solution, an industry first. "Publishers and advertisers can now match premium content with relevant video advertising in real-time and across multiple platforms, ensuring a better overall experience for the viewer," says MediaMath's Mike Fisher.
Nickelodeon will dive into e-sports programming online and through free mobile apps with the launch of an interactive tournament platform. Revenues for NickX will come from premium and in-app subscriptions as well as ads, partner Emerge Gaming said.
T-Mobile is trying to sell assets to win Justice Department approval for its merger with Sprint and at least three companies, DISH Network, Altice and Charter Communications, are reportedly the DOJ's top choices. Bloomberg reports that the DOJ favors cable companies because of their ability to leverage their existing networks to provide meaningful competition.
- Page 1