Live sports viewership is starting to rebound after ratings for major events fell by at least 30% last fall, analysts note. ESPN enjoyed the highest viewership in four years for its Opening Day game on the afternoon of April 1, while ratings for the recent NCAA men's basketball tournament suffered smaller declines than many 2020 sports telecasts.
Cable companies have attracted at least 5 million US mobile customers, a base that's almost four times what it was two years ago, with price, plan flexibility and consistent service quality among the leading factors in subscribers' choice. Comcast is seeking to continue that trend by offering multiple unlimited 5G lines.
Michael Powell, CEO of NCTA--The Internet & Television Association, recently spoke on C-SPAN about cable companies' performance in the broadband market. He said that more people have subscribed to cable during the ongoing pandemic, that analysts on Wall Street are optimistic about the sector, and that most providers remain financially strong.
ESPN is introducing a separate feed focused on sports betting on its National Basketball Association telecast tonight. Both ESPN+ and ESPN2 will broadcast the "Daily Wager Special," providing graphics tailored to bettors as well as analyst commentary.
Roku expanded its Measurement Partner Program with the addition of six adtech partners who will be integrated into its OneView demand-side platform. The move is designed to enable brands to expand campaign metrics across screens and determine more outcomes such as app downloads and store visits.
NCTA-the Internet & Television Association opposes allocating federal remote learning funds to mobile services or equipment under the new American Rescue Plan. The group told the Federal Communications Commission that cellphones don't give students the "robust broadband capability they need to fully participate in remote learning activities."
Grupo Televisa and Univision Communications announced the formation of Televisa-Univision, the biggest company in the world to provide media in Spanish. The united corporation, which a Televisa executive expects to bring in roughly $4 billion of revenue each year, focuses on streaming but also includes cable and broadcast television as well as radio.
Comcast-backed MachineQ has increased its internet of things enterprise deployments for low-power wide-area-network gateways by ten times the number that were in use last year. Simplified installation and more integration with Comcast Business were significant factors in the growth, says MachineQ Chief Technology Officer John Brzozowski.
Apple is reportedly in the early stages of developing a device that would include a set-top box for Apple TV, a speaker from the HomePod line, a video conference camera and other features. The product would also provide the normal functions of an Apple TV device, such as video, gaming, smart audio and Siri.
Freeform is developing "Trap Queen," a series set in Puerto Rico that leans heavily on the Latin subgenre of Southern hip-hop style Trap music, Deadline reports. The show centers on a gay man confronting personal issues after returning to the island.
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