An increasing number of upfront advertising sales are moving to programmatic platforms as networks grow more interested in connected television and addressable advertising, says Dave Clark of Comcast's FreeWheel ad tech firm. While the technology is limited in some ways, Clark says networks are already leveraging programmatic to execute sales more efficiently.
Peacock has ordered a 10-episode live-action series based on the "Ted" films, with Seth MacFarlane reportedly likely to return as the teddy bear's voice. Sources say that the show serves as a prequel for the franchise.
"Future-proof" broadband networks that run at 100 Mbps in both directions could cost $179 billion in federal subsidies, ACA Connects and consulting firm Cartesian estimate. The organizations' report says that roughly 12 million homes lack access to 25 Mbps service, largely due to income, and 8.2 million of those belong to partially served blocks that Federal Communications Commission data doesn't cover accurately.
Deloitte found an average of 25 smart devices in the average home, compared to 11 in 2019, and at least one device in two-thirds of households. The US-centered study also revealed that speedier broadband has been on the rise in homes with such technology since COVID-19 lockdowns began.
Insiders say that discussions at the 2021 upfront presentations are moving quickly, as advertisers anticipate the end of the pandemic and seek to increase spending accordingly. Cable networks are reportedly trying to raise the cost to reach a thousand people by 9% to 13%, and broadcasters want a 16%-19% lift, with a few pressing for at least 20% more than current rates.
Warner Bros. will divide its 20-film 2022 slate of movies evenly between theatrical debuts, with 45-day exclusive windows, and HBO Max premieres. Executives say that releasing 2020 films on the streaming service at the same time as in theaters has spurred both box office growth and millions of new HBO Max subscriptions.
Sources told The Information that Comcast and Disney are in arbitration in a dispute over the valuation of Hulu, and that Comcast has stopped contributing to the streaming service, after Disney dropped earlier plans for its international growth. A previous agreement lets the cable provider force Disney to buy its 33% share of Hulu stock in 2024, and Comcast executives reportedly believe that Disney is limiting expansion to reduce its future payments.
Video products may eventually be untenable for cable companies unless pricing becomes more affordable for some subscribers, Charter Communications' Chris Winfrey warned. Winfrey, the company's chief financial officer, said that Charter still profits from traditional video but that programmers must offer a "really different way to create value for consumers."
Churn for subscription video-on-demand streaming services rose by about 20% in the last six months of 2020 as more choices provided an incentive for consumers to switch based on the content, Interpret reports. The research firm's Brett Sappington added that 80% of respondents also expressed discontent with their current SVOD lineup.
The winding down of COVID-19 lockdowns means the MTV Music Video Awards will take place live from Barclays Center in Brooklyn on Sept. 12. MTV and non-profit group 9/11 Day have agreed to collaborate on multiple events during the prior week, in an effort to commemorate 20 years since the attacks.