VidMob has launched a beta of its Insight Stream service, which enables brands to monitor consumer interactions with creative ad elements across social, over-the-top and connected TV, determine which elements are or aren't working and make adjustments. For example, a food brand could determine the difference in performance of a certain photo within the first few seconds on Instagram feeds compared with Facebook Stories.
Cogeco's major shareholder has rejected Altice USA's latest attempt to acquire the Canadian cable company. Altice increased its cash offer from $7.8 million to $8.4 million, but Louis Audet said his family simply doesn't want to sell.
A Spanish drama starring Eduard Fernandez is one of two European programs scheduled for US HBO services in 2021. The conspiracy-themed "30 Coins" will join the Swedish "Beartown" on HBO Max as well as the main HBO network.
Verizon's 5G network expansion, which covers 200 million people, also benefits Charter Communications and Comcast.
The companies have mobile virtual network operator deals with Verizon, and are now offering the 5G-enabled iPhone 12.
Disney has decided to put its global streaming resources behind its Star subsidiary instead of expanding Hulu overseas. The decision was reportedly in part because global expansion would increase Hulu's value, and Disney is still scheduled to buy Comcast's shares of the service.
Turner Sports has signed a deal with FanDuel and DraftKings, under which TNT and TBS telecasts will display sports betting data. Turner will receive referral fees for wagers, and is also trying to increase ratings for baseball and basketball games.
The new head of Nickelodeon Animation laid out her vision for returning the network to its roots by reviving popular older titles, adapting familiar brands from other media and presenting "fun and irreverent" originals. "I wanted to bring back what I loved about Nick," Ramsey Naito said, describing a 2021 slate that includes a "Rugrats" revival and a "SpongeBob" spinoff.
Comcast is spending $15 million on a Modesto, Calif. next-generation broadband network, with a planned footprint of roughly 2,000 businesses. The infrastructure will enable speeds of 10 gigabits per second and connections to data centers or multiple branches.
Cable companies will need to increase power supplies if they want to make their networks run at 1.8 GHz, Cisco Systems' John Chapman said at the SCTE•ISBE Cable-Tec Expo. The upgrades would be part of Extended Spectrum DOCSIS, a possible DOCSIS 4.0 option.
NBCUniversal's Peacock attracted a 17.2% share of streaming video-on-demand subscribers in the third quarter, the most in its category, Kantar reports. The survey found that 10% of new subscriptions resulted from consumers canceling another service.