Reflecting on the changes the coronavirus crisis has created, Ann Smarty discusses how grocery stores and food retailers can adapt to changing customer preferences. In addition to offering online options, consider using marketing automation and data-based techniques to understand your customer base, she writes.
As states continue to ease coronavirus-related restrictions, businesses might be looking to attract shoppers to their brick-and-mortar locations. This article offers a four-step process for running Facebook ads that target customers in a specific geographic area.
The pandemic could encourage exploration of contactless payment methods. Mike Eckler outlines the advantages and security features of contactless payments and discusses some of the obstacles to wider implementation.
To keep their gift store going after nonessential businesses closed, Naomi Young and her mother, LaVonne Armstrong, changed course to produce face masks made from Alaskan fabrics. Casa de la Arte reopened in May, and the entrepreneurs are continuing to see demand for their masks.
The 25 semifinalists in the NRF Foundation Next Generation Scholarship program, who were selected by a panel of judges from 18 retail companies, will complete a PetSmart case study and compete for a top award of $25,000. The program, sponsored by SAS, has awarded more than $800,000 in funds since it was launched.
Virginia-based Saxon Shoes and its president and CEO Gary Weiner took center stage in four spots on QVC and HSN this week in Small Business Spotlight segments, as part of a partnership between the NRF Foundation and Qurate Retail Group. Saxon Shoes and 19 other small businesses were selected for segments as part of Qurate's $29 million pandemic relief effort.
Bedford Industries was able to switch from making twist ties to making face shields in response to pandemic-induced demand, and that also led to creating a website for online sales. By contrast, pandemic response was basically a matter of staying the course for Queen Screw, which was deemed an essential business for the precision-machined plastic components it makes for several industries.
There's no choice but to participate in the struggle for racial equality, as for too many years Americans "have stood by and allowed the worst of us to go unchecked," CEO Craig Arnold wrote in a letter to employees. "This is the time for us to come together, to truly listen and learn from one another, and to embrace this moment to become the nation we were meant to be," he wrote.
Supply chain planning that's typically based on historical data has proved inadequate in the rapidly changing environment of the coronavirus pandemic, according to this McKinsey analysis. One response by supply chains has to embrace control towers, which can be a first step toward autonomous planning that taps into forward-looking external data.