ViacomCBS's introduction of Paramount Plus turned into a three-hour onslaught of familiar film and TV franchises, all available for $4.99 a month with ads or $9.99 without. It's fitting that Paramount Plus - the rebranded reboot of the underwhelming CBS All Access - will itself feature so many reboots, sequels, brand extensions and revisits. As executives suggested throughout a three-hour investor showcase Wednesday, the service is about video consumption as comfort food, built around mantra of "breaking news, live sports and a mountain of entertainment."
ViacomCBS chair Shari Redstone invoked her father, media mogul Sumner Redstone, while introducing the company's new Paramount Plus streaming service yesterday. "This is not your father's ViacomCBS and it's not my father's either," she said.
A new study published in Smart Homes for Seniors reveals that smart home technology, including lights, robots and Google Home devices, can enhance the well-being and independence of older adults. The research was conducted to assess tech use in an older demographic, and it underscores the need for affordable internet access.
AMC Networks partnered with Omnicom Media Group to trial national addressable ads in November and December and will ramp up using these targeted ads. "We inserted an advertisement over regularly scheduled advertising in a specific footprint based on an audience segment we matched to it," says AMC Networks' Evan Adlman, adding, "I think the long play is all spots are going to be addressable."
ViacomCBS announced that Paramount+ will become available on March 4 at a monthly price of $4.99 with advertisements and $9.99 for the ad-free version. Disclosures about the rebrand of CBS All Access included a reduction of theatrical film windows to 30 or 45 days, a licensing deal for thousands of Epix movies, a "Frasier" revival and reboots of original ViacomCBS shows.
ViacomCBS reported 71% year-to-year growth in its US streaming base during the fourth quarter, reaching a total of 19.2 million subscribers. The company's overall revenues increased by 3% and it had an $810 million profit.
LG Electronics plans to let rival television manufacturers license its webOS platform, and says that more than 20 companies have signed on. The operating system includes apps from popular streaming services, voice controls and artificial intelligence technology.
AT&T TV has announced new features that will expand its users' capability to watch content—increasing the number of possible simultaneous streams to 20 and offering an option for unlimited hours of cloud DVR.
Facility management software provider Xytech has purchased ScheduALL, a subsidiary of Net Insight that focuses on resource optimization. Xytech is paying $6 million for ScheduALL, with the deal expected to close in the coming weeks.