Two stories about General Mills’ Reese’s Puffs cereal collaboration with rapper Travis Scott garnered much attention among SmartBrief food and beverage readers this week. The cereal, available for $50 per box, was sold exclusively online and sold out within 30 seconds. The Reese's Puffs cereal bowl and spoon that Scott designed also sold out quickly.
Unilever’s decision to evaluate its brands based on purpose-driven objectives also struck a chord with readers. "We will dispose of brands that we feel are not able to stand for something more important than just making your hair shiny, your skin soft, your clothes whiter or your food tastier," said CEO Alan Jope.
In other CPG news, new Kraft Heinz CEO Miguel Patricio discussed the need for the brand to focus on reinvigorating certain brands. Readers were also interested in the news that the company unveiled a new Fruitlove spoonable smoothie brand.
On the restaurant side, readers were interested in news that KFC will use a pop-up to promote its limited-time Cheetos Sandwich. The chain will promote the sandwich at an "All Orange Everything" pop-up in New York City, before rolling it out nationally July 1.
Finally, food retail readers clicked most on stories about Walmart’s new artificial intelligence-based error- and theft-detection system and Grocery Outlet’s $350 million initial public offering.
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