SmartBrief Originals
News, trends and best business practices for the food and travel industries.
Creamy Creation taps into the natural trend with Craftsman’s Finest line
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Creamy Creation Marketing Manager Floris Daamen discusses the inspiration behind the Craftsman’s Finest line and how brand owners can partner with Creamy Creation to create a pure and unique cream liqueur.

Fresh produce and grill marks help menus turn over a new leaf for spring [Image: Salad with sliced steak]
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As winter turns to spring, menus should follow suit by featuring seasonal produce and lighter fare such as grilled meats.

premium grocery shopping

With a focus on premium shopping experience, some retailers share a specific strategy, functioning as masterful curators of the food and beverage shopping experience.

New multi cooker makes sous vide simple for the home cook [Image: Eggs Benedict in front of a multi cooker]
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Multi cookers are increasingly popular with busy home cooks, and a new multi pot from Fissler adds sous vide to the mix.

How retail positioning helps boost CPG sales

Strategic product placement can help boost grocery store sales.

Most clicked: Mars' revamped look, fresh Frito-Lay products and Philly's crackdown on cashless

Mars' new icon and logos, Frito-Lay's launch of new Doritos and Cheetos products, and Philadelphia's plan to ban cashless stores and restaurant's made this week's most-read list.

compostable packaging

Whether you’re an operator or manufacturer, you should be concerned with how products are packaged, as packaging alone can sway consumers’ purchasing decisions.

Q&A: The impact of price increases on retailers and manufacturers [Image: Woman looking over a shelf of bottled beverages]
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Rising commodity costs as well as growing transportation and packaging costs are driving price increases in the grocery sector. Experts from Acosta discuss which segments are most affected and what steps retailers and manufacturers should take.

The “eatertainment” concept is growing throughout the country and companies are finding new and unique ways to appeal to today’s guests.


This week’s most-read news in SmartBrief’s Food and Beverage briefs saw some big company names spanning CPG, food retail and foodservice with CPG news taking the top three spots.

A strategic approach to using personalized marketing messages

Brands can see success by creating customized marketing programs targeted at niche audiences.

Recent crackdowns muddy the waters around CBD in food and beverages

CBD is a rising star in the food and beverage world, but recent crackdowns at state and local levels have made the already hazy regulation of the product even more confusing.

New CPG products and restaurant news piqued readers’ interest this week.

How general merchandise products are striving toward clean-label

As shoppers look for clean-label ingredients, CPG brands are answering the call with general merchandise products that feature transparent ingredient lists.

News of PepsiCo’s restructuring and Nestle’s new Starbucks-branded products caught readers’ attention this week.